November 27, 2018

9 Tips for Re-energising Your Print Marketing Collateral

Is your print marketing collateral stale and ineffective? We have put together nine tips to help you freshen up your print.


Tip One: Use speciality card and paper in different shapes and sizes

One way to breathe life into your print collateral is to use speciality paper. It can help you stand out and be remembered by your target audience. For example, textured paper can really enhance the tactile nature of your print collateral, and this, in turn, helps to make your brand more memorable. But don’t stop there. Instead of sticking to the standard shapes and sizes, mix it up a bit and use eye-catching cut-outs in sizes that surprise and delight the audience. Though be sure your choices accurately reflect your brand identity and are suitable for the target audience.

Tip Two: Use foil stamping to grab attention

Foil stamping is a printing process that uses foil in combination with dye to create luxury metallic effects on all kinds of print collateral from business cards to brochures. It can enhance print in several ways:

  • adds a strong sense of quality;
  • the shiny metallic effect serves as an excellent attention grabber;
  • it provides some additional

Tip Three: Better graphic design

As business owners, sometimes we settle for whatever our graphic designers come up with.

However, this can lead to mediocre results that don’t help us achieve our business goals.

So, take a look at your current print collateral and ask yourself: Is this really the best design for the job? If the answer is no, then consider hiring a graphic designer that has a proven track record of working in your industry and producing high-quality designs. But don’t stop there. Be sure to push them i.e. get them to dig deeper. Don’t settle for the first idea they pitch you. Be armed with a clear vision of what you want to achieve and make sure you get it.

Tip Four: Use authentic imagery

A major marketing trend now is authenticity. People are tired of cheesy, cliched stock photos that don’t reflect their own lives or reality in general. At worse, it puts people off. At best it just fails to appeal to them. This is why more and more marketers are turning to authentic lifestyle imagery as it helps brands connect with people on a more sincere level.

Tip Five: Tailor communications to different events

If you have a regular calendar of events that your business attends every year, chances are you use generic print collateral for each one. On the surface, this appears more efficient in terms of cost. However, you could be missing out on making a good impact. Different events (such as conferences and tradeshows) have their own energies, which is to say they have their own buzz and excitement. So, a good way to harness that energy is to tailor your communications for each individual event.

Tip Six: Plan ahead for events

If you know that you’ll be attending an event that requires specific communication, then it’s a good idea to plan your print collateral in advance. There’s nothing more stressful than leaving it to the last minute and rushing something through that ends up shoddy and ineffective. Advanced planning gives you enough time to develop creative ideas and allows your designers and copywriters to come up with something that really works.

Tip Seven: Go multisensory!

Scientific studies have shown that people are more likely to make a meaningful connection with your brand if their senses have been stimulated in some way. This is why print marketing is so much more powerful than digital marketing. One tactic that creative marketers are turning to is the multisensory mailshot. The idea is to stimulate as many senses as possible so as to forge a positive connection with the recipient. So, think about combining your print marketing collateral with aromas, sounds and interesting textures.

Tip Eight: Print-based content marketing

A lot of marketer’s associate ‘content marketing’ with digital marketing. But this is a very narrow view. Traditionally, content marketing has its roots in the print form. One example is the purveyor of fine food that publishes a monthly or quarterly printed magazine packed with interesting recipes and articles. By providing useful, interesting and entertaining content, they earn the respect and trust of the audience. So, in order to give your print strategy a boost, this is something you may want to include in your marketing plan.

Tip Nine: Integrate it with online marketing

Another way to give your print marketing a boost is to make sure it aligns with your digital marketing so that it becomes a tightly knit system that guides the customer through the marketing funnel. You can use the memorable and tangible nature of print to grab their attention, and then direct them to your website or social media channels where you can use the power of digital channels to convert them into leads or customers.

If you have in mind an idea for Direct Mail campaign, we are here to help you. Contact us at or call us at +44 (0) 20 8293 8550 to get a free quote. 

January 16, 2018

[Webinar] 5 Successful Strategies to Improve Your Membership Programme

Free Webinar: 5 Successful Strategies to Improve Your Membership Programme

24th January 2018 | 1 pm GMT

To make your Membership Programme a real success, you need to truly understand and engage your members through conversation on media platforms of their choosing.
Learn what works best to welcome members and ensure that they both benefit from their membership whilst increasingly supporting your organisation.

From the live free webinar 5 Successful Strategies to Improve Your Membership Programme, you will:

  • Learn how to achieve instant engagement through rapid and engaging content
  • Understand how to interact with members across all media types at the right time to suit them
  • Improve your chances of early and increased renewal
  • Be introduced to techniques aimed at increasing member spend
  • See how to successfully grow their membership


When:  TOMORROW Wednesday 24th January 2018
Time: 1 pm GMT
Host: Robin Sumner, Managing Director Romax Marketing & Distribution.



Romax Marketing & Distribution provides a wide range of services in Membership Communication Services.  We work with membership organisations such as DMKS, Southbank Centre, V&A and PlusNet.

October 23, 2017

5 ways to save money in your direct marketing communication

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution.

It’s a fact that printed communication is back and it’s necessary for every marketing strategy. However, most of the digital marketers are worried about the price of printing and postage and how to measure direct mail campaign success.

At Romax we have talked a lot about the impact that printed communication has on brand recognition, sales, and campaign ROI both, individually and as part of the overall campaign. We haven’t mentioned how to reduce the cost of direct mail whilst retaining the quality of the product and service.

Different strategies help you to save money in your direct marketing, and most of them aren’t related to the quality of the material or printing process. Here you have 5 ways to save money in your direct marketing communication:

1. Less is more

There are lots of direct mail options such as letters, postcards, catalogues, leaflets, magazines and personalised one-piece mailer formats. You can save money just by switching your actual direct mail format for an option that reduces the size, weight or any other component.

For instance, you can reduce the size of your communication to fit in a letter category instead of a large letter; this will save you a lot of money without changing any message in your mail piece. Check out the Sadler’s Wells case study with £7,500 saved in postage from one season campaign – £30K annually. Furthermore, if you reduce the length of your communication, and send a roll-fold A4 instead of a twenty-page catalogue or magazine, you’ll save both printing and postage.

2. Booking in advance

Booking your direct mail job with a direct marketing supplier in advance also gives you a pool of benefits, not just related to saving money. You can secure your print production and delivery which will bring you peace of mind, you’ll have enough time for design and text amends and copy proof, and of course, you’ll avoid extra charges relate to increases in the price of paper, postage and other components which are the variable component of the direct mail equation.

Did I mention that some companies charge for the last-minute booking or for moving your job along the schedule? That’s the same as being charged all your money for buying the last can of coke in the desert!

3. Cleaning data

Did you know that 1.2 million people move house each year and national change of address file contains 24 million records? Moreover, the estimates suggest that 170,000 mailings are sent every day to the deceased.

You can avoid the cost of printing, postage and response management of those records who have passed away or have changed their address, by cleaning your database. Furthermore, you can also avoid a customer lost through annoyance if you keep their records accurate. Direct Marketing suppliers, such as Romax, offer you data management and response services, to reduce this waste of money.

4. Targeting your campaign – profiling

Should you send the same piece of direct mail to all your clients or prospects, or only who is more likely to buy? Within your data, you should have your client profiles, which may include gender, age, marital status, family lifestyle, personal income model, etc. This can help you to create a targeted direct marketing communication, for example, you can send a brochure to your customer who has a high-value history, and the rest send them an informative letter or postcard.

5. Save postage costs with a Direct Marketing company – £13,000 annually

It’s not the same postage cost when sending twenty welcome packs a day, compared with a mailing house who send out thousands of welcome packs per day. Volume is something that always reduces the price of your postage and delivery. You can benefit with your shared access to high volume mail, or any other communication. Thanks to a global direct marketing supplier, you will achieve a discount also. The amount of saving is variable depending on the volume, size of the letter or parcel, destination, etc.

At Romax we work with all sizes of organisations to help them save money on postage when you print with us and use our mailing house services. For instance, we work with one of the largest museums in London, who saved more than £13,000 annually in postage just from their printed membership communications.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. 

Contact us: +44 (0) 20 8293 8550

Contact Us

October 11, 2017

5 reasons to introduce more printed client communication

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution.


In business, there are a series of strategies to build loyalty from your clients and prospects. There are companies which include loyal programs to encourage their customers to reach goals, such as an amount of points collected, to receive discounts or other benefits. Moreover, they also know their purchase behaviour and help to target and promote products suitable for them and reduce excessive printed membership communication.

Likewise, arts and other organisations have implemented membership schemes, which allows them to segment their offer depending on the type of level chosen by the member.

The result of this segmentation is a series of targeted communications that might have to be released at different times throughout the month, dependent on when the customer or member joined, their member status, their associated benefits, renewal state or when they should receive their monthly bill or magazine.

Whilst sending the same generic communication, across both digital or printed mediums, to all the clients and/or members is common practice because it is ‘easy’, it does little to further engage the member with your brand or helps you to increase engagement. The consequence is a lower response ratio, less loyalty and fewer renewals.

Undoubtedly, printed communication has an important role in marketing strategy. Research confirms how physical advertising and communication is more successful because it is more readily absorbed by the brain, involving more emotional process across multiple senses, not just sight. As a result, it produces more brain responses which help to reach a brand recall 70% higher than digital communications.

Here you have 5 reasons to introduce more printed client communication:

  1. Increase your client’s satisfaction – Welcome pack

Email open rates are around 20% depending on the industry, according to Royal Mail MarketReach, 83% of people read and 69% interact with a mail with information update. Furthermore, as soon as your client or member receives their loyalty or member card in a neatly presented welcome pack, the likelihood that they will buy a further product or participate in an event increases significantly: 97% of people were influenced to make an online purchase as a direct result of receiving mail.

  1. Personalised printed communications increase sales

Personalisation is crucial in your communication and with printing, you can achieve better results. A targeted letter is more than “dear name”, if you want a big impact, you must include variable printed communication that utilises alternative text and images for every target group within your campaign.


For example, charitable organisations used personalisation to request a different amount of donations according to each donor’s annual income, which is obtained by profiling the database. This targeted communication made a big impact on their funding campaigns.


The Salvation Army received on average £22.53 via mail compared with the £2.08 with paid search.

Personalised printed communication helps to increase the number of sales, the value of each purchase and influence renewals within a loyalty programme.

At Romax Marketing & Distribution we use software that matches each record that you have in your database with the correct content collateral. Clients such as the retailer Emma Bridgewater use it on their catalogues and other communications because it increases their campaign ROI.

 Increase the client’s renewal target and ROI

It’s a fact that a physical targeted communication has a greater impact than an electronic one alone, but, when we talk about the annual membership renewal, the combination of targeting and printed communication makes a big difference.

Using mail in a campaign can increase the ROI by 27% and 40% for sales and acquisition respectively, according to Royal Mail MarketReach.

  1. Printed Membership communication management optimises the overall process

Sending a print communication takes time: preparing it, proofing, printing and then sending it. Add to that managing the returns/response. If you have, for example, nine types of different members – or clients, and every one of them has a different level, benefit or list of products, that can be 30 different types of text alone. Automating the process will reduce time on proofing and pre-press and shorten the time it takes from a member joining or a new client signing up until they receive their welcome pack.

Managing the communication with a direct marketing supplier, set up on with an automated workflow to service the requirements for your member or client, which includes, variable text, images and whatever you decide is crucial content. You only have to upload your member/client database and they prepare, proof and send your communication to your client, releasing you and your team to focus on acquisition rather than administration.

The amount of time saved is massive with a high impact on your brand and productivity.

  1. Outsourced printed membership communication management saves money on postage – £30,000

Discounts for volume is something that can help you save a lot of money. At Romax we work with many membership organisations, reducing their postage costs substantially for both UK and Overseas postage.

By making recommendations to Sadler’s Wells we demonstrated an average saving of £7,500 in postage alone for every brochure season mailing, that meant an annual saving of over £30k.

Of course, the discount depends on multiple factors such as the type of letter or welcome pack, weight, volume, etc. but we are here to help guide you through that complexity.

If you are still not convinced about outsourcing your communication management, then challenge us to see how Romax can help you to manage your clients and/or member communication better. With our 20 years of experience supplying personalised printed communication services for organisations such as Southbank Centre, DKMS and Mercedes-Benz, you’ve got nothing to lose.






References: Royal Mail Market Reach


romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. 

Contact us: +44 (0) 20 8293 8550

Contact Us


September 25, 2017

Can Direct Mail Boost Sales on Black Friday?

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution.

Historically, the biggest shopping day around the World is Black Friday, which happens on the last Friday of November every year, just after the traditional American Thanksgiving. Everyone has the image of people in the US buying as if the end of the World is coming.  Sales are impressive, and have only been outdone by the recently invented singles days on the 11th of November (11.11) in China.

The Black Friday phenomenon is here to stay and it’s going to get bigger in the UK. Above 80% of Britons know what is, compared to the 40% of French.


Black Friday 2016

“Britons spent £5.8 billion over Black Friday and Cyber Monday 2016”

In 2016, Britons spent £5.8 billion over the four days between Black Friday and Cyber Monday – 15% increase compared with 2015. E-commerce business took £2.8 billion – up 20%. On Black Friday itself,  £1.27 billion was spent according to estimates of the Centre for Retail Research (CRR) and the website

Online retailers experienced sky-rocketing traffic on their websites, according to the Daily Mirror. Currys PC World reported more than half a million visitors which resulted in 40% more orders. eBay estimated 20.7 million UK visitors in the long Black Friday weekend.

Emails sent on Black Friday 2016

“2.9 billion emails sent on Black Friday and Cyber Monday” MailChimp


The email provider Mailchimp sent over 1.5 billion emails on Black Friday itself and 1.4 billion in Cyber Monday.  SendGrid also sent more than 3 billion of emails with an average of 23% Open Rate on both days.

Let’s do the maths, how many emails does a user receive on Black Friday, and over the cyber weekend? It’s not uncommon to hear that consumers start to feel overwhelmed by the huge amount of emails they received. According to Royal Mail MarketReach, 70% of people say, “I feel that I receive too many emails.” As a result, 51% of emails were deleted within two seconds.

How to stand out from the crowd

“Almost 85 percent of retailers will send an email to their customers about Black Friday deals”

Black Friday Postcard sent by Romax Marketing to their customers and prospect in 2017 which included personalised text on mobile image and paragraph, and test A/B on envelope quotation for a greater impact.

The question is how to stand out from the billions of emails send it on Black Friday? The answer may well be by “creating an impact with Direct Mail.

Marketers need to incorporate Direct Mail as part of their Black Friday campaign because:

  1. Neuroscience. There is a lot of research that confirms Direct Mail beats email in different aspects, such as, brand recall with 70% higher results, a physical material is considered more “real” to the brain, and consumers internalise printed adverts better than email giving them greater resonance.
  2. Direct Mail impact on online sales. As a direct result of receiving a direct mail, 92% of people driven to a website and 87% were influenced to make online purchases. Read more information about Direct Mail Facts&Figures here.

There are a lot of types of direct mail, which can help you to create impact, recall your brand and, of course, increase your sales, such as Door-Droops, Letters – Check 349% ROI Case Study, Postcard and Catalogue that you can use to influence your audience. But, the key to printed communication is both, the data management, which help you to target and reduce the cost, and the personalised message, which is more than “dear name”, you can personalise images content and text – check Emma Bridgwater Case Study.

Remember, Black Friday 2017 is on 24th of November. Contact us for a bespoke Direct Marketing solution.

direct mail rocket ROI

References: Telegraph, Royal Mail MarketReach, Mirror, MailChimp, SendGrid, Hubspot, BBC, US data corporation, 3Bet Media.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. 

Contact us: +44 (0) 20 8293 8550

Contact Us

August 16, 2017

Personalising Direct Mail to Increase ROI

Written by Charlie Browning, Print & Data Manager at Romax Marketing & Distribution.


When clients come to Romax they always ask “How can I get a better ROI on the marketing I am already doing?”, Our response is – Personalisation, relevancy and segmentation.  This doesn’t mean just adding a name and an address with one message – everyone’s doing that. What it does mean, is adding intelligent segmentation that drives dynamic and targeting marketing messages which makes your communication much more personal and relevant to each recipient. Smart personalisation like this will always gain a much better ROI than just one blanket message to all your customers.

Personalised postal card (Text and image).

I will go through a fictional campaign with examples on how to use segmentation to personalise a mailing which I think will help you achieve a greater response.

Why personalise my direct mail?

Reasons to do so:

  • What gives better response rates
  • The Campaign Background

A small fictional company (let’s call them Travel Co.) are fairly established in their market place, a few high street stores, have 2 market offerings – higher and lower value holidays. Travel Co. are trying to market a new sale on Summer Holidays to existing and prospective clients.

There are around 30 different holiday deals detailed in a small sales brochure that they have already produced for distribution in their stores. As an additional medium, they have decided to use them in this direct mail campaign. The deals have a range of target audiences each having their own clear target markets.

Data – The first and most crucial step when personalising direct mail

When thinking about personalisation I always start with 3 questions;

1. What data do I have on my customers? 

2. What information can I obtain?

3. How can I use this information to better target relevant messages to my customers?

From the answers from one and two, we can then create different groups of customers to which we can direct more relevant and effective communications.

In this instance Travel Co. only has names and address. Taking advantage of our Free Audit Service we can enhance the data using advanced profiling techniques. In this illustration, I would use personal income and life stage. All of which amazingly from just a name and address could provide. Thus answering question one and two.

To answer three, we can then create groups in the data, tailoring the communication to each. Travel Co. is then targeting their customers in a much better way than a generic communication to all. Targeting gives a much higher response rate!

Creating two broad groups using personal income, those likely to want higher or lower value holidays. To break both down further we can use the life stage results to put all the customers into the target markets of the various holiday deals.

For example (and I apologise now for any offence, I’m not a travel expert and just using awful stereotypes):

  • The young singles on lower incomes matched to booze cruises.
  • Young higher incomes to short city breaks.
  • Older retirees to longer less “action-packed” tours.
  • Families matched to a range of family-friendly villas.

Remember for direct marketing data is king, there can’t be any personalisation without it!


But what about the personalisation you’re talking about?

With the target markets and deals matched with data let’s get to the design!

We can create cleverly personalised artwork to go with the static brochure enclosed in a clear polythene outer (to show off the brochure deals and catchy artwork). 3 separate holiday offers could be given to each customer depending on which target market they fit into. To make these offers stand out, add a picture of the destination and the highlighted best price.

Make sure the rest of the artwork stays relevant to current customers or prospects by changing the marketing message. A way to make the brand personal is to add a picture of the customers local office manager with name and contact details, for an older audience, this could be a nice personal differentiator from online brands.

How else could I personalise a mailing?

A fantastic example of adding true 1:1 personalisation to a campaign is one that we re-produced over a few campaigns for Emma Bridgewater. Did I mention this improved their Direct Marketing by 25%. Now as they were launching hand painted mugs with a bespoke name, we suggested personalising the mug on the front cover of the catalogue to each recipient. Other campaigns included just a postcard with the mug personalised.

Personalised catalogue cover with client’s name.

Another example is to give different marketing collateral to each of your recipients. This means for each segment of data inserting a targeted brochure, keeping costs down as well as increasing overall. If recipients are receiving targeted collateral they will be far more likely to respond. Read more about how we did this as well as many other enhancements for MetFriendly here:

A few final tips on what not to do:

Now your minds are running wild with ideas here are a few tips and words of warning.

Try not to show how much data you have on the individual unless it is relevant to the campaign. Many consumers are wary of companies that hold too much information and makes them think of “big brother” in George Orwell’s 1984.

Relevancy is king in the case of personalisation, there is no point adding it if it doesn’t add any value to the campaign. E.g. personalise a number plate if your selling peanut butter. Being subtle really helps if it definitely adds to the campaign.


So, looking back at our example we have successfully segmented and profiled our data from only a name and address, this allows us to create much more relevant and directly targeted marketing messages. Using personalisation in intelligent ways we can hugely increase response rates, which will likely either lead to sales or enquiries. Remember you are usually limited to what data you hold and how you understand your clients, so this is the first step to creating ideas.




romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. 

Contact us: +44 (0) 20 8293 8550

Contact Us

January 22, 2016

Print Power Seminar Video

Print Power, Two Sides and the BPiF link up to produce an insightful seminar to discuss the future of Print and the impact that it can have.

Print Power Seminar Special Report…Watch the video click the image

The Future Of Print

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: +44 (0) 20 8293 8550

Contact Us

October 14, 2015

Mo v Malc – The Great North Run – The outcome…”He jumped the start!!!”

Mo v Malc –  The Great North Run – The outcome…”He jumped the start!!!”


Some of you may have read my blog a month ago, leading up to my preparation to my first Half-Marathon – The Great North Run.

Here’s how the weekend panned out…..

My running partner and I arrived in Newcastle around 4.30pm on Saturday evening, the day before the race, checked into our ‘hotel’, where the receptionist warned us it was going to be a rowdy night at the Inn – “Lots of Hen and Stag do’s here tonight” he quite proudly boasted. That’s great I thought to myself, all I need is a good night sleep before the next day’s run!

So we checked in, then headed out for pasta and soft drinks – quite an experience in a town-centre full of hen and stag-do’s, with people lying around the pavement drunk and falling asleep standing up….at 6pm in the evening!

So then back to our rooms to get our heads down for an early night, in preparation for the big day. The night wasn’t too noisy in the end, just a few chattering couples but nothing too rowdy!

So up at 7,  for porridge, banana and fruits juices to fuel up for the run, I was a bundle of nerves and butterflies filled my stomach along with the breakfast. We headed out of the hotel at 8 taking a scenic walk past St. James’s Park, home of Newcastle United FC, to get to the race which was starting at 10.20.

The closer we got to the start, the more the runners were congregating, all with different looks and auras around them……..the nervous ones, excited ones, the pros ‘just doing another run’, those in fancy dress, those looking hungover……the excitement was growing inside me along with the nerves, I just wanted to get out there running!!!

We got to the start line, which all in all was probably around a kilometer long, I have never seen so many people in all my life, around 50,000 people entered the race that day.

After a massive group warm up with everybody joining in, it was time for the big off!!! My friend and I were fortunate to be quite close to the start, and it only took us around 3 minutes from the gun going off, to us actually crossing the line. Someone I was chatting to after the race told me it took him 40 minutes to cross the start line!

So we were off……it wasn’t as congested as I had anticipated thankfully, and we headed off at a pace a bit quicker than I would have liked (I would like to add at this point my running partner is 6ft 10” tall) My thinking was if I felt tired I would simply slow down. The crowds, bands playing music, sweets – fruit – drinks being handed out, all the way were amazing and a massive boost when I hit tough times.

Physically I was quite comfortable with the run, but mentally I found it difficult in the early stages, knowing after 10 minutes I possibly still had another 2 hours to go yet! Also I hadn’t realized that alot of it was slightly uphill, I had swerved hills as much as I could in my training!


Reaching the 7 mile marker was quite a boost, I knew I was over halfway there, on the home straight, still feeling comfortable, and still keeping up with my friend. The miles flew by, and before we knew it we passed the 12 mile marker – 1 mile to go!!!! At 800metres I stepped my pace up knowing I still had more to give…….at 50metres there was a flash as a giant flew past me – my running partner!!!! I couldn’t let this go so started sprinting too – ducking in and out of the other runners, gradually drawing level with him and crossing the line together!!! We had done it, and in great style too sprinting the last 50metres!!!

The feeling afterwards was of such relief and achievement, and exhaustion after the final sprint!!! Amazingly when we finally received our official times, we had both run the Half Marathon in 1:55:54…….identical times amazingly enough. We were both aiming to complete the run in under 2 hours so were very pleased with this time! I was a little disappointed I didn’t keep up with Mo Farah, but I’m pretty sure he jumped the start!!!

We then sat back for a couple of hours refueling whilst watching a display by the Red Arrows.

Malc Medal

This was a highly enjoyable, rewarding event which I would highly recommend any aspiring runner to participate. And an added bonus was the we raised over £1600 for The Sick Children’s Trust.

Blog Written by Malcolm Saunders


romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: +44 (0) 20 8293 8550

Contact Us

June 4, 2015

London Mailing House Tour a Success as Romax Can Organise a ‘Drinking Session’ in a Brewery!

London Mailing House Tour a Success

Couldn’t organise the proverbial ‘P*** Up’ in a brewery, couldn’t be further from the truth for Romax, as we host members of the South East Board for a tour of the Romax Facilities followed by a tour of the local Meantime Brewery in Greenwich.

20150528_190050 20150528_183946

As a digital manufacturing and digital print and mailing house in London, Romax operates from a well provisioned print facility providing direct mail print, mail fulfilment and direct mail, so as a manufacturing plant with an array of hi tech and industrial machinery, it is always fascinating to experience other manufacturing processes – particularly those with such ‘flavourable’ outcomes!

20150528_183258 20150528_180028

Meantime offer a very interesting tour and the beer is pretty good too! Our guests from the BPIF Board all commented on the event as being a great success. Direct Mail is used by many retailers to promote their brand to consumers and the success it provides as a return in investment from marketing spend, particularly when utilised as part of an OMNI channel or Multi Channel Marketing campaign is recognised as the best.

20150528_171313 Meantime Brewery

For more information about Romax a London Mailing House, please email:

March 30, 2015

Further Equipment Investment – Mono Digital Press Nuvera 157

Xerox Mono Digital Press Nuvera 157 installed at Romax.

Nuvera 157cNuvera 157

As a leading digital print and mailing services supplier, Romax are well known for our continued investment in the latest equipment to ensure that our client work is produced to the highest quality in the most efficient time.

Operating in a fast-paced direct mail marketing market, Romax need to meet often very tight deadlines to ensure that our client’s work is despatched on time. Continued investment in the very best equipment is always demonstrated by Romax, and this latest investment continues to remind our clients that they can rely on Romax to provide one of the very best mailing house and print and fulfilment services in the UK

This investment added to our already extensive array of mono and colour digital presses means that we can produce 100,000’s of items per shift and millions of items per week.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: +44 (0) 20 8293 8550

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February 9, 2015

The value of direct mail for membership communications

The value of direct mail for membership communications

Direct mail is one of the longest standing sales and marketing techniques. Before the internet, if institutions wanted to send out updates, promotional letters or catalogues to members then they used direct mail to do this. Physical posting of material to home and work addresses of members is still an extremely effective and popular method for engaging with existing members and attracting new ones. It can’t contain everything, but it can guide the member to other sources and increased engagement.

 Direct mail and printed Member Communications, particularly new member packs, renewal and reminder packs, have many powerful advantages. One is that direct mail is personal. Your message is sent directly to the home or workplace of your member as a tangible recognition of their engagement with your organisation. It is also easy to customise the message by using members’ data to build relationships. Direct mail is also more tangible than an email. Emails are easy to delete or redirect to the spam box. Letters are not so easy to disregard. Even if a member  dows not act immediately, they will go back to it and revisit a letter or catalogue that is sitting in the hallway unopened.

The figures speak for themselves. The response rate for direct mail is 3.40% compared to 0.12% for email campaigns, according to statistics from the DMA.It is also very easy to measure direct campaigns by enclosing return envelopes, order cards or more proficiently sending the member to a website with PURL or unique code for tracking. Targeted campaigns, for example campaigns focused on a particular postcode or area, are straightforward tasks through direct mail.

Romax has formidable expertise in providing direct mail services, the result of 17 years in the business. Our approach is dynamic and flexible. We have a cost-efficient approach to both producing and delivering direct mail campaigns. Our ultimate aim is to ensure that you get a return on your investment at each stage of your campaign. We have self-imposed standards that every direct mail campaign that we run has to fulfil. Our exclusive 22-point data check is in place to make sure that your members receive direct mail that is accurate, reliable and consistent. We are also serious about the quality of campaigns. That is why we have our own analytical and comprehensive data services and our own design studio to craft your campaigns.
Quality management and software is also crucial for attracting and maintaining membership. Even a brilliantly creative direct mail campaign will fail if it is not right for the audience. It is, therefore, crucial to analyse members to truly understand them, and then tailor your message accordingly. We use cutting edge software to profile all of the data about your members that we receive. Also offering FREE DATA AUDITS.
romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: +44 (0) 20 8293 8550

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February 2, 2015

Streamline your client communication processes using single supplier outsourcing

Streamline your client communication processes using single supplier outsourcing

 We all know that life for a professional working in membership or marketing communications can be hectic and it’s essential to make the best use of your time, to ensure the best results for your clients. One way to achieve this is by working with a single dedicated supplier, rather than many. Here are four ways you can streamline your business processes, by outsourcing through a marketing services company:

Tired of dealing with multiple suppliers? Hours spent on the phone, dealing with layers of admin and payments? At Romax, we remove the administration hassle from your to-do list. We have access to a huge breadth of contract specialists and when you work with us, you’ll only have to deal with one quote process, one supplier and one invoice. We take care of the individual admin processes for each person you work with, saving you valuable time to do what’s important to you and your business.

 One downfall of using multiple suppliers, is that you can’t always guarantee they’ll have the skills or experience you require and time is often lost in logistics and communication orchestrating the project. Poor effort, lack of knowledge and shoddy craftsmanship can be damaging, not only to your product but to your schedule. By outsourcing to an efficient, audited and professional company, you will succeed in making yourself and your projects successful. That’s why it’s essential to trust the professionals you engage with. At Romax, we take care of the filtering process for you. We’ll ensure that only highly trained and motivated professionals are appointed to take care of your projects, allowing you peace of mind.

All that extra time you’ll save means you can put your resources into delivering quality projects for your clients. You’ll have the freedom to focus on your in-house team, making sure they have everything they need to get the job done. All the while, your brilliant team of outsourced specialists will be contributing to the workflow, rather than slowing it down.

 Deliver to your customers faster Become more cost effective

 When you take into account the cost of staffing your in-house team, outsourcing can often be a highly cost-effective solution. Whether you’re bringing in an entire creative team, or just one specialist for a specific project, the time and money saved on finding that perfect person and then employing them directly can become considerable. Add to that the administration staff required to manage a wide and varied team of individuals, and the costs continue to rise. By using a marketing services company like Romax, you can concentrate funds on your core business provisions, without becoming distracted by additional administration costs.

January 29, 2015

Top 500 biggest print companies

Romax Marketing & Distribution  – One of the UK’s Top 500 biggest print companies, according to PrintWeek, after they released their annual publication listing the most successful UK based print companies.

It is a reassuring fact for any client when their supplier is successful, it means that the company they entrust their work too is a leader in their industry, has a clear vision and provides a service that is sustainable, profitable, and with the future very much assured. Romax have successfully achieved high ranking in the top 500 biggest print companies in the UK. Our status in terms of sales achieving position 454 in the top 500, it is important to place this in context – see stats opposite, that there are 10,500 print companies in the UK so that places Romax very much in the top 5% of Print Business in the UK.

TOP 50

Even more pleasing for Romax, was to be recognised for our ‘Growth in Operating Profit’ reaching position 34 in the Top 100 companies so achieving top 1% in this category.

TOP 10

It doesn’t stop there either! As we achieved the TOP SPOT as joint 1st with 6 other companies for our ‘Return on Capital Employed’ at a ratio of 1.00.

Romax has been providing direct mail, data have driven direct marketing and digital print since being established in 1997. Now seen as one of the leading providers of Direct Marketing and 1-2-1 communication in the UK, we are privileged to work with some of the world’s leading businesses and organisations.

Romax Marketing & Distribution provides a wide range of services in Direct Marketing for B2B and B2C, including Direct Mail, Data Management, Printing, Discount Postage, Membership Communication Services, and Consultancy.  Contact us, either by phone +44 (0) 20 8293 8550, or email

January 28, 2015

Is membership of a trade body a positive thing?

Is membership of a trade body is a positive thing?

All industries have a trade body or industry organisation, some are seen as quangos some seen as ‘clubs for the boys’. So why join them and why bother?

You may argue (as did I with my standard cynicism) that as competitors against each other, what is the point in coming together under an umbrella organisation where surely any issues that I raised would undermine my position as a Business Leader, jeopardise the success of my business and the livelihood of all the employees that work for me?

Why waste my time discussing problems and seeking solutions to those problems with people in the same industry? Why converse with other business owners that face challenges similar to mine? Why allow my employees or myself time to step out of my business to go to networking events, seminars and training to promote increased skill, provide insight and training; we just don’t have the time for that kind of thing!

Then it dawned on me (as it probably has you from my leading prose) that this is exactly why we should be involved in a representative industry or trade body, designed for members with representation from those members at every level. The sharing of information in an industry with common goals and issues creates a better industry and as an operator in that industry, it makes our business better as a result.


Romax operates in the digital print and data driven marketing print sector of the larger print industry. The body that we belong to is the British Print Industries Federation, (BPIF). The value of our involvement with the BPIF from both a personal and business perspective has done nothing but improve the business and individuals within it as a result of:

  • Training
  • Human Resource Advice
  • Industry Insight
  • Advance Involvement and Awareness of Industry Developments
  • Reduced Costs of Supply
  • Networking Opportunities
  • Increased Business Opportunity and Business Improvement

Most importantly – not a single conflict of interest, disagreement or concern of the integrity of all of the members of the BPIF.

I am like a reformed smoker when it comes to the BPIF, from cynic to evangelist. I truly am a convert – maybe you too should consider joining your industry body – if it’s like the BPIF – there is nothing to lose and everything to gain.

Robin Sumner is the Managing Director of Romax and the current Chairman of the South East Region Board. If you have any questions relating to the BPIF or Romax, please do get in touch.


romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: +44 (0) 20 8293 8550

Contact Us

January 22, 2015

Virtual Board Meeting Romax

Better a virtual board meeting than no meeting at all!

There’s nothing better than a face to face meeting, the shake of a hand and the sharing of ideas is best done in person. However sometimes time constraints or unforeseen situations arise what used to mean a postponement. That was in the past – before the investment in our IT Structure! Now by using our new technology there is no barrier to a successful meeting.

MS    WD   RS

Case in point today, our monthly scheduled board meeting could not be attended in person by all. However, Wes Dowding, our Operations and Technology Director, simply said – “no problem, we simply link through our office 365 portal, have a video conference and share screens with each other to share documents as necessary”. So that’s what we did!

The ease and productivity of the meeting was not effected and there was a time saving as travel was avoided, releasing more time for other things (like sharing this information in a blog!).

The only negatives were that Wes received excellent tea service from the Client Services Team, whilst Margaret and Robin had to fend for themselves, and that the headsets don’t suit everyone!

Board Meeting

Watch out for further communications from Romax. We specialise in data driven digital print and marketing, but we operate with a modern and proactive outlook. For more information call 020 8293 8550 or email

July 1, 2014

Romax – 18 Today



Romax was founded in 1997 by Robin Sumner as a personalised Communication company specialising in 1-2-1 direct mail and data driven communication. Now entering our 18th year of trading today, we count the Southbank Centre, Towry Financial Services, National Theatre and the Economist Group to name just a few amongst its prestigious clients.

So as we can now vote and have officially come of age, what better way to celebrate?

With pizza, of course!

And despite now being old enough No Beer until later – still working!!

The team gathered to celebrate this milestone to eat and reminisce on the past achievements whilst looking forward to a great future.

Happy Birthday Romax!

tel: 020 8293 8550