September 30, 2020

Reduce the carbon footprint of your communications

Communication is vital in our world, it connects and informs, improving our life with knowledge whilst providing business and the consumer with choice and benefits. Understanding how to reduce the carbon footprint of your communications plays a big part in your brand strategy and planning.

All communication has an impact on our world in terms of a carbon footprint. Managing your communication so that only necessary and appropriate communications are sent out is a matter of proper data management (so only relevant messages are sent to the correct target audiance) and that your message is sent via the most appropriate medium (appropriate to cost, consumer GDPR preferences and value return).

When you start planning your customer journey and communication strategy and inline with most organisations’ desire to reduce their carbon footprint, it is vital therefore to have a full knowledge of the impact of your overall brand communications.

New research commissioned by energy company, OVO, has revealed that sending and receiving emails has a huge carbon footprint. Over 64 million unnecessary emails are sent by Brits everyday, and the study found that UK adults could make one small change to the save over 16,433 tonnes of carbon per year. (OVO Energy, 2019) This phenomenal amount of carbon could be reduced simply by each adult sending one less ‘unactionable’ email per day.

The study found that almost three quarters (72%) of the UK are completely unaware of the carbon footprint associated with email, with 49% of Britons confessing to sending unnecessary emails to a colleague or friend within talking distance every single day.

Sending just one less email a day would reduce our collective carbon output by the equivalent of 81,152 flights to Madrid or taking 3,334 diesel cars off the road.

“Whilst the carbon footprint of an email isn’t huge, it’s a great illustration of the broader principle that cutting the waste out of our lives is good for our well-being and good for the environment,” says Mike Berners-Lee, author, researcher and brother of Tim, inventor of the World Wide Web. “Every time we take a small step towards changing our behaviour, be that sending fewer emails or carrying a reusable coffee cup, we need to treat it as a reminder to ourselves and others that we care even more about the really big carbon decisions.”

Paper communication is one of the few truly sustainable products

Paper is based on wood, a natural and renewable material. As young trees grow they absorb CO2 from the atmosphere. Furthermore, as a wood product, paper also continues to store carbon throughout its lifetime.

The paper industry has a number of respected certification schemes ensuring the paper you use has come from a sustainable forest source. The two most recognisable certifications are the Forest Stewardship Council® (FSC®) and the Programme for the Endorsement of Forest Certification (PEFC™).

Both PEFC and FSC are committed to achieving the same objectives – the certification of forests to credible, independently verified standards of responsible forest management, and focus on conserving the natural habitats of plants and animals and respecting the rights of forestry workers and local communities. Both PEFC and FSC operate a robust chain of custody schemes that track wood and wood fibre through every step of the supply chain, from the forest to the end-user. For more information see Two Sides

Romax provides a balanced communciation service that starts with data analysis to ensure that there is no wasted costs or unncessary communication sent whatever media is used. Our carbon-balanced status and environmental credentials provide clients with assurance that their campaigns have the lowest environmental impact.

July 9, 2015

Big Data – the opportunities and pitfalls

We all understand we live in the age of “data” – right?

 

Watches being replaced by activity trackers beaming our latest step count failure via bluetooth to E-commerce sites recording our every move and then bombarding us with the same items on every web page we visit.

A recent study concluded that 90% of data has been created in the past two years. Social sharing via Twitter, Facebook, LinkedIn and others of text, pictures, videos, status and location generate huge quantities of what is termed “Big Data”. But what is Big Data and why, if your job involves marketing, do you need to understand it?

 

Throughout various sectors organisations are adopting big data analytics ensuring when they communicate with customers or prospective customers, they do so from a position of knowledge. When customers visit your website you should know, with the technology available, what product or service they viewed, reviews, promotion influence, page layout and crucially if they wanted a follow-up communication. All of this information becomes “big data” within your organisation. Don’t forget your salespeople can be just as valuable at data collecting as your website using data collecting techniques such as newsletter sign-ups and questionnaires.

This now enables organisations, big and small, to highly personalise their offers and communications whether via offline or online media channels. The eventual result will be to move a person from a customer to a brand evangelist.

However, in this brave new world, lurks danger to the unwary. Data specialists are hard to recruit and using a specialist provider, such as Romax, is often the best way to avoid the pitfalls of data security and compliance. A Mckinsey report states that demand will outstrip supply of data specialists by 60% by 2018.

Organisations which collect data often fail to organise their databases or allow for a connected internal framework which allows input from various data collecting channels into a single customer view (SCV). Many companies have now realised this and are investing in the skillsets, framework and producing clear objectives so as to take advantage of the usefulness of “Big Data”.

 

To conclude, companies be it a startup or expert in business need to keep in mind that this technology is only for those that can handle it. Prudence should prevail at all times but the rewards can make a massive difference to your organisation’s success.

Wes Dowding
Operations & Technology Director

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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June 5, 2015

What did you say? Colour Envelopes With Full Variable Print?

Yes That’s Right: Colour Envelopes With Full Variable Print!

Recent technology improvements have lead to the development of a litho quality, variable colour print capability for overprinting envelopes for direct mail campaigns, so that a unique message, image as well as the recipient’s delivery details can be printed directly onto plain stock.

Short Run Envelope Print

What does this mean for Direct Marketing Experts?

Colour short run envelope over print is in itself, an area that buyers of direct marketing increasingly require. The improvement in database marketing, management and improved data targeting means that getting a clear and pertinent message to your customer is now an expectation. The best approach to direct mail is that of highly targeted marketing campaigns that pin-point more closely those customers that should be receiving a particular message and placing that message front of mind using the client’s preferred medium or mediums to do so. The development of this envelope technology now means there are even fewer limitations to a great marketing campaign

Selling your car? Want a Personalised Registration Number?

Car Sales

Motor retailers Toyota, for example, can now up sell cars, servicing plans or insurance services on the envelope as well as the content to the named person, using the car’s colour, make and model to gain the attention of the recipient from the minute it lands on the door mat.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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January 31, 2015

List Management How Ready are You for Your Campaigns?

List management how ready are you for your campaigns?

You may be wondering who some of the people on your database actually are, how they came to be there, whether they have changed their address – or name – have moved, and so on, when did they last purchase or donate, let alone interact with you an organistion. You might be curious whether they actually remember you, know much about you, recall how you came to be bound together.
Whenever your business period of trading is, your data is the most important asset, but unfortunately not the most cared for asset. It’s vital at any time, to be working  with and investing in your data lists, so that you can trust, that they will deliver the live prospects so vital to your success during your busy period. Now is the time to make your data the valuable asset it should be.

This is where our experienced and professional team here at Romax truly come into their own. For almost twenty years now, we have delivered the standard of data that makes a campaign, rather than leaving you with the kind that can simply break one. We know, that inaccurate data can be disastrous to the results.

We are committed to delivering the level of clean and accurate data that you should always demand. We look at key areas, such as ensuring the accuracy of both postcodes and address formats, considering movers and gone-aways, and of course, mortality registers. The Romax team uses our wide experience with data mining, manipulation and aggregation techniques to build and deliver clean and accurate data, which is reliable and ready-to-use; thanks in no small part to our unique 22-point check on all data that we receive.

Our aim is to help you gain the maximum return on investment during your key business season – and year round. This is done through the development of strategic direct marketing plans across all the media channels you choose to use, to support your carefully-crafted creative activities.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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