January 15, 2016

Publicus is here!

Romax has been at the forefront of marketing communications since its inception in 1997. During this time, our sector has seen a number of disrupters from the evolution of digital print and the advent of social media.

The global spread of smartphones has prompted a rapid evolution in how people read and consume content and raised further their expectations of ease of use and service. Few publishing or marketing channels remain untouched by this digital tsunami.

By the end of 2015, 2.5 billion people worldwide will own a smartphone, and in an average day will check it 150 times and spend 82 minutes gazing at a tiny screen.

The easy availability of information in a few thumb swipes encourages a degree of laziness among readers. So publishers and marketers must make their mobile content browsable and snackable.  A miniaturised version of a website won’t cut it on a 5” screen: you need to develop a dedicated smartphone app and web edition that delivers the good stuff simply and with built-in multi-media such as video……

Video grabs attention away from pure text – on websites, digital publications, marketing collateral and apps – especially for the under 35s. So all publishers and marketers have to learn how to create enticing video or at the very least audio, within their online collateral.

The digital space is particularly good at one thing and which is a big advantage of direct mail – analytics. Data is the new oil, something I have alluded to in a previous post, so to be able to track in infinite detail potential customer habits either through an app or a web edition of your collateral can provide insights into behaviour, track your best performing offers or most interesting services.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself” – Peter Drucker

Publicus blog

This is why we are proud to unveil, publicus, our brand new digital publishing platform built with the modern publisher and marketer in mind. Publicus allows us to take an ordinary pdf file and create a beautiful, fluid web edition and simultaneously convert to HTML5 and display in apps within the online stores of Apple, Google and Amazon. All managed by the Romax team here in London.

This all comes with the ability to display multimedia content, can be subscription based and fully trackable using our in-built dashboard. For some clients, the ability to “sell” space to third party advertisers, with banner adverts on both the web and app editions, could also enable the campaign to become self-funding.

We are super excited that this is now available to our clients so please get in contact to see how we can get you moving in the digital space.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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January 4, 2016

2015 – A year in summary

Happy New year – Welcome to 2016!

2015 was a year of extraordinary events. Here’s our summary of 2015 in a nutshell:

Movies:

Star Wars – The Force Awakens took top spot in our opinion and at the box office! Critics at the Telegraph thought differently:

The British Royals

We have witnessed the birth of Princess Charlotte. Queen Elizabeth II became Britain’s longest-reigning monarch. At 17:30 BST on 9 September 2015 she had reigned for 23,226 days, 16 hours and approximately 30 minutes – surpassing the reign of her great-great-grandmother Queen Victoria.

Sport

Rugby World Cup, FIFA corruption, drugs in Athletics, what was your favourite or most disappointing bit?

Sporting year in Images 2015: HERE

Here’s your sporting calendar for 2016

Politics

We have seen the tragic terrorism taken place in France, and countries all over the world, Tories won the general election again and Ireland legalized same-sex marriage in a historic vote.

As a week is a long time in politics – see how good your memory is: Take this political quiz 2015, courtesy of the Independent.

Music

The top 10 best-selling singles in 2015: for the full list see Official top 40 best selling singles 2015

1 UPTOWN FUNK MARK RONSON FT BRUNO MARS
2 CHEERLEADER (FELIX JAEHN REMIX) OMI
3 TAKE ME TO CHURCH HOZIER
4 LOVE ME LIKE YOU DO ELLIE GOULDING
5 SEE YOU AGAIN WIZ KHALIFA FT CHARLIE PUTH
6 HELLO ADELE
7 LEAN ON MAJOR LAZER FT MO & DJ SNAKE
8 HOLD BACK THE RIVER JAMES BAY
9 WHAT DO YOU MEAN JUSTIN BIEBER
10 SORRY JUSTIN BIEBER

If you want to see who topped the charts and when use this Official Music Charts link.

2015 was also an exciting year for Romax:-

  • We were the first mailing house to successfully produce a live trial the digital indicia stamp mailing.
  • Romax were one of the few mailing houses to implement Mailmark postage.
  • Our new website went live.

The year in pictures according to the BBC – 2015 in pictures

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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July 30, 2015

Rugby World Cup 2015 – Marketing to a Mass Market

Rugby World Cup 2015 – Marketing to a Mass Market

Rugby World Cup 2015

With the Rugby world cup just over 2 months away with England playing Fiji in the opening game at Twickenham on 18th September, you may be considering  a marketing campaign associated with the event or trying to reach more affluent followers of Rugby. If so time is running out to ensure that campaign, data and specification is booked ready to go out during the peak times surrounding the start of the tournament, around key England (or home nations) games or the world cup final or any after tournament glow. Should England progress through the tournament, which is likely (we hope) as host nation, then expect a fervour of good will to surround the tournament.

Aligning your brand and communications around this event can help keep your business front of mind. Alignment to sporting events is very relevant for some business sector such as sportswear, men’s wear and retailers however regardless of your business size or sector, a positive brand alignment can help, provided it is relevant of course.

Using direct mail  as part of a wider promotional campaign can help brands personalise experiences. For example, some of the leading retailers are producing print only vouchers that can be redeemed in store or online. This gives retailers a directly attributable way of measuring their return on investment from campaigns that use print as well as online marketing, an ever increasing trend particularly in the retail sector.

While social media and the web will be going ballistic with World Cup related messages, without a clear plan, your marketing messages are likely to be lost in the noise. Direct mail, particular as part of a cross media or OMNI channel communication plan, has plenty of unique benefits primarily by putting a message directly into the hands of consumers – something that a web only approach can’t compete with.

If you want to ensure that you make the most of your marketing around the Rugby world cup in England this year. You simply cannot afford to wait.

To browse the home nations Rugby sites as the excitement builds, click on the relevant flag below:

ST Georges flag Ireland Scotland wales

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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April 13, 2015

You Little Devil – Direct Mail

Are you a little devil or a sharing Angel?

Great success and a fantastic response was seen from our latest customer cross media communication this last week with the sharing of 6 naughty little treats sent out via direct mail to our clients; both thanking them for being great clients and to demonstrate how a truly personalised mailer builds online feedback and increases brand interaction.

Messages were directed to the recipients based on their gender, with female recipients receiving a message more attuned to their gender and vice versa for male recipients.

Femaleback  male

To share or not? There were more reported Angels, unsurprisingly, but the online activity, increase in client communication and retention of information from clients showed how successful this can be.

Bunnies 5Bunny pack

Creating a QR code to drive the recipient to a Romax web landing page that showed them what was inside the received pack prior to them opening it, allowed them the opportunity to ‘decide’ whether to open the pack in the office (and risk sharing the goodies) or sneaking it home in their bag to consume alone!

Tweeting #romaxbunnynotshared or#romaxbunnyshared provided an online running tally of recipients for a bit of fun and further interaction.

Direct Marketing needs to engage clients and get them thinking positively about you and further engaging with you as a result. Fundamentally we practice what we preach, mainly demonstrating how personalised direct marketing whether electronic, printed or as part of a cross media campaign does greatly enhance retention and brand recognition. A good message and a little thank you goes a long way.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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March 20, 2015

Remove the Barriers to Communication

Remove the Barriers to Communication – Let customers interact with their mail.

Direct mail can be a highly effective tool in advertising: it allows you to connect with both your existing and potential customers in a personalised, meaningful way. However, one perceived disadvantage of this form of advertising is that it can’t be used to generate measurable results. But is this really the case? Thanks to QR codes, the answer is a resounding ‘no’! By incorporating QR codes into their promotional materials, businesses can encourage viewers onto the web, thus capturing statistics such as web-page traffic and on-page user activity.

Bridging the gap between the offline and online worlds in order obtain measurable data is impressive, but it’s not the only thing QR codes can be used for. Direct mail is already a powerful tool for getting readers to sign up to a service or website or even to place an order. QR codes make it much easier for them to do so: rather than having to find the company’s website based on their promotional material, a prospective customer can simply scan a QR code and be taken straight to the sign up page or orders page. The immediate convenience of QR software can drastically increase the uptake of products or services when used in conjunction with effective advertising.

Nor is direct mail the only form of advertisement to benefit from these codes: they can be used in conjunction with any form of physical advertising to direct viewers onto the web. One shopping mall in Singapore – the VivoCity mall – hired mascots dressed as shopping bags with QR codes emblazoned on the front to run around their mall. When curious shoppers snapped the QR codes, they were taken to a promotional web page where they had the chance to win real-world prizes, thus netting the business valuable data and creating a fun promotional activity for customers.

Every day, businesses come up with new ways to make use of QR codes. By combining them with the power of direct mail advertising, your business can get ahead of the curve and take advantage of this exciting new trend as its taking off!

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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February 6, 2015

Sustainable Marketing

Sustainable Marketing – Environmental and ROI considerations – Why direct mail is the smart choice.

 With the modern dependence on email marketing, the value of direct mail has been somewhat overlooked. The email boom and the public’s misunderstanding about the environmental impact of this area of marketing has conspired to leave an awful lot of businesses missing out on the benefits that only a well thought-out, creative direct mail campaign can bring.

The public perception of the industry as wasteful and not environmentally aware is just flat-out wrong and is something that we are working tirelessly to change; we try to offer a fairer reflection of steps being taken to ensure that direct mail has as small an impact on the environment as possible. For example, the mailing industry is constantly searching out ways in which it can reduce its carbon footprint, as all responsible industries and individuals should be, and great strides have been made in recent years in areas such as the types of materials used and improving the accuracy of addresses used to reduce undeliverable items.

 
The Direct Mail Association has also been engaged in an industry-wide initiative to reduce any impact that direct mail has on the environment. The Green 15 enforces 15 baseline business practices across all areas of the direct mail life-cycle that companies must adhere to when producing campaigns in order to improve environmental performance. All of which have combined to make direct mail an environmentally-viable choice when considering your marketing strategy.

While we thoroughly advocate the use of email marketing as part of a fully integrated cross media campaign, given the rise of things like smartphone use, as a stand-alone marketing method is one that is easily dismissed by the recipient. Think about it: we all receive endless emails and only give very short shrift to 90% of them. It is so easy for campaigns to wind up in the junk e-mail folder, never to be seen again and with it goes your hard work. That is never the case when direct mail is integrated correctly.

 There is nothing quite so creative as a direct mail campaign; memorable items that tie in with your brand really do make an impact on the mind of potential customers in a far more meaningful way than just another email. For more information on what a well-crafted direct mail campaign can do for your business, please contact Romax

 

January 26, 2015

Romax Invest in IT Print Week Business Inspection Feature: A spacious and secure IT set-up

Romax Invest in IT Print Week Business Inspection Feature: A spacious and secure IT set-up

Continued investment at Romax in our IT Structure does not go unnoticed. PrintWeek kindly reporting on our investment under their regular Business Inspection feature.

Big and deserved thanks to Wes Dowding, Operations and Technical Director at Romax, who managed the process and successfully implemented the IT move.

Romax Invest in IT Print Week Business Inspection Feature

For more insight and to read the article please click HERE.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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October 29, 2014

Multi-Channel Marketing

Multi Channel Marketing

 

Romax brings multi-channel marketing in house

In addition to offering data services and printed direct mail marketing, Romax will now be able to provide seamless integrated SMS and email campaigns thanks to a new content management system from Italian developer MagNews.

Instead of sub-contracting out the email and SMS parts of multi-channel campaigns to other companies, Romax can now provide an entire multi-channel campaign using a single system. This makes it easier to achieve synergy between the different components of the campaign.

Romax’s managing director, Robin Sumner, said, “It enhances our cross-platform communications, as clients want to do e-shots as well as DM and have one point of contact for both to track them and keep a good reporting structure in place. One data source one manager of the campaign.”

“We’re great advocates of printed DM, but we know that when combined with electronic direct mail then its impact is greater than the sum of parts.”

Commenting on the investment, Managing Director, Robin Sumner said, “the fact that we are investing  both in our employees and improved technology further boosts the morale of all stakeholders, as they feel part of forward looking and developing company investing in the future. More automated systems also make working practices easier and ensure we create high-quality jobs, faster.”

Romax has not increased the number of people it employs in order to supply the additional services. Instead, it will rely on upskilling existing staff and relying on the already strong skill base that exists within the company.

July 16, 2014

New Email Marketing Platform at Romax

Romax are pleased to announce from July, the launch of a new online marketing platform that enables customers to create and track email and SMS marketing communications.

This new platform guarantees a high performance, through a wide range of traditional and advanced features – such as WYSIWYG editor and unique landing pages, this high degree of efficiency enables marketers to reach their goals through the management of creative design through to blacklists and a dedicated IP options.

Whoever your Target Audience a Cross Media Approach Pays Off.

Younger Audiences Respond to email well. Add a Physical Printed Mailer to an audience and watch the increased response.

Roll out has already begun with several Romax Clients helping them integrate their marketing communication channels.

For more information call Client Services on 020 8293 8550 or email hello@romax.co.uk

 

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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