B2B Direct Mail That Works
“Romax was a pleasure to work with. They're incredibly responsive and flexible, and the process was so smooth.”
Flo Carr, Marketing & CRM Manager - English National Opera
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Here at Romax, our Business-to-business direct mail marketing services and advice is second to none. Although Business-to-business direct mail marketing generally requires a multi-layer contact approach and a minimum of 4-6 touch points, the returns on this longer sales cycle will result in a higher value return for your business. Finally, it is worth mentioning that successful business-to-business direct mail depends on what you are selling, but impactful direct mail that is punchy and informative will create talking points in the office and give you the best chance of landing high value customers. Get in touch with Romax today.
How effective is B2B direct mail?
B2B direct mail is one of the best ways to get high-conversion rates. By using B2B direct mail, you can quickly initiate positive and long-lasting relations with targeted clients which increase ROI.
Campaigns including B2B direct mail are 27% more likely to deliver top-ranking sales performance compared to campaigns without B2B direct mail. Additionally, 40% are more likely to deliver top-ranking acquisition levels, as opposed to campaigns without B2B direct mail. Manypeople maintain that receiving mail makes them feel more valued.
What makes a good B2B direct mail campaign?
Your targeted customer must be at the heart of your B2B direct mail campaign. Examine all the data and practices of your custom audience and what is relevant to them. Make your message personalised, unique and shareable to attain high value customers.
You need to engage your audience straight away with B2B direct mail for maximum return on investment.
Speak to our experts today to discuss
your requirements.