Most purchasing decisions are made using a well-recognised brand. This does not necessarily mean that that brand has to be a national or internationally renowned brand as the audience can still receive information from your organisation across many mediums directed to them using Cross Media Marketing.
In fact even testing what will be a national campaign ultimately is often best done regionally to ensure that regional media as well as online and direct communication media work in unison before rolling out nationally.
Planning your B2C Cross Media Marketing campaign will take slightly longer as you have to ensure that all your media channels are aligned and that the message, route to feedback and campaign strategy and timing are clear and work in all media.
The improved result however, will more than compensate for the small additional time in planning, most of which would be handled by Romax anyway.
To jump on board the Cross Media Marketing revolution speak with us.