February 18, 2020

Data Cleansing: Ensuring Accurate Data for Business Growth

Organisations around the world depend on accurate data to fuel their marketing campaigns. Whether it’s the customer’s contact information or buying history, these allow companies to create targeted campaigns to boost the return of their marketing budget.

A study by the Harvard Business Review in 2017 showed that most companies don’t know how to make the most of their data. Organisations actively use less than half of their structured data, and analysts spend most of their time finding and arranging data.

This is where data management services like Romax come in. Through effective data management, you can make sure that the data you’ve collected provides significant value to your business—more specifically, to your marketing initiatives.

Data Cleansing and Its Importance

Data cleansing is one of the methods used by data management services to make sure that data is accurate and valuable. It is the process of detecting, correcting and removing corrupt or incorrect records from a database.

Your business can achieve several benefits by cleansing data, some of which are:

  • Better Decision Making

Accurate information is important in decision-making processes. Data cleansing helps provide information that supports better business analytics. This helps you make better decisions that will add to the success of your organisation.

  • Enhanced Efficiency

Clean data ensures that you can improve how you attract customers. By having a list of accurate data, you can get higher returns on your direct marketing efforts because you won’t encounter email bounces or returned mail.

  • Improved Productivity

Having a clean database lets your employees make the best use of their work hours. Your staff won’t have to contact customers with outdated information. Data cleansing also reduces the risk of fraud from employees who have access to customer and merchant information.

  • Increased Results and Revenue

Clean data leads to a greater return on investment on marketing and communication campaigns. It helps you deliver a targeted and consistent message to the right audiences, which leads to a higher response rate. Increased responses and engagements help drive revenue and meet business goals.

How Data Cleansing Works

An effective data cleansing process is the key to gaining the benefits of clean and accurate data. Although the method depends on the organisation and on the data management service, data cleansing can be done through these four simple steps:

  1. Data Audit. Examine all databases to identify irregularities and inaccuracies. Look for the root cause of the problem to avoid future inaccuracies.
  2. Use of Multiple Data Cleansing Methods. This involves the removal of typographical errors, the validation and correction of errors and making data more cohesive (such as the change of “street” to “st”).
  3. Data Consolidation. Customer information such as addresses, phone numbers and additional contacts are combined.
  4. Data Deletion. Inaccurate information is deleted from the database.

Information like addresses, phone numbers and companies change frequently, so data cleansing is not a one-time process. By regularly updating your database, you can ensure that the data your organisation is using is consistently accurate.

Data Cleansing Services by Romax

As one of the leading data management specialists in the UK, Romax has earned the trust of many organisations in the country, including Emma Bridgewater, the National Theatre and ZSL Membership. Through our data cleansing services, we help you prevent customer loss and improve target across your campaigns.

Our data cleansing services include: deduplication, mortality register, movers and gone aways, postcode and address format accuracy and salutation creation. Our team conducts a full audit of your database and customises our solutions for the best outcome.

Talk to us and see how we can work together. Fill out our contact form or call +44 (0) 20 8293 8550.

March 27, 2015

How to grow your consumer brand

From Small Acorns – How to grow your consumer brand

In the early days of a start-up business, you are primarily concerned with just staying afloat and getting your idea off the ground. Once that has been achieved, however, thoughts begin to turn to how to grow your consumer brand.

According to Forbes the best way to grow consumer product brands is to take a broader view of your market, don’t limit your market by your own views. How do you, however, find this new market?

Here at Romax Marketing, we have a range of products and services to help you do just that.  Support and advice during your early days working with us, we provide you with a programme of bespoke advice and support based on data analytics designed to aid the development of your business. This can take many forms; it may be advice on how best to communicate your brand message or how you should use your offering to convert prospects into clients.

Whatever it is that you need, you certainly won’t be left feeling alone. Our data driven approach to your marketing needs means that you can squeeze every last drop from your budget because none of it is wasted. The data we provide shows clearly what is working and what isn’t as well as a sector by sector performance, making it easy to hone and refine your marketing approach as you go along. Use our experience.

Over the years we have built up extensive experience of marketing start-ups, which means we have already seen all of the potential pitfalls that are out there to catch you, and we can help you avoid them. Teaming with an experienced partner such as ourselves can help drive an unknown start up brand to considerable brand visibility heights, and quickly. In this digital age direct marketing is often overlooked in favour of social media, but the reality is that a well thought out direct mail campaign can help to connect with potential customers more effectively, particularly if you employ personalisation for each prospect or client.

Everybody loves to see that extra effort when they are being marketed to, and it really does help you to be memorable. We will help guide you through creating the perfect customised data driven marketing campaign that makes your customers feel special and bring in the kind of results that you are looking for. Using the best supplier to help meet those needs is critical.


romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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January 31, 2015

List Management How Ready are You for Your Campaigns?

List management how ready are you for your campaigns?

You may be wondering who some of the people on your database actually are, how they came to be there, whether they have changed their address – or name – have moved, and so on, when did they last purchase or donate, let alone interact with you an organistion. You might be curious whether they actually remember you, know much about you, recall how you came to be bound together.
Whenever your business period of trading is, your data is the most important asset, but unfortunately not the most cared for asset. It’s vital at any time, to be working  with and investing in your data lists, so that you can trust, that they will deliver the live prospects so vital to your success during your busy period. Now is the time to make your data the valuable asset it should be.

This is where our experienced and professional team here at Romax truly come into their own. For almost twenty years now, we have delivered the standard of data that makes a campaign, rather than leaving you with the kind that can simply break one. We know, that inaccurate data can be disastrous to the results.

We are committed to delivering the level of clean and accurate data that you should always demand. We look at key areas, such as ensuring the accuracy of both postcodes and address formats, considering movers and gone-aways, and of course, mortality registers. The Romax team uses our wide experience with data mining, manipulation and aggregation techniques to build and deliver clean and accurate data, which is reliable and ready-to-use; thanks in no small part to our unique 22-point check on all data that we receive.

Our aim is to help you gain the maximum return on investment during your key business season – and year round. This is done through the development of strategic direct marketing plans across all the media channels you choose to use, to support your carefully-crafted creative activities.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

Contact Us