July 24, 2019

Direct Mail Marketing: Communicate to Your Audience Directly

A survey shows that 76 per cent of small businesses practice online marketing, while only 14 per cent are still using offline methods, like direct mail. They spend up to £5000 a year on marketing, but the majority of the cost goes to online methods. But not all businesses find online marketing easy, and some of them struggle to keep up.

Despite the advantages of online marketing, direct mail marketing can still help grow your business. According to the Direct Marketing Association (DMA), direct mail achieves 4.4 per cent response rate while email gets 0.12 per cent. 

At Romax, we can help you communicate with your audience directly with our comprehensive direct mail marketing services. This type of marketing stays relevant because it contributes to higher brand recall.

A Highly Targeted Marketing Strategy

Identifying your target market is crucial to growing a business. Knowing who your market allows you to understand their needs and how you can provide a solution to those needs. 

Direct mail marketing is a highly targeted approach to marketing. Through this method, you can deliver your message directly to your audience, which helps build a personal connection. You can purchase a mailing list of your potential customers from distributors like DMA.

Additionally, Royal Mail’s Partially Addressed Mail is one initiative that helps businesses reach target customers and boost acquisition strategies. This initiative is also General Data Protection Regulation (GDPR) compliant because you’re not using personal data. Instead of the recipient’s name, you should refer to them as a ‘Valued Customer’. You can reach up to 30 per cent more households compared to a personalised cold mailing list. 

Capturing Your Audience’s Interest

Your direct mail marketing can generate more responses if your materials grab your audience’s attention within eight seconds. That’s how long you have to attract them, which means using eye-catching images to convey your message.

Using larger mailers, unique images and bright colours can help gain attention because the brain processes images faster than text. Make sure that your headline is in a large, easy-to-read font that drives curiosity. 

By all means, you can be creative with your mail marketing materials, but it may unwise to overdo it. Your goal is still to inform your readers about your products or services, so keep your copy simple and clear. 

Produce Quality Direct Mail Campaigns

The DMA survey explains advances in printing quality and creative use of envelopes contribute to the popularity of direct mail marketing. You should invest in quality materials to enhance the experience of your target customers. Mail marketing requires more interactions compared to opening an email, so you have to make it worthwhile for the consumers. 

Our team can assist you in creating direct mail campaigns that generate responses. Our services focus on customer acquisition, retention and other opportunities. We dedicate time to understand your goals and provide suggestions to improve your design, print and production elements to maximise your ROI.

Contact us today, and let us tailor a cost-effective mail marketing solution for your business.

January 29, 2019

Why doesn’t Digital marketing work?

We have witnessed the switch from expensive TV ads and high spend on creative agencies to low pay per click and next to nothing costs for social media marketing. This might sound like a great development. In fact, the majority of companies have been quite happy to cut their marketing budgets. Experienced marketers have also been running to grab new qualifications in Digital Marketing. Newbie marketers quickly realised Digital Marketing was the only way forward.

 

We all thought Digital Marketing was perfect so what happened?

Everything seemed to be running smoothly. Facebook and Google grew stronger each year and provided business with new “best working” algorithms. Then suddenly, something appears to be going wrong.  Posts on our Facebook pages get barely 10 likes. Google charges us more money for the same keywords. Our e-mails go straight to spam folders and our overall ROI decreases. Why did this happen? Let’s analyse a few digital marketing channels and discuss their actual effectiveness.

 

What’s The Real Digital ROI?

We were overwhelmed by all the metrics social media provided us. Each year the variety of metrics was increasing. Platforms were quick on calculating the cost per click, and this looked very attractive. It felt like platform owners cared about us since they were providing us such great, detailed metrics. Sadly, the truth is: each platform cares only about themselves.

According to eMarketer, digital metrics are quite problematic  

Let’s face it, click through rate doesn’t really reflect ROI. Even if the customer clicked on your digital ad, it doesn’t secure the sale. What digital marketing is calling “Conversions” does not represent real conversions. Most digital conversions are tracking the action on the website page. Such metrics can be quite confusing as they show engagement, but these metrics do not necessarily reflect the sales.

Consumers soon became aware of digital marketing tactics

Clicks on display ads on average are less than 1%. People learned to ignore digital advertising and just focus on user-generated content. Do your Facebook ads really reach the audience numbers that Facebook shows you?  Or maybe, viewers just scrolled down and didn’t even notice your ad?

Do you work for Google or your company?

Over the past 10 years, Google AdWords rules have updated at least 10 times. Each time we would hurry to adjust our campaigns, add more details, links, phone numbers etc. But did you notice that bids for the same keywords simply get higher and cost per click increases? Well, no wonder. It is advised to start using long tail keywords, as they are less expensive and bring more conversions. People tend to search the way they talk, so they are more likely to click on the long tail.

Therefore, should we stop spending marketing budget on AdWords?

Should we invest our time and money in SEO instead?

Studies show that overtime SEO increases ROI, whereas PPC brings approximately the same number of clicks for X amount of money. However, Google keeps changing its algorithms. The trick here is that we never really know how it works, we can only guess intelligently.

Keeping this in mind who do you work for, your company or Google? Are you adjusting each campaign with every new update and your website content with every change of algorithm? Sounds like a full-time job. If you think about it’s most likely you work for Google by making your content look neater on their search page.

Email or Mail? Your choice

On 25 May 2018, GDPR was finally enforced. Remember that day filled with a bazillion number of e-mails from various companies trying to opt you in? But did all of them really need to send those e-mails to us? The answer is no. Unfortunately, not everyone fully understands regulation rules. However, it did annoy most of the customers and cut off a good portion of marketer’s databases.

Are you battling against apathy and boredom?

The problem with e-mail marketing is the same as social media advertising – people got used to it and cease to notice or care. A report from Royal Mail MarketReach says that people tend to take mail more seriously, than e-mail. They feel that receiving information through the mail will make them feel more valuable. Maybe it’s time to remember the good old direct mail channel and include it into your marketing mix?

 

Channel performance

So, it brings us to our final question, what else, if not digital? For experienced marketers, it’s time to remember old tricks and use other channels. For young marketers, it’s time to learn how these other channels work.

Ebiquity produced a fantastic report comparing what advertisers and agencies expectations were from various channels versus its actual performance. It revealed that the top 5 channels for short-term sales are still TV, Radio, Direct mail, Newspapers and Magazines. These channels still perform better and are worth considering for your next marketing campaign. Since people jumped on digital marketing over a decade ago the traditional advertising significantly dropped in price, so it’s more likely that you can afford it now.

Conclusions

We are definitely not saying that you should stop using Digital channels for your marketing campaigns. What we are suggesting is that marketing channels need re-evaluation. You cannot necessarily put all your trust into reports from your digital platforms anymore. Inevitably these platforms show you only what they want you to see. They also do not expose the information that will move you away from their platforms. Why would they?

The best way to run your campaign is to consider using various channels through different stages. Implement your digital campaign with Direct mail and follow up by Radio ads. Or just create it in the order that is more suitable for your niche, product or service.

We can help you make your campaign work by adding the Direct Mail channel to your marketing mix. If you have any questions or have never explored direct mail, we would be more than happy to assist you. Please give us a call on +44 (0) 020 8293 8550 or e-mail us at hello@romax.co.uk.

January 16, 2018

[Webinar] 5 Successful Strategies to Improve Your Membership Programme

Free Webinar: 5 Successful Strategies to Improve Your Membership Programme

24th January 2018 | 1 pm GMT

To make your Membership Programme a real success, you need to truly understand and engage your members through conversation on media platforms of their choosing.
Learn what works best to welcome members and ensure that they both benefit from their membership whilst increasingly supporting your organisation.

From the live free webinar 5 Successful Strategies to Improve Your Membership Programme, you will:

  • Learn how to achieve instant engagement through rapid and engaging content
  • Understand how to interact with members across all media types at the right time to suit them
  • Improve your chances of early and increased renewal
  • Be introduced to techniques aimed at increasing member spend
  • See how to successfully grow their membership

 

When:  TOMORROW Wednesday 24th January 2018
Time: 1 pm GMT
Host: Robin Sumner, Managing Director Romax Marketing & Distribution.

 

 

Romax Marketing & Distribution provides a wide range of services in Membership Communication Services.  We work with membership organisations such as DMKS, Southbank Centre, V&A and PlusNet.

October 23, 2017

5 ways to save money in your direct marketing communication

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution.

It’s a fact that printed communication is back and it’s necessary for every marketing strategy. However, most of the digital marketers are worried about the price of printing and postage and how to measure direct mail campaign success.

At Romax we have talked a lot about the impact that printed communication has on brand recognition, sales, and campaign ROI both, individually and as part of the overall campaign. We haven’t mentioned how to reduce the cost of direct mail whilst retaining the quality of the product and service.

Different strategies help you to save money in your direct marketing, and most of them aren’t related to the quality of the material or printing process. Here you have 5 ways to save money in your direct marketing communication:

1. Less is more

There are lots of direct mail options such as letters, postcards, catalogues, leaflets, magazines and personalised one-piece mailer formats. You can save money just by switching your actual direct mail format for an option that reduces the size, weight or any other component.

For instance, you can reduce the size of your communication to fit in a letter category instead of a large letter; this will save you a lot of money without changing any message in your mail piece. Check out the Sadler’s Wells case study with £7,500 saved in postage from one season campaign – £30K annually. Furthermore, if you reduce the length of your communication, and send a roll-fold A4 instead of a twenty-page catalogue or magazine, you’ll save both printing and postage.

2. Booking in advance

Booking your direct mail job with a direct marketing supplier in advance also gives you a pool of benefits, not just related to saving money. You can secure your print production and delivery which will bring you peace of mind, you’ll have enough time for design and text amends and copy proof, and of course, you’ll avoid extra charges relate to increases in the price of paper, postage and other components which are the variable component of the direct mail equation.

Did I mention that some companies charge for the last-minute booking or for moving your job along the schedule? That’s the same as being charged all your money for buying the last can of coke in the desert!

3. Cleaning data

Did you know that 1.2 million people move house each year and national change of address file contains 24 million records? Moreover, the estimates suggest that 170,000 mailings are sent every day to the deceased.

You can avoid the cost of printing, postage and response management of those records who have passed away or have changed their address, by cleaning your database. Furthermore, you can also avoid a customer lost through annoyance if you keep their records accurate. Direct Marketing suppliers, such as Romax, offer you data management and response services, to reduce this waste of money.

4. Targeting your campaign – profiling

Should you send the same piece of direct mail to all your clients or prospects, or only who is more likely to buy? Within your data, you should have your client profiles, which may include gender, age, marital status, family lifestyle, personal income model, etc. This can help you to create a targeted direct marketing communication, for example, you can send a brochure to your customer who has a high-value history, and the rest send them an informative letter or postcard.

5. Save postage costs with a Direct Marketing company – £13,000 annually

It’s not the same postage cost when sending twenty welcome packs a day, compared with a mailing house who send out thousands of welcome packs per day. Volume is something that always reduces the price of your postage and delivery. You can benefit with your shared access to high volume mail, or any other communication. Thanks to a global direct marketing supplier, you will achieve a discount also. The amount of saving is variable depending on the volume, size of the letter or parcel, destination, etc.

At Romax we work with all sizes of organisations to help them save money on postage when you print with us and use our mailing house services. For instance, we work with one of the largest museums in London, who saved more than £13,000 annually in postage just from their printed membership communications.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. 

Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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August 22, 2017

3 ways to measure your direct marketing campaign

Written by Nilda Cerna, Marketing Manager, Romax.

With the recent re-birth of printed communication, launching a direct mail campaign is a must. This statement is not because we’ve producing direct marketing for 20 years, it is because there are studies that confirm that the impact of printed communication increases the overall campaign ROI up to 20%.

But it’s not only about the responses and facts, it’s about the engagement also. A recent survey from Bauer Media US shows that “87 of readers said they found themselves more engaged when reading a print magazine”.  Moreover, print material left a deeper footprint on the brain, involved more emotional processing and produce more brain responses connected to our internal feelings, suggesting we “internalise” adverts, giving them greater resonance.

How can you persuade your Head of Marketing to include a DM campaign? Or your agency client? The answer is: with facts.

Here are 3 ways to measure your direct marketing campaign:

1. Include a measurable way to contact you

Including certain ways for your clients to communicate with you, that you only include in your printed communication, such as a specific link to a landing page that it’s different from other channels: an email or telephone number different to your other campaign so you can measure calls, including a code that your client can mention or use on your website is a good practice also. Using a different code for every type of customer helps you to track the impact in your communication across each data segment.

Using the technology as an ally, include a QR code to redirect to your website quickly.

With these techniques you will have the metrics for website visitors, actions are taken on your landing page, email or telephone calls received, and calculate the conversion rate for your direct mail piece.

2. Control groups

If you are targeting your client database, you can send your print communication to a group of them and compare the response rate of whom haven’t received. You can track a third group who have received both email and mail also.

For a higher Direct Mail result, we recommend including a personalised communication. Sending the same communication template but changing text or image depending on your client’s profile or purchase behaviours; such as past purchase or personal income. The data management gives your database socio-demographic profile and helps to reduce the printing cost.

3. Create a unique offer

Digital marketers are used to developing exclusive online campaigns, such as launching a new product that so that it sells on the website only, why you don’t incorporate this philosophy into direct marketing. Creating a unique offer that your customers can receive only by the printed communication will give you the exact response to the piece that you have sent. You can re-launch a product, sell a group of products or services or offer a discount.

If you would like to include the direct mail in your campaign, you can create a particular offer to recipients via the letter or postcard, why not add a free shipment for those quoting a specific code mentioned on the DM?

In both, you can track the response to the number of enquiries received or products sold, the amount of the purchase.

Considerations

Direct mail has a collateral impact on your brand. At a time when online channels are losing credibility thanks to “fake” news, printing is playing a vital role giving brands the “trust” factor. Consider the qualitative ways to measure your direct marketing campaign and their impact in the long-term.

Reference: PrintPower Magazine, Spring 2017.

Romax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. 

Contact us: hello@romax.co.uk, +44 (0) 20 8293 8550.

May 9, 2017

Romax Marketing Open Day – 20 years in Business

SAVE THE DATE!

Thursday 25th May

Open_Day_Romax_Marketing_Celebration
Direct Marketing

Romax Marketing is inviting you to celebrate 20 years of trading

Start your long weekend a few hours early by helping us celebrate 20 years of providing direct mail services.



We will open our doors to clients, stakeholders and VIPs to recognise our history and provide insight into how we can help you with future campaigns.

Our Open Day is a great opportunity to:

  1. Network with Business and Marketing Experts
  2. Improve your DM skills with our Workshops and Demos
  3. Learn the latest printing technology during our Production Tour.

Dignitaries invited include The Mayor for Greenwich, Charles Jarrold CEO of the BPIF, Local Business Leaders and leading experts from the marketing industry and postal sector.

Relaxed short tours of our production facility

We are planning something special:  Experience first hand your live job flow through operations.

romax_marketing_distribution

Drinks, refreshments and tours will be supplied by other businesses on the business park

Marvellous by Didier – suppliers to the Queen and Waitrose will be providing cakes
Kingsdown Water – will be supplying the soft drinks
GD Glass Designs – Tours of their product facilities
and Meantime Brewery – we intend to visit the brewery 3 minutes away!

cakes

THE EVENT

Thursday 25th May 2017
2 to 6 pm
Unit 2, City Cross Business Park, Salutation Road, Greenwich,
LONDON SE10 0AT

ACCESS IS BY TICKETED INVITATION ONLY
Visitors must make a booking, either by email hello@romax.co.uk or by calling 020 8293 8550.

We look forward to welcoming you

romax_team

Robin Sumner
Managing Director
Romax Marketing

iCalendar  •  Google Calendar  •  Outlook  •  Outlook Online  •  Yahoo! Calendar

Romax_tagRomax Marketing & Distribution provides a wide range of services in Direct Marketing for B2B and B2C, including Direct Mail, Data Management, Printing, Discount Postage, Membership Communication Services, and Consultancy. 

Contact us, either by phone +44 (0) 20 8293 8550, email hello@romax.co.uk, or filling the form:

May 2, 2017

7 reasons why B2B Direct Mail Works

7 Reasons why B2B Direct Mail Works Best for New Business

If you need something these days you search for it online – simple.

That’s great if you know you want it……BUT…what if you don’t know about it, could it be beneficial to you – woah – now we’re talking marketing….

 

Send an Email – that’ll get you orders

Email sent – but how was it received? – maybe – it went to clutter, maybe to ‘junk’. If it does get to the recipient’s inbox – Do they know you? – Are you a scam email? – Are you a trusted source? – Will they open you? – Are you a virus just waiting to infect me?

Hey – be more positive

OK – you’ve persuaded the reader to open your email –  what do they see?

Red Cross – Red Cross – Red Cross

red-cross

 

Red Cross – download images Should I? perhaps Not – Online I want INSTANT RESULTS and this is getting tedious now I have another email to read it’s just pinged in… bored now – delete it, let’s move on…

Result – email is gone forever – the reader will never look at it again…

Avoid the recycle-bin

Email is great in helping with retention marketing, certain booking confirmations and general correspondence but only once you’ve gained the confidence of your market, but NOT for gaining brand recognition and new business… Not so good for growing trust with your brand or product.

 

7 reasons to send a Printed Marketing Communication

Reason 1 – Touchy Feely!

When the post arrives on your desk– do you stop what you’re doing and read it? Interruption from workflow focuses the recipient’s mind on your message.

 

Reason 2 – Right Place- Right Time

You are selling a business to business product – surely the best place to send it to is the person’s desk whilst at work? It’s Obvious MENSA – here we come…

 

Reason 3 – Chatterboxes just love to share

 

When you receive GOOD marketing (and sometimes bad marketing too) what do you do with it? Talk to someone about it? Chatterboxes share the information with their colleagues in the office.

 

Reason 4 – Break from the Norm

Email is constant – marketing mixed in with the constant business demands communicated through email – is just not in the right setting. BUT paper-based marketing forces the recipient to stop and mentally remove themselves from the PC Screen whilst they focus on the mail – in hand. All Eyes on You!!

 

Reason 5 – Instant Print

Emails will be printed out if the recipient acts on your message.  Will your brand be well presented in this way?

How many times have you printed out an email – poorly formatted – with the images in the right place and the message and brand well reflect?

Yes, that’s right! When you send your print direct, the message will be exactly as you designed it to be – impactful and professionally printed.

 

Reason 6 – Because Telemarketing doesn’t cut through any more

“Do you want to talk to Jo Salesman?”romax_direct_mail“Hi. you don’t know me but I want to interrupt your workflow when you’re right in the middle of something”

Even if you don’t take the call, you are annoyed by the interruption. So imagine your campaigns the same way – breaking through on the phone is hard work unless it is preceded by other marketing messages aimed at ‘smoothing the way’ and getting your brand awareness in front first.

 

Reason 7 – Removes focus from the electronic inbox and allows time for action

Physical printed direct mail marketing in the hand of the decision maker will add more weight to your brand and ensure maximum impact. A call to action at the desk of the recipient allows them to instantly act – a call – a web search – a visit to your website ‘while they think about it’ and have already focussed on your message, without interruption from their inbox…

 The blog post was written by Robin Sumner, Managing Director, Romax.

 

 

Romax_tagRomax Marketing & Distribution provides a wide range of services in Direct Marketing for B2B and B2C, including Direct Mail, Data Management, Printing, Discount Postage, Membership Communication Services, and Consultancy. 

Contact us, either by phone +44 (0) 20 8293 8550, email hello@romax.co.uk, or filling the form:

May 19, 2016

Change your Direct Marketing

Time to change your direct marketing approach?

Time is so precious and there never seems to be enough of it. From the moment my alarm goes off in the morning, I feel I am on the go every minute until I eventually collapse with a glass of wine on the sofa struggling to keep my eyes open.

Because of this, it is so very easy of getting stuck into a routine and not except or embrace change. Statements such as “I just don’t have the time” just don’t stack up any more. If you don’t address the need to review your marketing, then your business will suffer.

There is no crystal ball to give you the hidden answers on how to create the perfect marketing campaign and changes will not always guarantee better results but without trying. How can you possibly know that what you are currently doing is for the best?

Fools Rush In….

Testing should be paramount to any marketing but completely pointless if you are not able to monitor your response rates, a simple unique code added to the marketing collateral will enable you to check on how successful different campaigns are.

Be as adventurous as you like, consumers will react differently to alternative means of advertising – we are all individuals with our own opinions. Sometimes ‘simple’ will work absolutely fine, whereas other times a complicated and detailed communication with multiple messages and text containing lots of information works better.

Spectacular finishing such as foiling, die-cutting and embossing may be the edge that’s needed? Why not utilise cross media and send out a follow up e-shot or SMS, fully personalised to the individual? The options are endless; so why settle for just one creative?

Test, test and you guessed it – keep testing your direct marketing.

Innovative ideas and creative should be something that we help develop and support. So many of us can have a tendency to simply ‘follow suit’ and use the excuse ‘it’s how it has always been done in the past’ but isn’t it time to start thinking outside the box?

Some people will have the approach that ‘if it isn’t broken why fix it’ but with this frame of mind it could hold you back whilst others who do embrace change may storm forward seeing great results.

 

Direct Marketing Measurement and Key Performance Indicators

If you set a target, measure against that target, then you can moderate and amend your message, price point and audience parameters to constantly improve your return on investment. Split cell tests, for message and cost, test geographical marketing approaches. Data is the starting point not the design – remember that.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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August 10, 2015

7 Reasons Not To Update Your Marketing Data

OK – we had you going there for a minute. Of course we don’t agree with the title of this blog, but here are 7 tongue-in-cheek reasons why some poor fool might choose not to keep their database as the source of their business profit and growth strategy.

 

1. You have way too many customers already

Too many customers? We should all be so lucky! Unless you’re operating in a very niche market, this is not something you’re likely to hear from many Marketing Managers or Managing Directors.

Even when things are going well, all businesses should be looking to find new customers, generate more sales, increase ROI, boost response rates and improve brand visibility in their sectors. Clean, fresh and targeted data is the key.

2. Business Growth is Boring – You like to keep things small

Your database might contain 1,000 existing customers and highly-targeted prospects. And you’re getting some great results out of it.

That’s great! But imagine the results you could get if you analysed the common traits of these customers, and added brand new prospects which match the same criteria…

A good data specialist can analyse your database and supply new sales leads with profiles similar to those of your best customers. There are undoubtedly a lot of untapped markets you’re currently missing.

3. A leaky bucket is part of business – Right?

If you’re not actively seeking new customers, you’re actually moving backwards. Retaining existing customers is a huge part of your business, but you can’t grow without new ones. You cannot stop some attrition, but you can put the brakes on it and extend the client lifecyle through great engaging marketing.

And that means seeking ways to improve your operations, from cleaning and extending your CRM database to improving sales techniques.

 

4. You think ignorance is bliss

You may know your database is in great shape. Alternatively you may accept that it’s a little unhealthy. But in most cases, the true quality of your existing database is often unknown.

Many clients are shocked when we show them what’s right under their noses. You can reveal the untapped potential within your own database and perform procedures that can increase return on investment; you might just need a little help.

5. You’re happy marketing to every man and his dog

“Get a list of 5,000,000 B2B email addresses for £50!” Not only will this risk your business authenticity and brand, but it will also most likely come from at best a dubious source. Data protection is a paramount concern in the direct marketing industry – risk of data loss or use of unauthorised data is simply not an option

6. You think data management and update costs are too high.

All to often the management and control of databases falls to the intern or marketing officer in your organisation. inexperience in data management will not only lead to error but will not allow for correct analysis. The true cost of NOT keeping on top of your database is the loss of business, attrition of clients and increased spend on recruiting new clients.

 7. You like spending lots of your marketing budget on unqualified leads or lapsed clients

Not having a true handle on your data and the message to send to each segment of data means that you are printing, emailing, contacting and posting to clients that are either not there, or have moved on. Gone-Aways, Movers, Deceased, non recent spenders. If you don’t update your data, then you are communicating in absentia. What a waste!

If you do want to review your data strategy and update your marketing data, please get in touch. romax.co.uk

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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May 22, 2015

Fiery RIP Products Senior VP Visits Romax

It was a pleasure to welcome Senior Vice President and General Manager, Toby Weiss to Romax this week, as he visited the UK on business.

Romax uses a Fiery RIP 8 Quad Core Processor to with our iGen 150 and Docucolor digital colour presses to manage the work flow and send the merged colour documents to the printers. As over 95% of the work throughout that Romax prints has some element of variation or personalisation, so the computer power and technology to ensure not only perfect output, but also high speed field variations printed on colour runs where data and image content changes throughout the print and merge process to ensure that the message being printed for both marketing and transactional communication is reliant on this equipment.

 

Since investing in the Fiery RIP from efi, the speed to process documents at Romax has reduced 10 fold making us more efficient and increasing our ability to manage increasingly complicated document types. Recent new contracts have included Retail Clients, Online Web to Print Clients and Transactional Mailing Customers that have increased their spend on printed communication based on improved response and client retention figures when compared to stand-alone electronic communication.

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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April 27, 2015

On Demand Print Services

What are the benefits of on-demand print services?

If you’ve not heard of it before, on demand printing means only producing copies of a piece of literature, whether that’s flyers, posters, brochures or member communication, in small quantities as and when you need them.  You simply print what you need, when you need it.  It’s something that developed after the advent of digital printing, since previously printing single copies with traditional technology wasn’t economical.  It’s no wonder then that many smaller presses have replaced their traditional printing equipment with Printing on Demand equivalents.

Larger publishers may also use this method in certain circumstances, and so do a number of academic and university publishers.  The business benefits Printing on demand means completing communications “to order” – this boosts cash flow and reduces costs, not least because you don’t have the upfront expense of plate creation.

 

Delivery also has a quicker turnaround, especially given the shorter set-up times, and there is no need for upfront capital investment.  It also means you are more able to focus on the bigger, more regular communication campaigns. With this type of digital printing, you can produce weekly, monthly or even daily communications to those who belong to your organisation.  After all, your members are your organisation’s life-blood. Regular, engaging and accurate communication shows you are committed to your memberships all the time, not just when renewals are coming up. The right communications at the right time boost and help retain those who matter to your organisation most.

The other great thing about on demand printing is that it takes the guesswork out of predicting how many copies of a document your business needs. Inaccurate forecasting can be expensive in the extreme, but this way you only pay for what you order. Another way risk is reduced is because you can make frequent changes to your document or book’s design or content. This even allows for test marketing and relatively swift changes – not something offered by traditional printing methods.

What’s more, printed matter can take up quite a lot of room, but printing on demand removes that headache. You won’t need room to store unwanted materials. This also reduces handling and storage costs.

Use Romax for made to measure communications  With a range of blue-chip clients, membership organisations and NHS Trusts, at Romax we have the infrastructure, quality control processes and staff to deliver your on demand printing services accurately and on time.  We’ll create the solution for you that makes your members feel valued.

 

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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April 24, 2015

Leveraging your Marketing Partners for Success

Leveraging your marketing partners for success – Time to ‘check-in’ more often.

In many areas of life, you are expected to work through a standard, proven process, for example when checking in at an airport. It’s often a clear and sensible way to work, yet if you were to apply the theory to a business situation, how often does it simply not happen that way?

Take a single company who supplies your business in one area and consider the relationship that could be developed from this. Do you take time to check-in with them and find out what is happening in their field of business and then consider how such advances could offer valuable help in a step forward for your own organisation? A development in one area might be used as is, or could easily form the germ of an idea that could be of value in a slightly different context.

Understanding the key changes in their working environment, and being regularly updated on news and other developments within their field of influence, is an exercise well worth undertaking. It may even be time for a comprehensive review of your business and the services offered to it. Many companies and organisations still tend to operate on a default setting of “this is what we’ve always done and it’s worked pretty well in the past”. Others mistake the process of a review as a need to change everything. The truth surely lies comfortably between these two extremes.

Working to both engage with your marketing partners as key suppliers, and then to operate in tandem with them, can bring a new and more open attitude to the relationship. As with a tandem bicycle, you can then work in partnership to create a combination that operates more effectively, when both using and focusing all the available strengths. As a prime example, your direct mail provider can offer the expected range of such services. However, through their marketing knowledge, and a wide range of skills and know-how, added to the expertise they have gained in many business areas, you could well leverage a greater advantage from the partnership you already have with them simply by taking the time to appreciate everything they could bring to your business’ table.

Azim Premji, head of global multinational Wipro, expressed the point clearly when he said: “The important thing about outsourcing… is that it becomes a very powerful tool to leverage talent, improve productivity and reduce work cycles”. It’s worth taking his words and then building them into the ethos of your business.

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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March 18, 2015

To build a great working relationship, involve the marketing experts

To build a great working relationship, involve the marketing experts

 

To make the most of your business, you need every element of it all to be operated as efficiently as it can be; a principle that also extends out to your relationship with your suppliers. Just as the ‘Just in time’ concept helped revolutionise the efficiency of the automotive industry, engaging with specialist providers as partners rather than suppliers can help increase engagement in your marketing drive.

 

Treating your business relationship in this way involves allowing your marketing partner access to certain information about your company, and while this may be something of a scary prospect, it is necessary if you want to get the very best results that you can. For specialist providers like us here at Romax, understanding the fundamentals our clients’ businesses is a vital part of us being able to provide the kind of service that will help drive their efforts forward. The ability to put forward the salient marketing information and to advise on the best method to proceed with an upcoming campaign can shape just how well it does.

When it comes to campaigns like direct mailers, what companies are looking for is return on investment and the way to maximise this is with a campaign effort tailored to the needs of the customers you are targeting. The best way to achieve that is to have a partner on board that truly understands your business and can give you marketing advice designed specifically around that. As they say, knowledge is power, and here it is the power to drive your marketing effort to new heights.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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March 12, 2015

Variable DATA and Variable IMAGE Printed in Full Colour on Envelopes

Variable DATA and Variable IMAGE Printed in Full Colour on Envelopes

Short Run Litho Printed Envelopes may become a thing of the past. After detailed investigation and testing Romax has invested in an in-house colour envelope printer which offers full variable data and variable image printed in full colour on envelopes.

What does this mean to our clients?:

  • Your full colour marketing message can now be printed on your envelopes.
  • Logos on short run mailings can now be printed to add Brand Presence truly reflecting your corporate/organisation brand.
  • No need to print large litho runs on envelopes: remove the risk of wastage due to brand changes or stock expiry.
  • FULL Image variability AND Text Variability so messages and pictures can now be printed on the outer envelope to the recipient AND match the internal matching items too.
  • In certain circumstances, faster turnaround on short run colour envelope over print.
  • Cost Effective Marketing – we can create more variation and target clients more accurately on smaller data splits without affecting overall price

Data Driven Direct Marketing can now extend to the outer envelope as well as being contained in the mail piece and internal elements. Get one step ahead of your competition by gaining the attention of the recipient – your target client – by attracting their attention with relevant text and image use so that they open and react to your campaign quickly.

If you would like samples of print or would like to discuss the possibilities for future marketing campaigns, contact our client services team: on hello@romax.co.uk or call +44 (0)20 8293 8550

Technical Information

M1 Details

M1 More

Romax Invests for Future Growth:

This further investment by Romax follows the recent investment in the latest iGen 150 digital colour press , Horizon cross folder and new Guillotine, Brand New IT infrastructure and the investment in Photo Book Print on our consumer brand: www.photoleaf.co.uk

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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February 26, 2015

ROYAL MAIL QUALITY OF SERVICE

ROYAL MAIL QUALITY OF SERVICE

 

Royal Mail

 The vast majority of the mail that is despatched from Romax as part of our clients’ marketing campaigns, are handled by Royal Mail in the ‘Final Mile’ or complete logistics from end to end. Royal Mail should be congratulated on their service standards which are independently monitored.

  • Royal Mail’s latest Quality of Service report reveals that the company beat its Second Class target for the first three quarters, delivering 98.9 per cent within three working days against a target of 98.5 per cent.
  • For the same period, Royal Mail delivered 92.9 per cent of First Class mail the next working day. Adjusted for exceptional events outside Royal Mail’s control, the company achieved the 93.0 per cent First Class mail target.
  • Royal Mail has the highest universal service specification of any major European country.

Royal Mail’s latest Quality of Service report reveals that for the first three quarters, Second Class mail beat its quality target with 98.9 per cent of mail delivered within three working days, against a target of 98.5 per cent.

Over the same period, Royal Mail delivered 92.9 per cent of First Class mail the next working day against a target of 93.0 per cent. Adjusted for exceptional events outside Royal Mail’s control, the company achieved the 93.0 per cent target. The company may ask Ofcom to take this into consideration when it reviews Royal Mail’s year-end report.

The latest quarterly report for 2014-15 covers the period from 29 September 2014 to 30 November 2014. For that period, Second Class mail beat its target with 98.7 per cent. First Class mail was behind target at 91.8 per cent.

 

Postal Discounts

 Royal Mail is the only UK mail delivery company required to publish Quality of Service performance against delivery targets every quarter and has the highest universal service specification of any major European country.

Royal Mail’s Quality of Service is measured by TNS Global, an independent research company.

107 of 118 individual postcode areas met or exceeded their Quality of Service targets over the eight months up to 30 November 2014.

The latest independent report on performance was published today on Royal Mail’s website at

Sue Whalley, Chief Operations Officer, Royal Mail said: “Our postmen and women work exceptionally hard to deliver to these demanding targets, which are some of the highest in Europe. We are more focused than ever on continuously improving and maintaining high standards of service.”

Notes The latest quarterly report for 2014-15 covers the period from 29 September 2014 to 30 November 2014 inclusive for all services.

Royal Mail’s Quality of Service is measured independently by TNS, a company with a long track record in this field.  The methodology used and the results obtained are verified independently of Royal Mail and TNS.  Royal Mail knows of no other measurement of its quality of service that gives results with the geographical coverage and degree of reliability and accuracy in the figures obtained by TNS.  In the third quarter of 2014-2015, TNS measured quality of service by sending more than 128,000 sample letters and parcels to more than 7,300 addresses.

Three of the UK’s 121 postcode areas are exempt from the Ofcom targets due to their remoteness – HS (Hebrides), KW (Kirkwall) and ZE (Lerwick).

Royal Mail has the highest universal service specification of any major European country, compared to Germany, France, Spain and Italy.

For more information on how Data Driven Mail Marketing can transform your marketing campaigns contact Romax, Tel: 020 8293 8550 or email hello@romax.co.uk

February 6, 2015

Sustainable Marketing

Sustainable Marketing – Environmental and ROI considerations – Why direct mail is the smart choice.

 With the modern dependence on email marketing, the value of direct mail has been somewhat overlooked. The email boom and the public’s misunderstanding about the environmental impact of this area of marketing has conspired to leave an awful lot of businesses missing out on the benefits that only a well thought-out, creative direct mail campaign can bring.

The public perception of the industry as wasteful and not environmentally aware is just flat-out wrong and is something that we are working tirelessly to change; we try to offer a fairer reflection of steps being taken to ensure that direct mail has as small an impact on the environment as possible. For example, the mailing industry is constantly searching out ways in which it can reduce its carbon footprint, as all responsible industries and individuals should be, and great strides have been made in recent years in areas such as the types of materials used and improving the accuracy of addresses used to reduce undeliverable items.

 
The Direct Mail Association has also been engaged in an industry-wide initiative to reduce any impact that direct mail has on the environment. The Green 15 enforces 15 baseline business practices across all areas of the direct mail life-cycle that companies must adhere to when producing campaigns in order to improve environmental performance. All of which have combined to make direct mail an environmentally-viable choice when considering your marketing strategy.

While we thoroughly advocate the use of email marketing as part of a fully integrated cross media campaign, given the rise of things like smartphone use, as a stand-alone marketing method is one that is easily dismissed by the recipient. Think about it: we all receive endless emails and only give very short shrift to 90% of them. It is so easy for campaigns to wind up in the junk e-mail folder, never to be seen again and with it goes your hard work. That is never the case when direct mail is integrated correctly.

 There is nothing quite so creative as a direct mail campaign; memorable items that tie in with your brand really do make an impact on the mind of potential customers in a far more meaningful way than just another email. For more information on what a well-crafted direct mail campaign can do for your business, please contact Romax

 

February 5, 2015

Romax Achieve Double Bubble ISO 9001 & ISO 27001 Data Security

Romax Achieve Double Bubble ISO 9001 & ISO 27001 Data Security

Last week Romax received further confirmation that the level of quality and data security associated with the business services and output was still excellent. Having been externally assessed by independent adjudicators, Romax once again exceeded the standards required to retain our ISO credentials.

 

When is it OK to blew your own trumpet? Well – sometimes if you don’t do it then nobody else is going to do it for you!

Clients can be confident once more that when they place a job with Romax, service, data security and quality are assured. Contact Romax on 020 8293 9550 or email hello@romax.co.uk

 

January 29, 2015

Top 500 biggest print companies

Romax Marketing & Distribution  – One of the UK’s Top 500 biggest print companies, according to PrintWeek, after they released their annual publication listing the most successful UK based print companies.

It is a reassuring fact for any client when their supplier is successful, it means that the company they entrust their work too is a leader in their industry, has a clear vision and provides a service that is sustainable, profitable, and with the future very much assured. Romax have successfully achieved high ranking in the top 500 biggest print companies in the UK. Our status in terms of sales achieving position 454 in the top 500, it is important to place this in context – see stats opposite, that there are 10,500 print companies in the UK so that places Romax very much in the top 5% of Print Business in the UK.

TOP 50

Even more pleasing for Romax, was to be recognised for our ‘Growth in Operating Profit’ reaching position 34 in the Top 100 companies so achieving top 1% in this category.

TOP 10

It doesn’t stop there either! As we achieved the TOP SPOT as joint 1st with 6 other companies for our ‘Return on Capital Employed’ at a ratio of 1.00.

Romax has been providing direct mail, data have driven direct marketing and digital print since being established in 1997. Now seen as one of the leading providers of Direct Marketing and 1-2-1 communication in the UK, we are privileged to work with some of the world’s leading businesses and organisations.

Romax Marketing & Distribution provides a wide range of services in Direct Marketing for B2B and B2C, including Direct Mail, Data Management, Printing, Discount Postage, Membership Communication Services, and Consultancy.  Contact us, either by phone +44 (0) 20 8293 8550, or email hello@romax.co.uk

January 27, 2015

Mailmark Discounted UK Post Service

Mailmark Discounted UK Post Service, what does it mean to buyers of Direct Mail and what is it exactly?

For a full insight into Mailmark visit Royal Mail’s website here.

The key to the service is to allow true visibility and tracking of your mail from despatch to delivery, and ultimately for the platform to act as a returns data capture tool as well.

Utilising a 2D barcode that contains the address delivery data  and sortation codes for mailsort discounts.  The mail piece is scanned and tracked through the postal system to provide a ‘fall to earth’ date (or delivery date). Unless you are a mailing house, use a mailing house, or a large producer of mail, then Mailmark is something that as an organisation you will not need to get too hung up over.

Your supplier will make recommendations to you to use Mailmark (if they have completed the accreditation process themselves) you will require a log in to view the tracking portal, but you should be ‘hand-held’ through this process by your mailing house.

Apart from the tracking and open visibility of the mailing that the mail market has been seeking for years, this service allows marketing professionals to visibly see the effects of their campaigns in real time, and to plan effectively around responses, orders, box offices, call centres etc. as a result of the planned mailing.

Further more Royal Mail Retail and Wholesale (the Downstream Access Suppliers) wholesale network can all access Mailmark and have received confirmation that the cost of Mailmark Products will remain the cheapest postal service across all mail products. So there is additional cost incentive to utilise Mailmark for your next mailing.

Setting up Mail Mark is easy through Romax, we follow simple steps and make the process painless for you.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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January 26, 2015

Romax Invest in IT Print Week Business Inspection Feature: A spacious and secure IT set-up

Romax Invest in IT Print Week Business Inspection Feature: A spacious and secure IT set-up

Continued investment at Romax in our IT Structure does not go unnoticed. PrintWeek kindly reporting on our investment under their regular Business Inspection feature.

Big and deserved thanks to Wes Dowding, Operations and Technical Director at Romax, who managed the process and successfully implemented the IT move.

Romax Invest in IT Print Week Business Inspection Feature

For more insight and to read the article please click HERE.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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