What is Data Enhancement?
Data enhancement is the process of appending or overlaying external consumer marketing information to your existing customer or prospect files. Unlike purchasing a list, data enhancement adds valuable demographic, socio-economic and lifestyle data to the consumer or prospect files.
Why should you consider it?
Additional data fields can help you segment the target market more effectively, either letting you target more effectively, or to monitor more closely where results are coming from.
Our consumer enhancements provide a single, definitive and consistent view of the UK adult population, containing a broad and accurate range of demographic, socioeconomic and behavioural characteristics on each adult and household in the UK.
Where do we obtain the data from?
Comprising of circa 49m individuals, it is a combination of the Edited Electoral Roll, including updates from the monthly rolling register, credit reference agency proprietary data assets, partnerships with other data owners and other compliant data sources.