Personalised Marketing

direct marketing solutions

On & Offline personalised marketing

The benefits of talking directly to an individual within your target market is well documented. Direct mail by its definition means that the item is addressed and sent to an individual, but are you taking full advantage of the brand interaction and activity between that individual and you, or are you merely sending out a stock marketing piece to each and everyone on your database?

Both On and Offline marketing that is driven by data, should utilise the information to target the audience with the correct message, BUT also to aid in completing the circle by making communication response, as a direct result of the campaign, simple.

Pre-population of forms or a website landing page that is unique to the respondent – a Personalised URL (or web address) not only demonstrates to your client that you are focussed on their needs, but also it makes their experience of interacting with your brand more unique, easier and therefore more likely to engage further and spend more.

Producing and managing personalised marketing both on and off line is a specialism of Romax. Talk to us about how to improve your client interaction.

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In partnership with Verve Communications, Romax carried out all the design, print, postage and fulfilment for a recognition package for the Mayor’s Team London Ambassadors programme.

This 8,000 strong army of volunteers supported the visitor welcome and experience during the London 2012 Olympic and Paralympic Games and we were responsible for ensuring that each Ambassador received a package to say thank you for their contribution during the Olympic Games.

Thank you Romax!

Mayor’s Team London Ambassadors

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