B2C Database Management

direct marketing solutions

B2C Database Management

Poor data kills marketing effectiveness – according to the Office of National Statistics (ONS), over 500,000 people pass away every year and 4 million move house.

Customer data deteriorates rapidly, in fact, if you fail to maintain it, you will find that much of it is useless within three years.

The fourth data protection principle requires personal data to be accurate, so keeping your customer information accurate and up to date is vital. Failure to do so could result in costly and possibly embarrassing mistakes and potential fines.

You could be throwing money down the drain by attempting to reach people whose details have changed, heaven forbid, you could even be trying to contact someone on the deceased list.

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At Martin Randall Travel, we like to use suppliers with similar values to our own – excellent customer service and attention to detail are important to us and Romax have never disappointed.

We are always impressed by the level of response and care from the team.

They deal with our requirements swiftly and intelligently and it seems that no job is too challenging for them.

Martin Randall

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How much is it costing you?
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