November 18, 2020

Direct Mail The Channel for Today

Direct Mail has come to the fore as a key part of the marketing mix during the Covid pandemic and its importance is set to grow. As we continue to spend more time at home, its ability to reach and engage audiences, offers huge potential for marketers.

This is not just because mail provides tangibility in an increasingly saturated digital world. It’s also because of its special place in people’s hearts. In a time that can feel transient and fast-moving, printed mail communication literally offers something to hold on to.

Direct Mail, a Trusted and Valued Medium

As a trusted and valued medium, direct mail can drive behaviour both in terms of immediate response and also in terms of cut-through and the longer-term reinforcement of key messages. 50% of respondents to a recent Royal Mail survey * acknowledged the usefulness of mail – as a reminder to do something – whilst 85% reported paying as much or more attention to mail during lockdown.

A lot of us have had to spend a lot of time at  home recently. It’s forced us to re-evaluate; to focus on what’s really important to us. We’re back at home and the value of  a home is back.

Establishing Routines

During lockdown, people like to find some kind of routine. Getting dressed for work (at least from the waist up), maintaining regular meal times and taking time to exercise have all helped people keep hold of reality. Direct Mail is part of this routine. People have their own rituals about processing their post, but our research has highlighted the widespread appreciation for the rhythm of the postie’s arrival and the reassuring thump of the mail onto the floor.

Switching Off

Suddenly having to work, study and connect to people from home has compounded the intensity of the pandemic for many. And there is evidence that there has been a reaction against living our lives through a device, a trend that pre-dates the pandemic.

The research mentioned above also shows that while too many messages from computers and phones can feel invasive and stressful, physical mail is often welcomed into the home like a good friend.

What arrives on the doormat is also inherently trusted. It feels as though a person has thought about it and invested time, effort and money in getting their message across. “It must be worth reading” was a common sentiment among respondents.

Thinking Long-Term

It’s often too easy to focus on the allure of short-term ROI and efficiency rather than the potential greater profit that could be achieved by focusing
on longer-term effectiveness. But effectiveness is where direct mail can really deliver. Business decision makers from MarketReach’s research recognise the value of using mail and intend to increase spend in the future. Download the full report here:

https://www.marketreach.co.uk/mail-matters-more-than-ever-s

July 24, 2019

Direct Mail Marketing: Communicate to Your Audience Directly

A survey shows that 76 per cent of small businesses practice online marketing, while only 14 per cent are still using offline methods, like direct mail. They spend up to £5000 a year on marketing, but the majority of the cost goes to online methods. But not all businesses find online marketing easy, and some of them struggle to keep up.

Despite the advantages of online marketing, direct mail marketing can still help grow your business. According to the Direct Marketing Association (DMA), direct mail achieves 4.4 per cent response rate while email gets 0.12 per cent. 

At Romax, we can help you communicate with your audience directly with our comprehensive direct mail marketing services. This type of marketing stays relevant because it contributes to higher brand recall.

A Highly Targeted Marketing Strategy

Identifying your target market is crucial to growing a business. Knowing who your market allows you to understand their needs and how you can provide a solution to those needs. 

Direct mail marketing is a highly targeted approach to marketing. Through this method, you can deliver your message directly to your audience, which helps build a personal connection. You can purchase a mailing list of your potential customers from distributors like DMA.

Additionally, Royal Mail’s Partially Addressed Mail is one initiative that helps businesses reach target customers and boost acquisition strategies. This initiative is also General Data Protection Regulation (GDPR) compliant because you’re not using personal data. Instead of the recipient’s name, you should refer to them as a ‘Valued Customer’. You can reach up to 30 per cent more households compared to a personalised cold mailing list. 

Capturing Your Audience’s Interest

Your direct mail marketing can generate more responses if your materials grab your audience’s attention within eight seconds. That’s how long you have to attract them, which means using eye-catching images to convey your message.

Using larger mailers, unique images and bright colours can help gain attention because the brain processes images faster than text. Make sure that your headline is in a large, easy-to-read font that drives curiosity. 

By all means, you can be creative with your mail marketing materials, but it may unwise to overdo it. Your goal is still to inform your readers about your products or services, so keep your copy simple and clear. 

Produce Quality Direct Mail Campaigns

The DMA survey explains advances in printing quality and creative use of envelopes contribute to the popularity of direct mail marketing. You should invest in quality materials to enhance the experience of your target customers. Mail marketing requires more interactions compared to opening an email, so you have to make it worthwhile for the consumers. 

Our team can assist you in creating direct mail campaigns that generate responses. Our services focus on customer acquisition, retention and other opportunities. We dedicate time to understand your goals and provide suggestions to improve your design, print and production elements to maximise your ROI.

Contact us today, and let us tailor a cost-effective mail marketing solution for your business.

October 3, 2017

Direct Mail Case Study: 349% ROI

The Client

Fantastic Services provides cleaning and maintenance services to both consumers and businesses in the UK, operating under several sub-brands: Fantastic Cleaners, Fantastic Gardeners, Fantastic Handyman, Fantastic Pest Control, and many others specialising in different trades.

The Challenge

Fantastic Services engaged Romax to help organise their planned Direct Mail campaigns for 2017. The objective was to acquire new customers through a purchased database and re-establish contact with customers who had not used Fantastic Services for some time.
As part of their planned monthly campaign, they are doing B2C mailing. Using their own data of new and return customers to the brand. Their goals were to both, increase revenue and improve brand awareness.

The Solution

Romax made a series of recommendations to help make their Direct Mail Campaign a success.

Firstly, Romax recommended to digitally print the letters in full colour, which allowed full personalisation throughout. Secondly, adding the company logo onto the envelopes, to help promote the brand and create recognition for those already familiar with it. Finally, Romax designed and ran out sample packs of different options for client approval adding promotion codes aimed at incentivising potential and existing customers to engage Fantastic Services.

Quick Turnaround Times

Romax and Fantastic Services also pre-agreed quick turnaround times to ensure the packs arrived promptly, to ensure that the acquired data did not become ‘out of date’. After the initial mailing Romax now despatch incentivised promo code mailings shortly after a client has used a service to increase additional activity and improve revenue per client.

Keeping Costs Down.

Using our industry experience, the mailing was sent via advertising mail – a discounted postal service for marketing purposes. Additionally, we added a mailmark barcode to the letter which ensured that not only was the mail fully trackable through to delivery but that the cheapest postal price was achieved.

The Results

letter-direct-mail

One of their most successful direct mail pieces was sent in May 2017.  Mailing out to new clients with a letter which included a discount promo code and a clear call to action.  Romax managed the project which included: data management, printing the letters and envelopes, fulfilment, postage and distribution in the UK.

 

Direct Mail Results – 349% ROI

Fantastic Services have sent out via Romax a good number of letters in their first six months and continue to send regular highly targeted mailings that achieve excellent returns: the overall direct mail campaign has reached a 349% ROI.

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. 

Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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September 25, 2017

Can Direct Mail Boost Sales on Black Friday?

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution.

Historically, the biggest shopping day around the World is Black Friday, which happens on the last Friday of November every year, just after the traditional American Thanksgiving. Everyone has the image of people in the US buying as if the end of the World is coming.  Sales are impressive, and have only been outdone by the recently invented singles days on the 11th of November (11.11) in China.

The Black Friday phenomenon is here to stay and it’s going to get bigger in the UK. Above 80% of Britons know what is, compared to the 40% of French.

 

Black Friday 2016

“Britons spent £5.8 billion over Black Friday and Cyber Monday 2016”

In 2016, Britons spent £5.8 billion over the four days between Black Friday and Cyber Monday – 15% increase compared with 2015. E-commerce business took £2.8 billion – up 20%. On Black Friday itself,  £1.27 billion was spent according to estimates of the Centre for Retail Research (CRR) and the website vouchercodes.co.uk.

Online retailers experienced sky-rocketing traffic on their websites, according to the Daily Mirror. Currys PC World reported more than half a million visitors which resulted in 40% more orders. eBay estimated 20.7 million UK visitors in the long Black Friday weekend.

Emails sent on Black Friday 2016

“2.9 billion emails sent on Black Friday and Cyber Monday” MailChimp

black-friday-romax

The email provider Mailchimp sent over 1.5 billion emails on Black Friday itself and 1.4 billion in Cyber Monday.  SendGrid also sent more than 3 billion of emails with an average of 23% Open Rate on both days.

Let’s do the maths, how many emails does a user receive on Black Friday, and over the cyber weekend? It’s not uncommon to hear that consumers start to feel overwhelmed by the huge amount of emails they received. According to Royal Mail MarketReach, 70% of people say, “I feel that I receive too many emails.” As a result, 51% of emails were deleted within two seconds.

How to stand out from the crowd

“Almost 85 percent of retailers will send an email to their customers about Black Friday deals”

postcard_black_friday_romax
Black Friday Postcard sent by Romax Marketing to their customers and prospect in 2017 which included personalised text on mobile image and paragraph, and test A/B on envelope quotation for a greater impact.

The question is how to stand out from the billions of emails send it on Black Friday? The answer may well be by “creating an impact with Direct Mail.

Marketers need to incorporate Direct Mail as part of their Black Friday campaign because:

  1. Neuroscience. There is a lot of research that confirms Direct Mail beats email in different aspects, such as, brand recall with 70% higher results, a physical material is considered more “real” to the brain, and consumers internalise printed adverts better than email giving them greater resonance.
  2. Direct Mail impact on online sales. As a direct result of receiving a direct mail, 92% of people driven to a website and 87% were influenced to make online purchases. Read more information about Direct Mail Facts&Figures here.

There are a lot of types of direct mail, which can help you to create impact, recall your brand and, of course, increase your sales, such as Door-Droops, Letters – Check 349% ROI Case Study, Postcard and Catalogue that you can use to influence your audience. But, the key to printed communication is both, the data management, which help you to target and reduce the cost, and the personalised message, which is more than “dear name”, you can personalise images content and text – check Emma Bridgwater Case Study.

Remember, Black Friday 2017 is on 24th of November. Contact us for a bespoke Direct Marketing solution.

direct mail rocket ROI

References: Telegraph, Royal Mail MarketReach, Mirror, MailChimp, SendGrid, Hubspot, BBC, US data corporation, 3Bet Media.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. 

Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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April 6, 2016

Data Driven Marketing

By Charlene Plows, Head of Client Services at Romax marketing.

Data Driven Marketing

Gone are the days, when you had a database of 50,000 consumers to whom you would simply ‘blanket mail’ the same message or offer hoping for interaction. You now need to stand out from the crowd using data driven marketing.

Nowadays, with all the different means of marketing it so important that you understand your customers and capture all the possible information you can. BIG DATA is the Black Gold of the 21st century. If you are not securely and safely capturing and using data about your clients’ sales activities, and their propensity to engage with you, you will be falling behind the curve and will eventually lose out to your competitors.

Data does make or break a campaign. The more relative the message is to the individual, the more likely you are going to receive a positive response. It does not have to be overtly ‘personalised’ or unnecessarily branded with their name, but in terms of the printed offer or message, this DEFINITELY SHOULD be positioned in relation to the preferences of your client.

The great thing is, that now the technology and expertise exists to manipulate data as little or us much as you need, so you that can send a multi message campaign to sets of individuals with personal messages, without losing out on any postage or experiencing any marketing downside.

Here’s an example of data driven marketing

An example of a targeted and relevant piece of direct marketing: Following a holiday, around six months after my return, I received a direct mail piece from the tour operator with a picture of the destination I had visited, containing a picture of the exact hotel! Immediately this brings back great memories and I am already itching to book again. This is an easily achieved print process driven from flags within the data, denoting which variable image to import based on my data record/history.

Not only is it vital to understand your clients, it is essential that your data is as up to date and as clean as possible. Can you imagine if you were to send out a charity appeal campaign requesting a donation and it was sent to the same two recipients at the same address? Surely their first reaction would be:-

‘Why would I donate to a charity when they quite clearly don’t mind wasting money on sending out duplicate packs?’

Worse than this, how would you feel if you received a marketing communication selling life insurance which was addressed to a loved one who had passed away?

All of this can, with a little planning and engagement, be avoided. How? By speaking with your supplier about how to ride the wave of BIG DATA and its relevance to data driven marketing. Be on the crest of the wave not drowning in the aftermath of the storm.

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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July 21, 2015

Royal Mail Printed Stamp Trial

Royal Mail Printed Stamp Trial gives our clients a great Marketing Opportunity to improve Response

In partnership with Royal Mail Wholesale and our Downstream Access partners, Romax are inviting our customers to take part in the trial of a new digital stamp indicia. (Stamp).

On-going testing is an important route to improving mail response and effectiveness.  With this in mind, Royal Mail Wholesale is providing the opportunity for customers to use the digital stamp option to measure the effect on recipient behaviour and campaign return on investment with no additional costs for postage relating to either affixing a physical stamp or cancelling the stamp. Effectively the same postage costs as the current Mailmark offering for advertising mail.

You will have the choice of using one of two digital or pre-printed stamps as shown below.

Digital Indicia Trial 2015

All mailings must be handed over for delivery between September 1st and November 30th, 2015.

Royal Mail and Romax are hoping that customers will share their campaign results in order to feedback and assess the success of the trial with a view to permanently introducing the printed stamp indicia option in the future.

Assistance and contacts

If you would like to take part in the trial please contact your account manager at Romax – Direct Mail Supplier, email hello@romax.co.uk or call us to discuss on +44 (0) 20 8293 8550

Some of the companies who work with Romax Marketing

somelogos

clients_romax

June 19, 2015

The increasing role Direct Mail plays in cross channel campaigns

The increasing role Direct Mail plays in cross channel campaigns

 

Cross channel campaigns are increasingly being used to great effect by companies, but one traditional marketing tactic is not being left behind. While a lot of industry experts wondered if the rise of mobile and social media marketing might spell the end for direct mail (DM), this has not been the case at all. As the ultimate goal of a cross channel campaign is to find the right way to reach a consumer with a target message, DM still has a prominent role to play. Despite the proliferation of the internet not everyone is online, and DM is still the preferred contact method by companies for a lot of members of the public. There are numerous advantages to direct mail marketing that other strands of the industry simply cannot match, and for that reason it is unlikely DM is going to go away anytime soon.

How DM fits into cross channel campaigns

 

While social media and mobile marketing might be great ways to reach certain types of consumer, especially younger members of the public, DM still has plenty of unique benefits. The internet is a fantastic tool for collecting information, but as omni-channel campaigns have to reach potential customers in their preferred method, Direct Mail is still a great choice of tactic. DM marketing drives still achieve something few other types of campaign can, by putting a message directly into the hands of consumers. Studies have shown that people are much more likely to buy a product or service online after they have received a piece of DM marketing in their post. Companies simply cannot afford to ignore the part DM marketing still has to play in cross channel campaigns.

The future of Direct Mail marketing

 

Despite regular proclamations that print is dead, or at least well on the way to being dead, the thriving DM marketing industry is a clear sign that this is simply untrue. In fact, one of the reasons regularly used as an argument for print’s irrelevance is that young people do not engage with it, but this could not be further from the truth. As younger people do not tend to receive a lot of post, a piece of direct mail marketing can capture their attention in a way that mobile and social media marketing – which they tend to be bombarded with all the time – simply cannot. However, DM marketing campaigns must work harder than ever to be relevant, eye-catching and with a powerful message if they are going to be effective in the 21st century. For this reason Romax have made considerable technology investments over the last couple of years to ensure we can meet the different and growing range of customer demands.

 

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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March 18, 2015

To build a great working relationship, involve the marketing experts

To build a great working relationship, involve the marketing experts

 

To make the most of your business, you need every element of it all to be operated as efficiently as it can be; a principle that also extends out to your relationship with your suppliers. Just as the ‘Just in time’ concept helped revolutionise the efficiency of the automotive industry, engaging with specialist providers as partners rather than suppliers can help increase engagement in your marketing drive.

 

Treating your business relationship in this way involves allowing your marketing partner access to certain information about your company, and while this may be something of a scary prospect, it is necessary if you want to get the very best results that you can. For specialist providers like us here at Romax, understanding the fundamentals our clients’ businesses is a vital part of us being able to provide the kind of service that will help drive their efforts forward. The ability to put forward the salient marketing information and to advise on the best method to proceed with an upcoming campaign can shape just how well it does.

When it comes to campaigns like direct mailers, what companies are looking for is return on investment and the way to maximise this is with a campaign effort tailored to the needs of the customers you are targeting. The best way to achieve that is to have a partner on board that truly understands your business and can give you marketing advice designed specifically around that. As they say, knowledge is power, and here it is the power to drive your marketing effort to new heights.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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February 6, 2015

Sustainable Marketing

Sustainable Marketing – Environmental and ROI considerations – Why direct mail is the smart choice.

 With the modern dependence on email marketing, the value of direct mail has been somewhat overlooked. The email boom and the public’s misunderstanding about the environmental impact of this area of marketing has conspired to leave an awful lot of businesses missing out on the benefits that only a well thought-out, creative direct mail campaign can bring.

The public perception of the industry as wasteful and not environmentally aware is just flat-out wrong and is something that we are working tirelessly to change; we try to offer a fairer reflection of steps being taken to ensure that direct mail has as small an impact on the environment as possible. For example, the mailing industry is constantly searching out ways in which it can reduce its carbon footprint, as all responsible industries and individuals should be, and great strides have been made in recent years in areas such as the types of materials used and improving the accuracy of addresses used to reduce undeliverable items.

 
The Direct Mail Association has also been engaged in an industry-wide initiative to reduce any impact that direct mail has on the environment. The Green 15 enforces 15 baseline business practices across all areas of the direct mail life-cycle that companies must adhere to when producing campaigns in order to improve environmental performance. All of which have combined to make direct mail an environmentally-viable choice when considering your marketing strategy.

While we thoroughly advocate the use of email marketing as part of a fully integrated cross media campaign, given the rise of things like smartphone use, as a stand-alone marketing method is one that is easily dismissed by the recipient. Think about it: we all receive endless emails and only give very short shrift to 90% of them. It is so easy for campaigns to wind up in the junk e-mail folder, never to be seen again and with it goes your hard work. That is never the case when direct mail is integrated correctly.

 There is nothing quite so creative as a direct mail campaign; memorable items that tie in with your brand really do make an impact on the mind of potential customers in a far more meaningful way than just another email. For more information on what a well-crafted direct mail campaign can do for your business, please contact Romax

 

January 31, 2015

List Management How Ready are You for Your Campaigns?

List management how ready are you for your campaigns?

You may be wondering who some of the people on your database actually are, how they came to be there, whether they have changed their address – or name – have moved, and so on, when did they last purchase or donate, let alone interact with you an organistion. You might be curious whether they actually remember you, know much about you, recall how you came to be bound together.
Whenever your business period of trading is, your data is the most important asset, but unfortunately not the most cared for asset. It’s vital at any time, to be working  with and investing in your data lists, so that you can trust, that they will deliver the live prospects so vital to your success during your busy period. Now is the time to make your data the valuable asset it should be.

This is where our experienced and professional team here at Romax truly come into their own. For almost twenty years now, we have delivered the standard of data that makes a campaign, rather than leaving you with the kind that can simply break one. We know, that inaccurate data can be disastrous to the results.

We are committed to delivering the level of clean and accurate data that you should always demand. We look at key areas, such as ensuring the accuracy of both postcodes and address formats, considering movers and gone-aways, and of course, mortality registers. The Romax team uses our wide experience with data mining, manipulation and aggregation techniques to build and deliver clean and accurate data, which is reliable and ready-to-use; thanks in no small part to our unique 22-point check on all data that we receive.

Our aim is to help you gain the maximum return on investment during your key business season – and year round. This is done through the development of strategic direct marketing plans across all the media channels you choose to use, to support your carefully-crafted creative activities.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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January 22, 2015

Virtual Board Meeting Romax

Better a virtual board meeting than no meeting at all!

There’s nothing better than a face to face meeting, the shake of a hand and the sharing of ideas is best done in person. However sometimes time constraints or unforeseen situations arise what used to mean a postponement. That was in the past – before the investment in our IT Structure! Now by using our new technology there is no barrier to a successful meeting.

MS    WD   RS

Case in point today, our monthly scheduled board meeting could not be attended in person by all. However, Wes Dowding, our Operations and Technology Director, simply said – “no problem, we simply link through our office 365 portal, have a video conference and share screens with each other to share documents as necessary”. So that’s what we did!

The ease and productivity of the meeting was not effected and there was a time saving as travel was avoided, releasing more time for other things (like sharing this information in a blog!).

The only negatives were that Wes received excellent tea service from the Client Services Team, whilst Margaret and Robin had to fend for themselves, and that the headsets don’t suit everyone!

Board Meeting

Watch out for further communications from Romax. We specialise in data driven digital print and marketing, but we operate with a modern and proactive outlook. For more information call 020 8293 8550 or email hello@romax.co.uk

January 19, 2015

Pay peanuts – get monkeys! No more monkey business for Direct Mail Marketing!

Pay peanuts – get monkeys! No more monkey business for Direct Mail Marketing!

 

Would you put your brand’s future in the hands of monkeys?

Direct mail marketing is enjoying a resurgence as advertisers realise the power of this channel. The increase in postage rates has been no barrier to this within the sector with greater effectiveness in response for those advertisers that continue investing in the medium. With a roughly 30% increase in responses relative to email only, direct mail remains one of the most solidly established methods of acquiring new clients.

The proven success of direct mail, and the continued investment in it by marketing professionals and advertising agencies on behalf of their clients, demonstrates the power of tangible marketing in a virtual world of noise. Physical and tangible marketing remains in the memory longer, increases emotion and promotes positive brand association.

Advertisers need a direct mail partner that they can trust to deliver. Romax’s years of experience, and preferred partner status to some of the biggest advertisers in the UK, alongside its data management services means that they are a partner heavily relied upon to deliver quality, targeted and effective printed direct mail campaigns.

Romax’s data management services, ensure that advertisers placing orders will receive a top and tail review of their data which will highlight any risks with potential effectiveness of a data driven print campaign. Romax excel when they are leveraged for its quality control and enhanced services which is best demonstrated by the higher ROI enjoyed by its partners and clients.

Direct mail is most effective when the messaging is aligned with target audiences. When you are marketing a product or service, there are a few things that you are going to want to convey to your potential customers or clients. Mostly utility – a proven ability to do what it says it can, value for money and the correct positioning to drive its performance in the market.

Brand perception is all-important and if you use cheap methods or suppliers you could be placing your brand and/or company at risk, not to mention the limiting effectiveness of your direct response goals, because potential customers are not going to see that your brand is worthy of a part of their wallet.

Your direct mail supplier is an essential partner in delivering your advertising goals. Do not take risks with your future. Employ a partner that has well-defined business processes, quality controls and the right type of technology and people to ensure that campaigns go out on time and to the required standard every time.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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December 11, 2014

Postage Price Increase

Royal Mail

Postage Price Increase – January 2015

As previously reported in a previous blog on postage increases being brought forward to January rather than the historical April increase, Royal Mail have now released their new pricing structure for the New Year.

In Summary:

  • Advertising Mail will increase on average by 2.5%
  • Business Mail will increase on average by 3.2%
  • Publishing Mail will increase on average by 3.2%

Romax have now received wholesale pricing through our Downstream Access postage suppliers and we are now entering the figures into our summary matrix to calculate the best price and the best supplier for each service.

For an overview of pricing visit Royal Mail

Romax offer a full range of postage services and provide clients with the most cost effective route to market for Direct Mail accessing End to End suppliers, for B2B and B2C postal requirements.

Romax have invested in Mail Mark (the cheapest route to market for postal services) and as an early adopter have the facility to commence Mail Mark mailings from January 2015. Utilising a 2D barcode generated by the data, this Mail Mark, acts as an information ‘holder’ for sorting the outbound post, tracking the postal item to delivery and for creating reports for clients to review fall to earth drop dates amongst other useful tools.

For further information on Mail Mark see the video here.

To find out how we can save you postage costs and take full advantage of Mail Mark and our other discounted mail services and direct mail marketing, please contact us, please email: hello@romax.co.uk or call 020 8293 8550

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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