Direct Email Marketing Solutions UK

direct marketing solutions

Email Marketing

‘Spam’ is something that comes in a can or is the product of a poorly devised marketing strategy; both are tasteless and cheap. Relevant email communication should be timely, and pertinent to the receiver often as part of a broader focussed marketing approach. Not seen as a cheap method of marketing communication foolishly attempting to hammer home a message that becomes (if used too frequently) as annoying email ‘static’ creating a negative impact on the receiver’s engagement with your brand.

The design and management of email marketing should be carefully thought through to enhance a campaign, not to be a standalone campaign UNLESS it is used for confirmation or administrative element of a contact strategy. Emails to cold recipients – sends shivers down the spine as this communication is not a good way of making first contact with a potential client. Consumers in the main, just don’t respond to cold emails as they are far too suspicious of the sender and origin, these should be used as follow ups communications following a more tangible and brand building exercise.

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You will receive 1 or 2 emails a month about Industry News, Regulations, Insight and Exciting Developments.

You will receive 1 printed newsletter every 3 months containing useful articles about marketing and communication.

Occasionally call you for a chat about interesting stuff like data-driven communications, Marketing, GDPR and Compliance in Communications and Print.

How will Romax use your data

As an Evangelist of Best Data Practice and holder of ISO27001 Data Security and Management, we like make it clear how we will use your data to give you an informed choice around future communications. For full details on how we look after, respect and seek permissions to use your data click here.

Southbank Centre, the largest single-run arts centre in the world, has used Romax for its membership print and distribution for over 13 years. Romax’s professionalism and flexibility is unmatched in the industry. I would not hesitate to recommend Romax.

Southbank Centre