Dependent upon the success of your marketing campaign, you should conservatively expect from a well prepared targeted and pre-tested cross media campaign, receive purchase orders between 4% to 6% of the contacted data and additional enquiries that upon further contact will also convert to sales.
So for every 10,000 contacted individuals you could receive up to 600 orders. Marketing does not stop at the order stage, the reflection on the brand continues through the purchasing process, the accuracy and quality of the order, the timeliness, presentation and standard of the delivery or presentation to the purchasing client. All this matters, so having a process in place that quickly receives and processes your orders, improves the brand image and increases the likelihood of repeat business and onward peer recommendation.
Assisting with direct marketing response management for our clients is an automatic continuation of the process in hand, we can manage online response, physical returns and postal orders. The data we have used to initially contact the consumers of your brand needs enhancing, with the data regarding purchase, root to purchase, be it web, retail outlet, phone order etc, rather than being kept separate. Appending data to current data only looks to improve future campaign success.