B2B Direct Mail

Do you have some high value contacts in your company accounts list but are struggling to convert them into business? The solution for this could be B2B direct mail marketing. B2B direct mail is one of the best ways to achieve high conversion rates and make your customers feel special. By using B2B direct mail, you can quickly generate positive and long-lasting relations with your clients and increase ROI drastically. Furthermore, according to the Royal Mail Market research, “Campaigns that included mail were 40% more likely to deliver top-ranking acquisition levels than campaigns without mail” so the statistics speak for themselves. 

Imagine the scenario where you aim to send direct mail to your target audience. They are receiving emails left right and centre and range from antispam to clutter removal software; not to mention their standard day-to-day emails in order to communicate across the business effectively. One thing that is bound to make a significant and memorable impression on them is if they are handed a form of physical direct mail. What happens to that direct mail depends on whether you have successfully targeted the customer and whether careful pre-campaign research and planning has been conducted sufficiently. What is certain, however, is that if the message is not opened, read and responded to, then it was either not targeted correctly, not designed correctly or the content was not written well enough. You need to hit your audience straight away with B2B direct mail or risk losing them entirely.