B2C Direct Mail That Works
“Romax was a pleasure to work with. They're incredibly responsive and flexible, and the process was so smooth.”
Flo Carr, Marketing & CRM Manager - English National Opera
Design | Print | Fulfilment
Tailored to you
Across all channels
Secure & compliant data
One of the most consistent and successful mediums to achieve high conversion rates is B2C direct mail. B2C direct mail is the sending of a tangible message addressed to one person or customer. When direct mail is designed to be personalised, valuable, unique, and relevant to a customer, it can become a major contributor to the success of your business. Research has shown that 42% of people who receive direct mail will open it as, psychologically, people are curious to see what the mail contains and there is a small level of anticipation in opening up an unexpected parcel.
Here at Romax, our B2C direct mail services and solutions are bound to improve the success of your marketing activities of your business. It is often said that specialist businesses selling to consumers need to get their message across in an impactful way that will be remembered, so by using our trusted B2C mail services, you are sure to achieve this goal.
What is B2C Direct Mail?
B2C – Business-to-Consumer is targeted promotional advertisement by a business to a consumer. It is used to increase the purchase of goods or services through a planned marketing drive using the postal system. The B2C direct mail approach usually takes place over a fixed duration of time.
Is B2C the same as Direct to Consumer?
The term B2C stands for Business-to-Consumer and refers to the process of goods or services sold by a business to end customers. DTC (or D2C) stands for Direct-to-Consumer. In other words, it means that orders are built, marketed, sold and shipped directly to the end customer.