February 14, 2022

What is Direct Marketing? Top Tips for Direct Marketing

ROI building blocks

What is Direct Marketing?

So, firstly, what is direct marketing? Direct marketing is a promotional method of marketing. It involves information about your company, product or service sent to your targeted potential customer. Using services for direct marketing is an effective strategy of sending personalised direct marketing pitches to each recipient. This is done through physical mail, phone calls, text or emails.

Return on investment building blocks

How effective is Direct Marketing?

A direct marketing strategy should be customised to your organisation’s needs and business goals.

Using an integrated marketing approach, direct marketing will effectively deliver your organisation’s key message. It uses your client’s preferred communication channel which ensures continuity in message and brand for maximum impact and better results. In essence, the direct marketing approach has a variety of benefits that we will explore in this article.

What Are The Common Forms of Direct Marketing?

Common forms of direct marketing often include:

  • Emails
  • Brochures
  • Catalogues
  • Fliers
  • Newsletters
  • Postcards
  • Coupons
  • Targeted online display ads
  • SMS and text marketing

What is Email Marketing?

Email marketing is the process of promoting a business’ product or services via email, normally to a group of people. It involves using email to promote new products, discounts, and other services.

If you want to grow your brand, or sell your products, email marketing is one of the most popular and effective tools for marketing campaigns.

Email marketing is the process of promoting a business’ product or services via email, normally to a group of people. It involves using email to promote new products, discounts, and other services.

If you want to grow your brand, or sell your products, email marketing is one of the most popular and effective tools for marketing campaigns.

What is SMS text Marketing?

The term ‘SMS’ stands for “short message service”. SMS refers to how a brand communicates with customers through text messages about campaigns and promotions. SMS marketing is a technique in which you send promotional or transactional messages that are very personalised.

Mobile marketing can be a direct channel between you and your customers. You have complete control over who receives an SMS marketing message, what content you share and when you decide to send it.

What are the Best Direct Marketing Campaigns?

Some of the most successful direct marketing campaigns have been innovative and original. Therefore, it isn’t just generalised advertising, it’s a carefully considered message to a targeted person, providing an end-to-end solution.

The best direct marketing campaigns have clearly quantifiable results: the consumer response is measurable. For example, offering a discount for an online store, you should include some kind of cookie or pixel to let you know if the user has used the code. If you’re looking for a leading direct marketing company to implement and manage your campaign, speak with one of our experienced team at Romax.

B2B Direct Marketing

Business-to-business (B2B) marketing is a direct marketing approach to other businesses by targeting the interests and challenges of organisations who are making purchases; the business is the customer.

How to Improve Direct Marketing; What Are The Top Tips For Direct Marketing?

Direct mail marketing campaigns ensure you get as much as possible for your investment. To Help create a successful direct mail marketing campaign for your business, you could follow these top tips:

  • Carefully create your mailing list: a mailing list is one of the most important features of your campaign. Relevant data enables you to easily and efficiently maintain the accuracy, completeness and usability of your customer and prospect data. Maintaining your customer data is the key to powering a well-executed direct marketing campaign that will continue to deliver ongoing value. 
  • Personalise: send personalised direct marketing, rather than generic content, builds trust between you and the client. Customise your customer’s gender, age, income and buying behaviour and then personalised direct marketing will engage with the mail’s call to action.
  • Create a CTA – Call to Action: If you are making a point, make it obvious. Your call to action should be simple and effective, making sure the recipient knows what they’ll receive by taking the action. Tell them what you want them to do, then repeat it.
  • Learn from past direct marketing campaigns: build on previous successes by drawing on some of the same methods and techniques you’ve used in the past.
  • Consider the design and quality: high-quality flyers, brochures and catalogues are much more likely to catch your recipient’s eye than poor-quality products. The quality of content will have an impact on the success of your marketing materials. Ensure there are no typing mistakes and make sure the text is persuasive, concise and engaging.
  • Follow up: a follow up call a few days after your customer receives the direct mail can improve your ROI – return on investment. A phone call shows you care about their business and should prompt them to act on the content they received.
  • Know your target audience: work out exactly what you want to achieve and tailor your content to achieve it.

Use Direct Marketing to Target Your Audience

Through direct marketing, you can deliver your message directly to the clients who want to hear it the most. It helps to actively engage with your audience and build lasting relationships with every buyer. Online and offline personalised direct marketing seeks out your target audience to increase response rates and boost ROI – return on investment. If you’re planning a direct marketing campaign, get in touch with us here at Romax today to find out more.

July 1, 2020

Happy New Year?

Amongst all the mayhem, lockdown and COVID related economic uncertainties, July 2020, sees the start of the new financial year for Romax! This is cause for celebration, it may not exactly be the year-end we had envisaged – the trumpet fanfares and bunting will remain under wraps for now. Our plans as with many have been knocked back – but life is full of knock-backs and our strength is in getting up and going another round, perhaps a little older and a little wiser!

During the last 3 months, all of the Romax team have gone beyond the normal call of duty. They have completed without complaint, tasks that have helped the business to continue to operate under far from normal conditions. They have been brave and adaptable in the face of uncertainty and applied themselves in a professional and admirable manner –  as directors, Margaret and I are incredibly proud of them all.

Romax has been trading since 1997. We have just completed 23 years of data-driven marketing and communications, helping our customers to reach their clients and promote their services and products. We have been an enabler, an advisor, a preferred supplier and we have grown together with many of them. We are extremely grateful to all clients and partners for their support over the years and are excited about the next 23!

23 has special meaning for many…

Discordianism is a self-declared religion based on the premise that discord and chaos are the building blocks of life, 23 is their Holy Number and a tribute to the goddess Eris, who surveys a world of chaos. This is an apt comparison perhaps for ‘COVID world’ and although we all look forward to the past, when we can once more shake hands,  meet face to face and give our friends and family a hug, we can take a moment to thank and actually celebrate the positivity and tenacity of the human spirit.

Michael Jordan, the American basketball player, wore the number 23 throughout his career – this as a great number for him –  we should all look at the focus and commitment that he had in taking the Chicago Bulls, a mid-level team, to become winners of 6 NBA World Titles in 8 years– perhaps we can all learn from this that a clear and determined focus on what we want will help us all to recover and all come out winners in the coming months and years.

New life is created from the fusion of 2 x 23 chromosomes. The building blocks of a new beginning, a new life. At Romax we can use the combined knowledge and experience gained from the first 23 years and fuse that into a vision for the next 23. Adaptation requires a change in an ever-changing environment, positive change that keeps us fit for purpose, in Darwinian terms, adapt or die. At Romax we aim to continue our goal of being the best, to remain the business that is most fit to survive the world that we live in, and help others along that journey too.

Next year will be a rollercoaster, but let’s strap in, take the bumps, twists, turns and flips with smiles on our faces (but no screaming – it’s not allowed ) and enjoy the ride – let’s face it, when we get off and look back – we do so having conquered our fears!

Managing Director,
Robin Sumner.