Data Profiling

Know your Market - Target More Accurately - Improve your Return

Data Profiling

The following consumer data enhancement variables are available to append:

  • Gender
  • Age bands (modelled)
  • Marital status – person level demographic variable that identifies the marital status of each individual living at an address
  • Length of residency – identifies the length of time that an individual has been at the same address
  • Directorship information – identifies individuals at an address who are company directors
  • Financial Strategy Segments – a person and household level segmentation developed to help financial services companies target their financial products and services
  • Personal income model – providing an individual’s likely income
  • Financial Stress – identifies an individual’s potential to become financially over stretched and struggle with further payments
  • Property council taxation – a segmentation tool based upon actual council tax bands for each residential property in England, Wales and Scotland, providing an indication of individual wealth and financial status
  • Household Tenure
  • MOSAIC for UK, Scotland and Northern Ireland – classification tool describing socio-economic and socio- cultural behaviours for all individuals in the UK
  • Household Income model – providing the likely household income for an address
  • Family Lifestage – a household level demographic that shows the combined stage of life and family status, including children.

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Emma Bridgewater depend heavily on the success of our catalogue mailings. As a high value retail brand, client perception and timely marketing management are key. Romax have consistently provided the highest levels of service over the many years that we have worked with them.

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