One of the most consistent and successful mediums direct mail to retail consumers, the sending of a targeted tangible message addressed to one person.
One Letter Box
One thing is certain that a person may have two or three emails, a Facebook or other social media account, may read multiple newspaper or magazines, or watch (or not if they record and fast forward) multiple TV channels on multiple devices, may listen to commercial radio or not. But if you send a letter to their address they will receive it.
Multichannel marketing requires the use of ‘above the line’ marketing in very large consumer marketing, but niche and specialist businesses selling to consumers need to get their message across in a trusted and impactful way that will be remembered.