All print is interactive by its very nature literally having the ability to hit all of the 5 human senses:
- Sight – Obviously
- Touch – it is a tangible object to be handled and felt. The more interesting the finish the more it will be handled.
- Sound – you can hear it, tap it, flick it, tear it.
- Taste – Although less likely you can have printed edible paper!
- Smell – Scratch and Sniff, Print can be impregnated with scent that upon touch releases scent, paper too has a smell to it.
There are other interactive benefits to print as well as the obvious ones listed above.
- 3D Print
- Virtual Reality Print
- Scan-able Print
Your printed marketing piece can have easily read barcodes, QR codes voucher codes, virtual reality print that lets your target audience link to online channels from the printed piece.