DATA ENHANCEMENT

Improve the accuracy and value of your data

Data Enhancement

What is Data Enhancement?

Data enhancement is the process of appending or overlaying external consumer marketing information to your existing customer or prospect files. Unlike purchasing a list, data enhancement adds valuable demographic, socio-economic and lifestyle data to the consumer or prospect files.

Why should you consider it?

Additional data fields can help you segment the target market more effectively, either letting you target more effectively, or to monitor more closely where results are coming from.

Our consumer data enhancements provide a single, definitive and consistent view of the UK adult population, containing a broad and accurate range of demographic, socioeconomic and behavioural characteristics on each adult and household in the UK.

Where do we obtain the data from?

Comprising of circa 49m individuals, it is a combination of the Edited Electoral Roll, including updates from the monthly rolling register, credit reference agency proprietary data assets, partnerships with other data owners and other compliant data sources.

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The Society of Operations Engineers (SOE) depend heavily on the success of our member mailings to generate the income to ensure the continued advancement of Operations Engineering for the benefit of everyone through education, training, study and research.

For many years, Romax have provided insight, proactivity and the highest level of professionalism to meet our exacting standards. They are a great partner to work with.

 

Society of Operations Engineers

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