January 6, 2021

The value of direct mail marketing in e-commerce

The value of direct mail marketing in the digital age

The digital landscape is always crowded as businesses from all industries use it for their marketing needs. Consumers are often overwhelmed by the constant barrage of sponsored social media posts, banner ads, and email blasts. Many consumers choose to tune out these marketing messages, resulting in wasted efforts by the business or its marketing arm.

Direct mail marketing manages to circumvent this scenario by:

  • Avoiding the intense competition of digital strategies
  • Driving engagement through personalisation
  • Building more trust with its target audience, and
  • Improving website traffic through higher organic visits

Achieve these goals with your e-commerce business by using direct mail marketing tactics in your business strategy.

How to use direct mail marketing for e-commerce

Direct mail marketing is traditionally geographically locked and focused on specific demographics. But using your existing customer database from your online engagements and transactions, you can further customise the process to gain more customers and improve retention.

Identify and reward loyal customers

Check your database and identify which customers made multiple purchases. Rather than sending them promo codes through email, opt to send them personalised postcards in the mail. You can use the postcard to notify them of their reward balance and what it entitles them to on your e-commerce site.

Generate renewed interest

Review your database and identify loyal customers who haven’t placed an order or opened your email blasts in six months. Send them a special offer through the mail to generate renewed interest in your e-commerce site. Include a sneak peek of your new products or offer exclusive access to them through marketing collaterals you can include in the mail.

Get customer feedback

If you’re in the middle of brainstorming new products or improving current ones, it’s helpful to receive feedback from your target audience. Consider sending a letter or postcard inviting loyal customers to provide feedback, whether through a survey or an interview. Print a QR code or a website link on the note. Then, you can include an exclusive promo code to encourage participation.

Direct mail marketing solutions for e-commerce

Transform the way you promote and advertise your e-commerce site by taking it offline. Discover the advantages direct mail marketing can provide to your e-commerce business by partnering with the right organisation.

Romax is a leading name in marketing. We combine modern solutions with traditional strategies for a comprehensive marketing campaign. Get in touch with us today and let us help you improve your business performance.

September 30, 2020

Reduce the carbon footprint of your communications

Communication is vital in our world, it connects and informs, improving our life with knowledge whilst providing business and the consumer with choice and benefits. Understanding how to reduce the carbon footprint of your communications plays a big part in your brand strategy and planning.

All communication has an impact on our world in terms of a carbon footprint. Managing your communication so that only necessary and appropriate communications are sent out is a matter of proper data management (so only relevant messages are sent to the correct target audiance) and that your message is sent via the most appropriate medium (appropriate to cost, consumer GDPR preferences and value return).

When you start planning your customer journey and communication strategy and inline with most organisations’ desire to reduce their carbon footprint, it is vital therefore to have a full knowledge of the impact of your overall brand communications.

New research commissioned by energy company, OVO, has revealed that sending and receiving emails has a huge carbon footprint. Over 64 million unnecessary emails are sent by Brits everyday, and the study found that UK adults could make one small change to the save over 16,433 tonnes of carbon per year. (OVO Energy, 2019) This phenomenal amount of carbon could be reduced simply by each adult sending one less ‘unactionable’ email per day.

The study found that almost three quarters (72%) of the UK are completely unaware of the carbon footprint associated with email, with 49% of Britons confessing to sending unnecessary emails to a colleague or friend within talking distance every single day.

Sending just one less email a day would reduce our collective carbon output by the equivalent of 81,152 flights to Madrid or taking 3,334 diesel cars off the road.

“Whilst the carbon footprint of an email isn’t huge, it’s a great illustration of the broader principle that cutting the waste out of our lives is good for our well-being and good for the environment,” says Mike Berners-Lee, author, researcher and brother of Tim, inventor of the World Wide Web. “Every time we take a small step towards changing our behaviour, be that sending fewer emails or carrying a reusable coffee cup, we need to treat it as a reminder to ourselves and others that we care even more about the really big carbon decisions.”

Paper communication is one of the few truly sustainable products

Paper is based on wood, a natural and renewable material. As young trees grow they absorb CO2 from the atmosphere. Furthermore, as a wood product, paper also continues to store carbon throughout its lifetime.

The paper industry has a number of respected certification schemes ensuring the paper you use has come from a sustainable forest source. The two most recognisable certifications are the Forest Stewardship Council® (FSC®) and the Programme for the Endorsement of Forest Certification (PEFC™).

Both PEFC and FSC are committed to achieving the same objectives – the certification of forests to credible, independently verified standards of responsible forest management, and focus on conserving the natural habitats of plants and animals and respecting the rights of forestry workers and local communities. Both PEFC and FSC operate a robust chain of custody schemes that track wood and wood fibre through every step of the supply chain, from the forest to the end-user. For more information see Two Sides

Romax provides a balanced communciation service that starts with data analysis to ensure that there is no wasted costs or unncessary communication sent whatever media is used. Our carbon-balanced status and environmental credentials provide clients with assurance that their campaigns have the lowest environmental impact.

September 4, 2020

Data Decoded: Using Customer Data for a Better Marketing Campaign

The digital landscape has caused a shift in how marketing strategies are developed. Different platforms and communication channels provide businesses with unparalleled access to customer data. Now, you can determine your target audience’s demographics and preferences, making it easier to create personalised marketing campaigns. But several businesses still struggle to understand the importance of their data.

Realise your full potential online by decoding your customer database. Professional data management services in the UK provide you with the insights and ability to analyse customer data. By gaining a better understanding of what you have, you can develop effective marketing campaigns.

Different Types of Customer Data

These days, almost every aspect of your customers’ lives can be translated into data. When processed and analysed correctly, you gain valuable insights into what they need and want from your business.

  • Identity Data: The information here is related to a specific customer. Identity data often includes their name, home address, contact number and other types of personal information. This gives you insight into who your customer is and how you can reach them.
  • Descriptive Data: The information here is related to your existing customers’ habits and intent. Descriptive data includes details about their profession, lifestyle choices and information about their family. This gives you a clearer picture of who your target audience is.
  • Behavioural Data: The information here is related to your existing customers’ behaviour towards your business, specifically how they interact with it online and in the real world. It includes customer experience (in-store and on calls), the web pages they’ve visited, the emails they’ve opened and responded to and even the CTAs they clicked on.
  • Qualitative Data: The information here is related to the information that you gather through surveys. This includes information from potential and existing customers. With access to their preferences, sentiments, and motivations, you gain a better understanding of their interest in your business.

How to Use Different Types of Customer Data

Once you’ve identified the different types of data available to you, you may use them to improve marketing campaigns.

Identity Data for Personalised Communications

Build detailed buyer personas for your business. By creating the “average” customer identity, you determine how you can best reach them. Younger personas will likely respond better to digital and online marketing efforts. Developing a communication strategy based on this allows you to improve engagement with your target audience.

Descriptive and Behavioural Data for Customer Segmentation

Categorise your customers based on the data you have. This gives you an idea of where they are in their customer journey. Use this segmentation to develop targeted marketing campaigns that aim to provide them with what they need. When done correctly, you can effectively improve conversion rates for your business.

Qualitative Data for Research and Development

Identify pain points easily about your products and services. Use surveys and questionnaires to get feedback on your business. With this information, you may improve existing products and services while developing new offerings. Additionally, you can use these data-gathering activities to determine why customers choose your business over competitors.

Make the most of your customer database by understanding how to leverage it for better marketing campaigns. Romax provides expert customer data management services that are beneficial to your processes. Talk to our team to find out more.

June 11, 2020

How Can Data Guide Marketing and Communications Strategy?

Data is everywhere nowadays. Continued improvements in computing technology have empowered individuals and organisations to create diverse data (e.g. online content, time-stamped and machine data etc.) on a mass scale. Becoming increasingly aware about the benefits of data-driven decision making, businesses are finding more efficient ways to extract insights.

In marketing and communication initiatives, there are various sources of data that are integral in addressing questions such as:

  • What aspects of a product or service do customers find valuable?
  • Is there a need that is currently not met by the market?
  • What drives customers towards certain actions?
  • How should content be crafted to make it relevant and grounded in user experience?

Without continued efforts to collect and analyse data that helps answers these questions, competitors who are more data savvy can take the upper hand and leave you behind.

Patterns are embedded in data

Data management companies like Romax enable businesses to be strategic when implementing marketing and communication efforts.

In order to be strategic, seemingly disparate sets of information are rigorously examined for recurring patterns. These patterns exist across a range of data types, from demography and purchase locations to survey responses and user feedback.

From these patterns, insights are derived about the ideal audience and user preference. All of these feed into the overall strategy that helps craft relevant messages. Ones that truly engage people and spur them to action.

From a larger perspective, it’s about transforming complex data into simple actionable insights.

The process is crucial

However, data by itself won’t impact an organisation or strategy overnight. The process of managing (collecting and analysing) the data plays a central role in providing a comprehensive narrative of what’s really happening.

According to PricewaterhouseCoopers’ Data & Analytics team, problems start to arise when the handling of data causes quality issues down the line. The IT department may be tasked with building the necessary systems to store and process data, but various departments or teams are the ones that will directly use the data.

Without the right processes and expert advice, data inaccuracies and misinterpretation are extremely difficult to resolve.

Where do you start?

Any business that is serious about harnessing data should first identify where it should be collected. How you go about this will largely depend on the specific industry or area where you operate.

Next, businesses must make the proper investments, with the following goals in mind:

  • Orient the entire organisation about the importance of finding data and the process of managing it;
  • Equip staff with data literacy skills that enable them to incorporate key information into marketing messages and campaigns; and
  • Tap the expertise of data management specialists, if need be, to analyse more complex data sets.

Effectively manage your data with Romax

As one of the leading data management companies in the UK, Romax specialises in a range of data management services like data profiling, acquisition, cleansing, mining and more. Through our services, we help you avoid unnecessary losses and ultimately improve targeting across your campaigns.

If you’re interested in working together, call us on +44 (0)20 8293 8550 or email us at hello@romax.co.uk

October 23, 2017

5 ways to save money in your direct marketing communication

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution.

It’s a fact that printed communication is back and it’s necessary for every marketing strategy. However, most of the digital marketers are worried about the price of printing and postage and how to measure direct mail campaign success.

At Romax we have talked a lot about the impact that printed communication has on brand recognition, sales, and campaign ROI both, individually and as part of the overall campaign. We haven’t mentioned how to reduce the cost of direct mail whilst retaining the quality of the product and service.

Different strategies help you to save money in your direct marketing, and most of them aren’t related to the quality of the material or printing process. Here you have 5 ways to save money in your direct marketing communication:

1. Less is more

There are lots of direct mail options such as letters, postcards, catalogues, leaflets, magazines and personalised one-piece mailer formats. You can save money just by switching your actual direct mail format for an option that reduces the size, weight or any other component.

For instance, you can reduce the size of your communication to fit in a letter category instead of a large letter; this will save you a lot of money without changing any message in your mail piece. Check out the Sadler’s Wells case study with £7,500 saved in postage from one season campaign – £30K annually. Furthermore, if you reduce the length of your communication, and send a roll-fold A4 instead of a twenty-page catalogue or magazine, you’ll save both printing and postage.

2. Booking in advance

Booking your direct mail job with a direct marketing supplier in advance also gives you a pool of benefits, not just related to saving money. You can secure your print production and delivery which will bring you peace of mind, you’ll have enough time for design and text amends and copy proof, and of course, you’ll avoid extra charges relate to increases in the price of paper, postage and other components which are the variable component of the direct mail equation.

Did I mention that some companies charge for the last-minute booking or for moving your job along the schedule? That’s the same as being charged all your money for buying the last can of coke in the desert!

3. Cleaning data

Did you know that 1.2 million people move house each year and national change of address file contains 24 million records? Moreover, the estimates suggest that 170,000 mailings are sent every day to the deceased.

You can avoid the cost of printing, postage and response management of those records who have passed away or have changed their address, by cleaning your database. Furthermore, you can also avoid a customer lost through annoyance if you keep their records accurate. Direct Marketing suppliers, such as Romax, offer you data management and response services, to reduce this waste of money.

4. Targeting your campaign – profiling

Should you send the same piece of direct mail to all your clients or prospects, or only who is more likely to buy? Within your data, you should have your client profiles, which may include gender, age, marital status, family lifestyle, personal income model, etc. This can help you to create a targeted direct marketing communication, for example, you can send a brochure to your customer who has a high-value history, and the rest send them an informative letter or postcard.

5. Save postage costs with a Direct Marketing company – £13,000 annually

It’s not the same postage cost when sending twenty welcome packs a day, compared with a mailing house who send out thousands of welcome packs per day. Volume is something that always reduces the price of your postage and delivery. You can benefit with your shared access to high volume mail, or any other communication. Thanks to a global direct marketing supplier, you will achieve a discount also. The amount of saving is variable depending on the volume, size of the letter or parcel, destination, etc.

At Romax we work with all sizes of organisations to help them save money on postage when you print with us and use our mailing house services. For instance, we work with one of the largest museums in London, who saved more than £13,000 annually in postage just from their printed membership communications.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. 

Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

Contact Us

September 25, 2017

Can Direct Mail Boost Sales on Black Friday?

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution.

Historically, the biggest shopping day around the World is Black Friday, which happens on the last Friday of November every year, just after the traditional American Thanksgiving. Everyone has the image of people in the US buying as if the end of the World is coming.  Sales are impressive, and have only been outdone by the recently invented singles days on the 11th of November (11.11) in China.

The Black Friday phenomenon is here to stay and it’s going to get bigger in the UK. Above 80% of Britons know what is, compared to the 40% of French.


Black Friday 2016

“Britons spent £5.8 billion over Black Friday and Cyber Monday 2016”

In 2016, Britons spent £5.8 billion over the four days between Black Friday and Cyber Monday – 15% increase compared with 2015. E-commerce business took £2.8 billion – up 20%. On Black Friday itself,  £1.27 billion was spent according to estimates of the Centre for Retail Research (CRR) and the website vouchercodes.co.uk.

Online retailers experienced sky-rocketing traffic on their websites, according to the Daily Mirror. Currys PC World reported more than half a million visitors which resulted in 40% more orders. eBay estimated 20.7 million UK visitors in the long Black Friday weekend.

Emails sent on Black Friday 2016

“2.9 billion emails sent on Black Friday and Cyber Monday” MailChimp


The email provider Mailchimp sent over 1.5 billion emails on Black Friday itself and 1.4 billion in Cyber Monday.  SendGrid also sent more than 3 billion of emails with an average of 23% Open Rate on both days.

Let’s do the maths, how many emails does a user receive on Black Friday, and over the cyber weekend? It’s not uncommon to hear that consumers start to feel overwhelmed by the huge amount of emails they received. According to Royal Mail MarketReach, 70% of people say, “I feel that I receive too many emails.” As a result, 51% of emails were deleted within two seconds.

How to stand out from the crowd

“Almost 85 percent of retailers will send an email to their customers about Black Friday deals”

Black Friday Postcard sent by Romax Marketing to their customers and prospect in 2017 which included personalised text on mobile image and paragraph, and test A/B on envelope quotation for a greater impact.

The question is how to stand out from the billions of emails send it on Black Friday? The answer may well be by “creating an impact with Direct Mail.

Marketers need to incorporate Direct Mail as part of their Black Friday campaign because:

  1. Neuroscience. There is a lot of research that confirms Direct Mail beats email in different aspects, such as, brand recall with 70% higher results, a physical material is considered more “real” to the brain, and consumers internalise printed adverts better than email giving them greater resonance.
  2. Direct Mail impact on online sales. As a direct result of receiving a direct mail, 92% of people driven to a website and 87% were influenced to make online purchases. Read more information about Direct Mail Facts&Figures here.

There are a lot of types of direct mail, which can help you to create impact, recall your brand and, of course, increase your sales, such as Door-Droops, Letters – Check 349% ROI Case Study, Postcard and Catalogue that you can use to influence your audience. But, the key to printed communication is both, the data management, which help you to target and reduce the cost, and the personalised message, which is more than “dear name”, you can personalise images content and text – check Emma Bridgwater Case Study.

Remember, Black Friday 2017 is on 24th of November. Contact us for a bespoke Direct Marketing solution.

direct mail rocket ROI

References: Telegraph, Royal Mail MarketReach, Mirror, MailChimp, SendGrid, Hubspot, BBC, US data corporation, 3Bet Media.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. 

Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

Contact Us

May 17, 2017

Marketing to Millennials – Don’t miss the ‘un’obvious

Written by Robin Sumner, Managing Director at Romax Marketing & Distribution.

Marketing to Millennials – Romax Marketing

In our drive to find the best way of marketing to millennials and gain the attention of those individuals who make up that market, we often miss the obvious, that is to say, the route we take is the polar opposite of what works best.

Who or what is a Millennial?

Millennials are a group of people who by 2020, will have a cumulative spending power of $1.4 trillion. They are individuals reaching adulthood in the early 21st century – generally cited as being born between 1979 and 2000.

Fashion repeats itself 

In the 1980’s (that’s a period before the internet by the way), tight jeans were just the coolest thing!
In the 2010’s tight jeans are back – tight jeans with rips now there’s a novel idea I bet they never thought of that in the 1980’s

Yes – Fashion repeats itself – so what
Imagine this: an audience that is more perceptible to a ‘new’ style of marketing, if fashion repeats itself and the audience has not experienced it before, it is ‘new, novel and cool’ to them.

Why not take this theory and apply it to marketing?

If a Millennial, a digital media native, so used to electronic communication, perhaps so much so that they let it wash over them were to receive a piece of relevant print, sent to them in the post with decent images and content that allowed them to then, go online and order/purchase or comment about it using the available technology to full advantage.

Now wouldn’t that be a new and innovative thing?
Yes, trends repeat, so get ahead of the curve now. Lead the way and start reusing a media that produces the highest levels of brand trust and enhancement exceeding electronic marketing. Re-start using mail marketing, printed and posted to real people proven to be more likely to respond – to what to them is new media – who will tweet and emoji all about it.

Who says this will work?
It may seem counter-intuitive to target this tech-savvy millennial generation so used to electronic communication with a tangible, print-based offer, but let’s think again, perhaps that is just the way to target to such a market.
Remember fashion repeats itself and the next new best thing is often just a modern twist on an old theme.


But, nobody sends mail anymore and the mail market is reducing I hear you cry……
Ahh hold on – Have we just had an epiphany? Has the light bulb now lit up? Yes, a market that is not saturated. Where your message may well just stand out.

The junk mail expression may well have been associated with printed DM in days gone by but the junk mail term now clearly applies itself to the electronic marketing market rather than the direct mail market.

There is MASSIVE OPPORTUNITY for your brand to stand out creating a reaction to your physical mail piece landing on the doorstep of your next prospective customer.

How do we create a direct mail campaign that will produce a physical mailing?
There may be a lost art on how to create a successful direct mailer, perhaps the secret lies in the Lost Arc of the Covenant  (see Raiders of the Lost Arc – another 80’s success!!), but there are ‘Oldies’ out there who may have the secret and just maybe you could add a modern twist.

Go on, see what you can do.

Resources: Do Millennials Read Direct Mail? The Answer May Surprise You – Quantum Postcards, USPS and Royal Mail’s research. Why does data decay so fast? MyCustomer 

Romax_tagRomax Marketing & Distribution provides a wide range of services in Direct Marketing for B2B and B2C, including Direct Mail, Data Management, Printing, Discount Postage, Membership Communication Services, and Consultancy. 

Contact us, either by phone +44 (0) 20 8293 8550, email hello@romax.co.uk, or filling the form:

May 2, 2017

7 reasons why B2B Direct Mail Works

7 Reasons why B2B Direct Mail Works Best for New Business

If you need something these days you search for it online – simple.

That’s great if you know you want it……BUT…what if you don’t know about it, could it be beneficial to you – woah – now we’re talking marketing….


Send an Email – that’ll get you orders

Email sent – but how was it received? – maybe – it went to clutter, maybe to ‘junk’. If it does get to the recipient’s inbox – Do they know you? – Are you a scam email? – Are you a trusted source? – Will they open you? – Are you a virus just waiting to infect me?

Hey – be more positive

OK – you’ve persuaded the reader to open your email –  what do they see?

Red Cross – Red Cross – Red Cross



Red Cross – download images Should I? perhaps Not – Online I want INSTANT RESULTS and this is getting tedious now I have another email to read it’s just pinged in… bored now – delete it, let’s move on…

Result – email is gone forever – the reader will never look at it again…

Avoid the recycle-bin

Email is great in helping with retention marketing, certain booking confirmations and general correspondence but only once you’ve gained the confidence of your market, but NOT for gaining brand recognition and new business… Not so good for growing trust with your brand or product.


7 reasons to send a Printed Marketing Communication

Reason 1 – Touchy Feely!

When the post arrives on your desk– do you stop what you’re doing and read it? Interruption from workflow focuses the recipient’s mind on your message.


Reason 2 – Right Place- Right Time

You are selling a business to business product – surely the best place to send it to is the person’s desk whilst at work? It’s Obvious MENSA – here we come…


Reason 3 – Chatterboxes just love to share


When you receive GOOD marketing (and sometimes bad marketing too) what do you do with it? Talk to someone about it? Chatterboxes share the information with their colleagues in the office.


Reason 4 – Break from the Norm

Email is constant – marketing mixed in with the constant business demands communicated through email – is just not in the right setting. BUT paper-based marketing forces the recipient to stop and mentally remove themselves from the PC Screen whilst they focus on the mail – in hand. All Eyes on You!!


Reason 5 – Instant Print

Emails will be printed out if the recipient acts on your message.  Will your brand be well presented in this way?

How many times have you printed out an email – poorly formatted – with the images in the right place and the message and brand well reflect?

Yes, that’s right! When you send your print direct, the message will be exactly as you designed it to be – impactful and professionally printed.


Reason 6 – Because Telemarketing doesn’t cut through any more

“Do you want to talk to Jo Salesman?”romax_direct_mail“Hi. you don’t know me but I want to interrupt your workflow when you’re right in the middle of something”

Even if you don’t take the call, you are annoyed by the interruption. So imagine your campaigns the same way – breaking through on the phone is hard work unless it is preceded by other marketing messages aimed at ‘smoothing the way’ and getting your brand awareness in front first.


Reason 7 – Removes focus from the electronic inbox and allows time for action

Physical printed direct mail marketing in the hand of the decision maker will add more weight to your brand and ensure maximum impact. A call to action at the desk of the recipient allows them to instantly act – a call – a web search – a visit to your website ‘while they think about it’ and have already focussed on your message, without interruption from their inbox…

 The blog post was written by Robin Sumner, Managing Director, Romax.



Romax_tagRomax Marketing & Distribution provides a wide range of services in Direct Marketing for B2B and B2C, including Direct Mail, Data Management, Printing, Discount Postage, Membership Communication Services, and Consultancy. 

Contact us, either by phone +44 (0) 20 8293 8550, email hello@romax.co.uk, or filling the form:

September 22, 2015

Jingle Bells Jingle Bells – Put the Summer All Away Christmas is coming

‘Jingle Bells, Jingle Bells…..’

Yep you did read this correctly!

I think we can honestly say, the British summer is most definitely over.

So pack away the shorts and sandals and bring out the coats and woolly jumpers. Say goodbye to bright mornings and evenings and say hello to waking up in the pitch dark. No more chilled Sauvignon Blanc but plenty of mugs of hot chocolate with marshmallows. Bye-bye sun-kissed tanned skin and hello Casper the ghost.

BUT there is a light at the end of a very wet, cold and dark tunnel – CHRISTMAS!!

Cheesy songs, Christmas jumpers, mulled wine and food galore.

The next three months will be crazy with everyone marketing Christmas so get in their first and start planning now….


Christmas should be fun and full of bright colour!

Colour is so important and in my opinion is not used enough with Direct Mail campaigns. Many of us will simply go with the plain white envelopes with black text to keep the price down, however, this doesn’t need to be the case. With the investment Romax have made over the last twelve months, packs no longer need to be bland and colourless and we can help you add value at very little extra cost.

 Get your Christmas message across now

 Why not add a splash of colour to plain envelopes, we can manage this for you all in-house on our M1 inkjet printer?

How about a nice glossy laminate to a beautifully designed postcard, Christmas card or self-mailer?

Let us print a stunning personalised brochure on our Igen 150 to really impress your customers!

Please do take this opportunity to find out more….

Simply pick up the phone for a chat or drop us an email and myself or one of the team will be more than happy to discuss the options available to you.

So in short, at Romax, Christmas comes early – Ho ho ho!


Blog Written by Charlene Plows, Head of Client Services,

August 28, 2015

Doing the Data Hokey-Cokey

Are you Doing the Data Hokey-Cokey?


You put your tick box in;

You take your tick box out;

In Out, In Out – Shake it all about;

You do the Data Hokey-Cokey;

And you turn yourself around;

That’s what it’s all about….

OOOOOOoooo The Hokey Cokey  


Although you’re now humming what has to be one of the life’s most annoying songs, it does raise a serious question around data; the use and storage of data and how to use data successfully to improve your business.

At every point of customer interaction there are questions asked of clients and data to capture: Opt-in  Opt-Out, Cookies On – Cookies Off, Contact me via email, telephone, mail, text, ALL or none of the above. How far and how much should you push it when seeking to obtain client information to avoid a backlash – it is a legal and moral minefield – but one that when managed correctly is a route to wealth and income generation for any organisation and a way to actually engage your clients with a positive brand experience.

What is the answer? Well how long is a piece of string, it depends on the organisation, the product and service of course, but here are a few pointers:

  • Slowly – Slowly A little bit at a time. There is nothing more off-putting for a new client particularly in a Retail/Consumer environment to have to complete metaphorical ‘reams’ of forms in order to buy a basic product or gift. Payment details and an autofilled delivery address (using a PAF based product)  is quick, easy and less likely to frustrate approach. Leave it there – get the product out get it delivered then send a thank you. Certainly, do NOT start bombarding the client with daily emails. Let them get to know you first before you start phase 2 of customer engagement. Accurate and
  • Accessible Data: The accurate collation of data in a cross- organisational, structured manner allows for readily accessible data which allows for easy analysis. All too often organisations run multiple databases, managed departmentally under a bunker mentality. Remember, the organisation owns the data, not sales, or marketing or membership, or operations, or finance. Successful organisations have one goal in mind and understanding your data is the key to achieving it. A truly
  • client focused approach to the data management includes all of the touch points from marketing, sales interaction, delivery and returns and accounts as well as product feedback and client services. Allowing your client a clear flexible, easily accessible method of interacting with you, but above all provides them the media of their choice, to contact you. Your outbound marketing should follow that same media as a general rule. If I want email communication – send it to me. If I want a letter or statement – send it to me – don’t penalise me for it by charging me more, where’s the customer choice in that?
  • Keep it Fresh – Data Mining and Cleansing Be bold  – Your data is the profit creator as well not a drain on finance if not managed correctly. You invest in new products, new services, new equipment, upgrades to premises, but what investment do you make in your database, it is the critical tool which must be fully maintained cleaned and remain current.


At any one point your data is like an apple, the central core of data is solid it contains the seeds of growth for the next generation of business. The outer fruit is the current cash generator, but this largest mass of the fruit is the bit that is more fickle, they have tasted your product but have not fully bought into the core ideology and brand with total allegiance. This section of your client base can easily be bitten away by a competitor leaving a chunk missing. The skin of your apple is the shop front, a shiny fresh, polished and attractive exterior is the attraction for new business – “Come Take a Bite” taste the crisp, fresh and juicy brand; Ignore the other battered, bruised, dull and dated brands on the shelf. Refreshing your appeal is the challenge and managing your data and targeting the right message to the appropriate segment of your data at the right time is the key.

Of course, marketing above the line is driven from knowledge of your data too. Who are they, where are they, what are their patterns. Understanding this means you understand where future customers will come from. There’s that database again! Marketing is a science that drives art – Not art that drives science.

We love creative, we love the image, great content and copy, but messages must be sent to the appropriate audience based on analysis of the likes and patterns of those segmented groups. Creative that has the ability to provide one underlying message across a varied audience is a skill that pulls on data first, that drives the message that creates the copy. Otherwise, your dancing the hokey-cokey in the dark – and that’s risky!

So doing the data hokey-Cokey and managing your data can feel like a constant dance, and can often feel as tiresome as joining in the Hokey-Cokey at ‘that’ party – it requires massive effort but once you’re in it you have a good time. Don’t be an onlooker join in, it’s the cool crowd that don’t take part mocking but who will end up with egg on their face?


romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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July 30, 2015

Rugby World Cup 2015 – Marketing to a Mass Market

Rugby World Cup 2015 – Marketing to a Mass Market

Rugby World Cup 2015

With the Rugby world cup just over 2 months away with England playing Fiji in the opening game at Twickenham on 18th September, you may be considering  a marketing campaign associated with the event or trying to reach more affluent followers of Rugby. If so time is running out to ensure that campaign, data and specification is booked ready to go out during the peak times surrounding the start of the tournament, around key England (or home nations) games or the world cup final or any after tournament glow. Should England progress through the tournament, which is likely (we hope) as host nation, then expect a fervour of good will to surround the tournament.

Aligning your brand and communications around this event can help keep your business front of mind. Alignment to sporting events is very relevant for some business sector such as sportswear, men’s wear and retailers however regardless of your business size or sector, a positive brand alignment can help, provided it is relevant of course.

Using direct mail  as part of a wider promotional campaign can help brands personalise experiences. For example, some of the leading retailers are producing print only vouchers that can be redeemed in store or online. This gives retailers a directly attributable way of measuring their return on investment from campaigns that use print as well as online marketing, an ever increasing trend particularly in the retail sector.

While social media and the web will be going ballistic with World Cup related messages, without a clear plan, your marketing messages are likely to be lost in the noise. Direct mail, particular as part of a cross media or OMNI channel communication plan, has plenty of unique benefits primarily by putting a message directly into the hands of consumers – something that a web only approach can’t compete with.

If you want to ensure that you make the most of your marketing around the Rugby world cup in England this year. You simply cannot afford to wait.

To browse the home nations Rugby sites as the excitement builds, click on the relevant flag below:

ST Georges flag Ireland Scotland wales

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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June 8, 2015

11 reasons to increase your Summer marketing activity

11 reasons to increase your Summer marketing activity

In business to consumer (B2C) marketing, the users of your services have more time to absorb your message when not at work surely? But are they at home? Does that matter?

According to an article in the Telegraph published in February 2015, the staycation is an increasingly favoured event these days. Visit England reported that between 2008 and 2013, there was an increase in people staying within the UK (within reasonable driving distance of their permanent residence) by 16%. In 2013, there were 29.6 million one to three day ‘holidays’ taken in the UK. 2014 was quoted by Travelodge’s Chief executive, Peter Gowers, as being the “year of the staycation”. 2016 sees little change with the UK forecast to experience increased home-based holiday makers.

What does this mean in a marketing context?

Holiday periods are historically a period when marketing volumes just drop off the scale but is this sensible?  Given the changes in an individual’s holiday plans surely now is the time to consider a fresh look at ‘holiday period’ marketing. Parents are at home for between 4 and 10 weeks during the summer vacation alone. If you are marketing seasonal items, clothing or any catalogue driven item for example, then mailing in the summer months is a huge advantage: Stephen Thomas details here the success his clients experienced from their summer marketing activity.

1 – Historically a quiet time for printers and the marketing services industry, so they will be more inclined to provide favourable pricing.

2 – Land dates for direct mail can be ‘postponed/delayed’ by distribution companies, so that you ‘mail’ the items up to 1 month in advance but they are not released until a pre-agreed date.

3 – A landing date that bucks the trend of your competitors or historical market, may create an uptake, as the ‘available offers’ are fewer.

4 – The preconception that people do not respond, as they are ‘not there’ is statistically an increasingly a misconception.

5 – Even Christmas shopping is now spread out over the year more and more with people spreading the cost out. If the only time you made an effort with those you loved was once a year, you would likely be alone at Christmas. So why then do brands and retailers disproportionately show the love at Christmas and then revert to the “same old” for the rest of the year? Read more

6 – Recipients have more time to absorb your message and make purchase decisions, when relaxed and away from work.

7 – Royal Mail often offer a discounted mail service through the month of July Watch out for this.

8 – A cross media campaign can be sent out over the summer as a teaser to a mail piece created to land at the end of the summer holidays.

9 – Avoid the seasonal crush – don’t be constricted by the current retail trend around Christmas, Valentines, Halloween etc.

10 – Promote your ‘Summer Sizzling Sale’ to off load the surplus Summer season stock.

11 – We think that people are more creative in the Summer, particularly in the evenings. Avoid SAD (Seasonal Affective Disorder) Winter time ‘blues’ affects 1:20 people so summer time will see people more engaged.

If consumers are overseas or on a short staycation, then it is now time to use email marketing in conjunction with a mail piece in a cross media campaign. What does the typical consumer with a smart phone now do when they are sitting in the pub garden waiting for their drinks? Check their phone, check their emails. When is a consumer most likely to absorb your brand message, but during their relaxed state of mind, whilst their partner gets the drinks, or whilst the kids are busy in the park and their carer sits on the sidelines with one eye on the kids and one eye on the screen.

So when it goes quiet in the marketing office or any office, that can only mean one thing – the consumer audience is where it should be – at home – or near home – waiting for your marketing piece to arrive. The marketing year should not be seen as quite so seasonal any more. Isn’t it time you tested a new approach. Wouldn’t it be great to get ahead of the game?

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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May 20, 2015



Royal Mail has met its regulatory First Class mail target for the financial year 2014-15 delivering 93.0 percent the next working day.

It exceeded its Second Class mail target of 98.5 percent for the same period, delivering 98.9 percent within three working days.

The UK has one of the highest Quality of Service specifications of any major European country.

Royal Mail is the only UK mail delivery company required to publish quality of service performance against delivery targets every quarter. Royal Mail’s latest Quality of Service report reveals it met its regulatory First Class mail target with 93.0 percent delivered the next working day for the financial year 2014-2015.

When adjusted for exceptional events outside their control, including adverse weather and sporting events, Royal Mail achieved 93.2 percent for First Class mail. Over the same period, the carrier also exceeded its Second Class mail target of 98.5 percent, delivering 98.9 percent within three working days. Royal Mail is the only UK mail delivery company required to publish Quality of Service performance against delivery targets every quarter and has the highest Quality of Service specification of any major European country.

At an individual postcode level, 109 of 118 postcodes met or exceeded their targets over the year. On an adjusted basis, 113 met or exceeded their targets. During the fourth quarter of the year, Royal Mail delivered 99.0 percent of Second Class mail on time and 92.9 percent of First Class mail (93.3 percent on an adjusted basis).

Royal Mail’s Quality of Service is measured by TNS Global, an independent market research company. The latest independent report on performance was published today on Royal Mail’s website here.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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April 27, 2015

On Demand Print Services

What are the benefits of on-demand print services?

If you’ve not heard of it before, on demand printing means only producing copies of a piece of literature, whether that’s flyers, posters, brochures or member communication, in small quantities as and when you need them.  You simply print what you need, when you need it.  It’s something that developed after the advent of digital printing, since previously printing single copies with traditional technology wasn’t economical.  It’s no wonder then that many smaller presses have replaced their traditional printing equipment with Printing on Demand equivalents.

Larger publishers may also use this method in certain circumstances, and so do a number of academic and university publishers.  The business benefits Printing on demand means completing communications “to order” – this boosts cash flow and reduces costs, not least because you don’t have the upfront expense of plate creation.


Delivery also has a quicker turnaround, especially given the shorter set-up times, and there is no need for upfront capital investment.  It also means you are more able to focus on the bigger, more regular communication campaigns. With this type of digital printing, you can produce weekly, monthly or even daily communications to those who belong to your organisation.  After all, your members are your organisation’s life-blood. Regular, engaging and accurate communication shows you are committed to your memberships all the time, not just when renewals are coming up. The right communications at the right time boost and help retain those who matter to your organisation most.

The other great thing about on demand printing is that it takes the guesswork out of predicting how many copies of a document your business needs. Inaccurate forecasting can be expensive in the extreme, but this way you only pay for what you order. Another way risk is reduced is because you can make frequent changes to your document or book’s design or content. This even allows for test marketing and relatively swift changes – not something offered by traditional printing methods.

What’s more, printed matter can take up quite a lot of room, but printing on demand removes that headache. You won’t need room to store unwanted materials. This also reduces handling and storage costs.

Use Romax for made to measure communications  With a range of blue-chip clients, membership organisations and NHS Trusts, at Romax we have the infrastructure, quality control processes and staff to deliver your on demand printing services accurately and on time.  We’ll create the solution for you that makes your members feel valued.



romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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April 24, 2015

Leveraging your Marketing Partners for Success

Leveraging your marketing partners for success – Time to ‘check-in’ more often.

In many areas of life, you are expected to work through a standard, proven process, for example when checking in at an airport. It’s often a clear and sensible way to work, yet if you were to apply the theory to a business situation, how often does it simply not happen that way?

Take a single company who supplies your business in one area and consider the relationship that could be developed from this. Do you take time to check-in with them and find out what is happening in their field of business and then consider how such advances could offer valuable help in a step forward for your own organisation? A development in one area might be used as is, or could easily form the germ of an idea that could be of value in a slightly different context.

Understanding the key changes in their working environment, and being regularly updated on news and other developments within their field of influence, is an exercise well worth undertaking. It may even be time for a comprehensive review of your business and the services offered to it. Many companies and organisations still tend to operate on a default setting of “this is what we’ve always done and it’s worked pretty well in the past”. Others mistake the process of a review as a need to change everything. The truth surely lies comfortably between these two extremes.

Working to both engage with your marketing partners as key suppliers, and then to operate in tandem with them, can bring a new and more open attitude to the relationship. As with a tandem bicycle, you can then work in partnership to create a combination that operates more effectively, when both using and focusing all the available strengths. As a prime example, your direct mail provider can offer the expected range of such services. However, through their marketing knowledge, and a wide range of skills and know-how, added to the expertise they have gained in many business areas, you could well leverage a greater advantage from the partnership you already have with them simply by taking the time to appreciate everything they could bring to your business’ table.

Azim Premji, head of global multinational Wipro, expressed the point clearly when he said: “The important thing about outsourcing… is that it becomes a very powerful tool to leverage talent, improve productivity and reduce work cycles”. It’s worth taking his words and then building them into the ethos of your business.


romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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March 27, 2015

How to grow your consumer brand

From Small Acorns – How to grow your consumer brand

In the early days of a start-up business, you are primarily concerned with just staying afloat and getting your idea off the ground. Once that has been achieved, however, thoughts begin to turn to how to grow your consumer brand.

According to Forbes the best way to grow consumer product brands is to take a broader view of your market, don’t limit your market by your own views. How do you, however, find this new market?

Here at Romax Marketing, we have a range of products and services to help you do just that.  Support and advice during your early days working with us, we provide you with a programme of bespoke advice and support based on data analytics designed to aid the development of your business. This can take many forms; it may be advice on how best to communicate your brand message or how you should use your offering to convert prospects into clients.

Whatever it is that you need, you certainly won’t be left feeling alone. Our data driven approach to your marketing needs means that you can squeeze every last drop from your budget because none of it is wasted. The data we provide shows clearly what is working and what isn’t as well as a sector by sector performance, making it easy to hone and refine your marketing approach as you go along. Use our experience.

Over the years we have built up extensive experience of marketing start-ups, which means we have already seen all of the potential pitfalls that are out there to catch you, and we can help you avoid them. Teaming with an experienced partner such as ourselves can help drive an unknown start up brand to considerable brand visibility heights, and quickly. In this digital age direct marketing is often overlooked in favour of social media, but the reality is that a well thought out direct mail campaign can help to connect with potential customers more effectively, particularly if you employ personalisation for each prospect or client.

Everybody loves to see that extra effort when they are being marketed to, and it really does help you to be memorable. We will help guide you through creating the perfect customised data driven marketing campaign that makes your customers feel special and bring in the kind of results that you are looking for. Using the best supplier to help meet those needs is critical.


romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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March 25, 2015

Small Print, Big Impression – Helping Start Up a Consumer Brand in the UK

Small print, big impression – Helping Start Up a Consumer Brand in the UK

Getting started in business, particularly launching a consumer brand in the UK is a daunting and yet exciting prospect. Your focus must remain on the core product or service, ensuring that you keep a strategic overview of the business, not getting tied up and bogged down in the minute detail. Understanding your key market is absolutely critical. As a start up, you will have limited historic data to work with so understanding your market and using an expert in marketing data to help you understand that data is the key for growing your future business in line with your strategy.

Growing competition and the rise in electronic marketing has resulted in a tougher business climate. These days it’s simply not enough to be offering your goods and services through shop front premises alone, or exclusively through your website. Multi channel communication cross media, that allows your customers to get the same exemplary service no matter what medium they choose, is now critical to continued business success.

Take a look at three reasons why you need a single agency to get your message out there effectively.

Seamless Communication: If your customers find that your direct mail offers a promotional discount they can’t get via email, or that there’s an in store offer that isn’t available through your website, they’ll just go elsewhere.

Synchronised Branding: is essential, which is why a single agency is often the best option. They will know exactly what’s being offered to your audience, maximising the chances of a smooth transition between mediums, which is vital to continued engagement.

Reduced Cost: Almost invariably the bulk of the costs involved in synchronising retail and marketing services lies in the initial planning and development stages. Opting to contract with a single agency to undertake all aspects of the work ensures these costs are minimised, giving you better value for money.

When you’re starting a consumer brand in the UK, there’s enough to do without spending large amounts of time and energy managing your outside contracts. By selecting a suitably experienced and skilled agency to get you the outcomes you want, it’s possible to delegate the work confidently, knowing it will be done to an exemplary standard. Marketing is now such a complex area to navigate successfully that outside help is often essential. Using a specialist agency to achieve your marketing objectives affordably is frequently a successful solution.


romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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March 25, 2015

Royal Mail wholesale announce their first promotion

Royal Mail Wholesale announce their first promotion. Their Customer Growth Incentive Promotion is a great opportunity designed to help you to grow your business.

This promotion is for you to use mail to test new markets and marketing approaches or to supplement your multi-media campaign.

By sending incremental volumes that qualify for the Promotion, you will have the opportunity to earn a 2.5p postage credit for each qualifying incremental mail item that you sent during the promotion period and that Royal Mail has verified.

The campaign runs from 26th May to 31st July 2015 and is available for new incremental letter volumes between 20,000 and 1 million items in one campaign.

For further information about how to apply and the terms and conditions, please visit the Royal Mail Wholesale website at www.royalmailwholesale.com/customergrowthincentive Don’t forget, this promotion is limited and managed on a first come, first served basis, so act now to give your advertising campaign a helping hand from Royal Mail Wholesale.

 Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk, +44 (0) 20 8293 8550.

January 31, 2015

List Management How Ready are You for Your Campaigns?

List management how ready are you for your campaigns?

You may be wondering who some of the people on your database actually are, how they came to be there, whether they have changed their address – or name – have moved, and so on, when did they last purchase or donate, let alone interact with you an organistion. You might be curious whether they actually remember you, know much about you, recall how you came to be bound together.
Whenever your business period of trading is, your data is the most important asset, but unfortunately not the most cared for asset. It’s vital at any time, to be working  with and investing in your data lists, so that you can trust, that they will deliver the live prospects so vital to your success during your busy period. Now is the time to make your data the valuable asset it should be.

This is where our experienced and professional team here at Romax truly come into their own. For almost twenty years now, we have delivered the standard of data that makes a campaign, rather than leaving you with the kind that can simply break one. We know, that inaccurate data can be disastrous to the results.

We are committed to delivering the level of clean and accurate data that you should always demand. We look at key areas, such as ensuring the accuracy of both postcodes and address formats, considering movers and gone-aways, and of course, mortality registers. The Romax team uses our wide experience with data mining, manipulation and aggregation techniques to build and deliver clean and accurate data, which is reliable and ready-to-use; thanks in no small part to our unique 22-point check on all data that we receive.

Our aim is to help you gain the maximum return on investment during your key business season – and year round. This is done through the development of strategic direct marketing plans across all the media channels you choose to use, to support your carefully-crafted creative activities.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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January 30, 2015

How multi-channel marketing is driving sales growth

How multi-channel marketing is driving sales growth

Increasing numbers of advertisers are using a multi-channel marketing approach to drive customers in store and online. This type of multi-pronged approach involves marketing through multiple channels, for example, through SMS, loyalty cards (for data collection), direct mail, and email.

With this integration of traditional and modern media, and outbound and inbound methodology, increased sales success is being found. A greater percentage of retailers are increasing their spending on traditional direct mail and print solutions, to personalise messaging to their potential customers. So using the data that retailers have collected using their own computer system, they can use traditional direct mail to send out focused and personalised offers or advertisements.For instance, if a healthcare retailer has a loyalty card system and this shows them that one of their customers frequently buys baby food, they could send them a voucher for other baby products. When the customer receives this, they will be happy for the offer, rather than being annoyed by poorly targeted mail.

With specific voucher codes printed on advertisements, there is now much greater traceability when it comes to direct mail or printed campaigns. This means you will be able to clearly see your ROI and make ch anges to your campaign as necessary, giving you an improved response time to the changing market and improving your ROI.

At Romax, we provide comprehensive marketing services through all channels. We handle every aspect of your marketing campaigns, from data and design through to printing and delivery; our detailed approach is done in-house so your marketing is both effective and reasonably priced. As well as providing data services and printed direct mail marketing, Romax now offer seamlessly integrated SMS and email campaigns. So instead of subcontracting out all the different parts of your campaign to different companies, Romax provides the entire multi-channel marketing campaign using a single system. This makes it easier for you to achieve synergy between all parts of your campaign.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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