Variable data printing services

Impactful and Direct to Recipient

Variable Data Printing

It is now unforgivable given the available technology, for any marketing or print sent out to your customer, member or patron that is not properly personalised to the recipient based and driven from the data.

Not investing the time to show your client that you know them, respect their marketing choices and provide them with offers and information that is relevant to them not only drives them away to your competitor, but leads them to tell their friends and family too.

Sending any marketing to a poorly targeted database with the wrong offer will do more damage than good. Second rate generic marketing sending the same message to everyone on your database tells your clients that you are not a forward thinking organisation at the forefront of your industry.

The word data covers such a vast cornucopia of meaning, but from a marketing perspective, it means: taking the full range of knowledge parameters about your clients, be it their spend, length of custom, average spend, location of spend, use of previous offers, type of purchase, frequency of purchase etc. and designing a marketing plan that recognises the individual or group of individuals as a subset of your data and using a combination of varied text, image, style and method (channel) of communication to convey your message to give it the optimum chance of gaining a reaction.

Variable data printing is used in all mailing print in one way or another as each address is different, but don’t limit it there. Whether a transactional mailing, a promotional mailing, or a mixture of both, variable digital printing must be used to your best advantage.

Talk to us to find out how you can benefit from variable data printing…






Romax Marketing & Distribution, a Greenwich-London based company, is leading the printing industry with the latest technology and process since 1997.

Romax provides a wide range of services in Direct Marketing for B2B and B2C, including Consultancy, Direct Mail, Data Management, Printing, Discount Postages, Membership ServicesVariable data printing, contact us for your client focused proposal.

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You will receive 1 or 2 emails a month about Industry News, Regulations, Insight and Exciting Developments.

You will receive 1 printed newsletter every 3 months containing useful articles about marketing and communication.

Occasionally call you for a chat about interesting stuff like data-driven communications, Marketing, GDPR and Compliance in Communications and Print.

How will Romax use your data

As an Evangelist of Best Data Practice and holder of ISO27001 Data Security and Management, we like make it clear how we will use your data to give you an informed choice around future communications. For full details on how we look after, respect and seek permissions to use your data click here.

The Society of Operations Engineers (SOE) depend heavily on the success of our member mailings to generate the income to ensure the continued advancement of Operations Engineering for the benefit of everyone through education, training, study and research.

For many years, Romax have provided insight, proactivity and the highest level of professionalism to meet our exacting standards. They are a great partner to work with.


Society of Operations Engineers