January 4, 2016

2015 – A year in summary

Happy New year – Welcome to 2016!

2015 was a year of extraordinary events. Here’s our summary of 2015 in a nutshell:

Movies:

Star Wars – The Force Awakens took top spot in our opinion and at the box office! Critics at the Telegraph thought differently:

The British Royals

We have witnessed the birth of Princess Charlotte. Queen Elizabeth II became Britain’s longest-reigning monarch. At 17:30 BST on 9 September 2015 she had reigned for 23,226 days, 16 hours and approximately 30 minutes – surpassing the reign of her great-great-grandmother Queen Victoria.

Sport

Rugby World Cup, FIFA corruption, drugs in Athletics, what was your favourite or most disappointing bit?

Sporting year in Images 2015: HERE

Here’s your sporting calendar for 2016

Politics

We have seen the tragic terrorism taken place in France, and countries all over the world, Tories won the general election again and Ireland legalized same-sex marriage in a historic vote.

As a week is a long time in politics – see how good your memory is: Take this political quiz 2015, courtesy of the Independent.

Music

The top 10 best-selling singles in 2015: for the full list see Official top 40 best selling singles 2015

1 UPTOWN FUNK MARK RONSON FT BRUNO MARS
2 CHEERLEADER (FELIX JAEHN REMIX) OMI
3 TAKE ME TO CHURCH HOZIER
4 LOVE ME LIKE YOU DO ELLIE GOULDING
5 SEE YOU AGAIN WIZ KHALIFA FT CHARLIE PUTH
6 HELLO ADELE
7 LEAN ON MAJOR LAZER FT MO & DJ SNAKE
8 HOLD BACK THE RIVER JAMES BAY
9 WHAT DO YOU MEAN JUSTIN BIEBER
10 SORRY JUSTIN BIEBER

If you want to see who topped the charts and when use this Official Music Charts link.

2015 was also an exciting year for Romax:-

  • We were the first mailing house to successfully produce a live trial the digital indicia stamp mailing.
  • Romax were one of the few mailing houses to implement Mailmark postage.
  • Our new website went live.

The year in pictures according to the BBC – 2015 in pictures

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

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February 3, 2015

Mailmen – Direct Mail Report Endorsed by Marketing Leaders

 

Mailmen: Marketing Leaders Endorse Royal Mail MarketReach Direct Mail Report

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Robert Senior Comments on the effectiveness in the use of Direct Mail in a marketing campaign

Mailmen: Marketing Leaders Endorse Royal Mail’s MarketReach Campaign endorsed by five influential industry leaders: Robert Senior, Worldwide CEO, Saatchi & Saatchi Fallon Group; Karen Blackett OBE, CEO MediaCom; Nik Roope, Founder, Poke; Elspeth Lynn, Executive Creative Director, M&C Saatchi and David Robinson, Sales and Marketing Director, The Sun.

No marketing professional will ‘put everything on red’ when it comes to planning a successful marketing campaign, but there has been a reawakening of late in the realisation that the value return made from social media and email campaigns without the combined use of a more tangible and emotive marketing touch point such as printed direct mail, does not create the returns required.

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At Romax we are huge advocates of the correct use of data driven marketing to ensure that the message of  your campaigns reach the target audience via their preferred media, but also as importantly allows them to respond by the method of their choice. Increasingly this is by a hand held device, tablet, phone or web device. The marketing stimulant to drive activity on your site is what needs thought – a true multi-media cross media  data driven campaign.

Salvation Army Case Study: There is a great case study in the report from a Charitable perspective. It is important to remember that direct mail is the strongest stimulant for the charity sector, but if your non-charity sector marketing campaign is planned as well you will achieve good results too. The graph speaks for itself.

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We thought this was a little extreme, but let’s remember this is a marketing report endorsed by ‘The Sun’ so you would expect an evocative headline. As we believe that direct mail is the epitome of communication with clients we can categorically state that no animals were (or will be) eaten as a result of this report!

Part of the report around the impact of direct mail was around the retained value in the household. Big Brother style cameras were installed to ascertain where and how direct mail was interacted with and acted upon. The opposite plan demonstrates the ‘warm’ and ‘hot’ spots of interaction. Unsurprisingly (some may say surprisingly) 1% of people do actually take their mail to the toilet to open it! Top spots being of course the Living Room and Kitchen. More importantly however this shows that once the mail piece has reached destination, it stays in around the household as a tangible interactive marketing piece for so much longer than a electronic communication which we feel are best used as reminders to jolt a response as part of a campaign.

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All reports need a comparison chart and we chose this one to discuss here (there are lots more in the report so if you like a good graph or two, you won’t be deprived!) The open rates for ALL of these mail pieces are all much higher than any email campaign would dream of achieving, (where an open rate of 15% plus is seen as a result!) Interaction again is considerably higher than email alone, where a click through interaction rate of single figures is good. So to download the report to read it for yourself now that we have provided an overview click HERE

OK So there was one more….Again we are very clear that email on its own is the poor relation when it comes to achieving results, we also strongly believe that email should definitely be used in a planned and positive way in conjunction WITH direct mail. Key to this is understanding your data, if you know how your clients currently interact with your organisation, then you can, with confidence, communicate with them using their preferred method enforced through other channels.

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Romax is a full service, data driven direct marketing company; data, digital print, 1-2-1 marketing, mail and email marketing, originally starting as a London Mailing House, and expanding to provide UK and overseas direct marketing services. To contact us, email: hello@romax.co.uk or call +44 (0)20 8293 8550

 

January 30, 2015

How multi-channel marketing is driving sales growth

How multi-channel marketing is driving sales growth

Increasing numbers of advertisers are using a multi-channel marketing approach to drive customers in store and online. This type of multi-pronged approach involves marketing through multiple channels, for example, through SMS, loyalty cards (for data collection), direct mail, and email.

With this integration of traditional and modern media, and outbound and inbound methodology, increased sales success is being found. A greater percentage of retailers are increasing their spending on traditional direct mail and print solutions, to personalise messaging to their potential customers. So using the data that retailers have collected using their own computer system, they can use traditional direct mail to send out focused and personalised offers or advertisements.For instance, if a healthcare retailer has a loyalty card system and this shows them that one of their customers frequently buys baby food, they could send them a voucher for other baby products. When the customer receives this, they will be happy for the offer, rather than being annoyed by poorly targeted mail.

With specific voucher codes printed on advertisements, there is now much greater traceability when it comes to direct mail or printed campaigns. This means you will be able to clearly see your ROI and make ch anges to your campaign as necessary, giving you an improved response time to the changing market and improving your ROI.

At Romax, we provide comprehensive marketing services through all channels. We handle every aspect of your marketing campaigns, from data and design through to printing and delivery; our detailed approach is done in-house so your marketing is both effective and reasonably priced. As well as providing data services and printed direct mail marketing, Romax now offer seamlessly integrated SMS and email campaigns. So instead of subcontracting out all the different parts of your campaign to different companies, Romax provides the entire multi-channel marketing campaign using a single system. This makes it easier for you to achieve synergy between all parts of your campaign.

romax_logo_tag_blueRomax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage and Membership Communication Services and Consultancy. Contact us: hello@romax.co.uk +44 (0) 20 8293 8550

Contact Us

July 1, 2014

Romax – 18 Today

Pizza

 

Romax was founded in 1997 by Robin Sumner as a personalised Communication company specialising in 1-2-1 direct mail and data driven communication. Now entering our 18th year of trading today, we count the Southbank Centre, Towry Financial Services, National Theatre and the Economist Group to name just a few amongst its prestigious clients.

So as we can now vote and have officially come of age, what better way to celebrate?

With pizza, of course!

And despite now being old enough No Beer until later – still working!!

The team gathered to celebrate this milestone to eat and reminisce on the past achievements whilst looking forward to a great future.

Happy Birthday Romax!

romax.co.uk

tel: 020 8293 8550