Never underestimate the power that a newsletter has to influence brand building and produce upsell and increased engagement with your clients. Newsletters are not seen as being sold to. ‘selling’ to a converted audience can be perceived as cheapening the relationship.
Newsletters particularly printed newsletters containing useful information, articles, advice and opinion, are more likely to be read and retained whilst subliminally reaffirming your brand with the reader and if written correctly, with appropriate calls to action or help, will produce client engagement and lead to further sales, or recommendations as a result.
Newsletters can take various guises, they do not have to be magazine style, they can take any form as long as the content is appropriate and engaging.
Value add – the receipt of a newsletter provides the recipient with the feeling of having received something for nothing or in the case of subscription newsletters the value expected from membership.
If you want to learn more about how to contact with your audience through newsletters call us.