B2C Database management

direct marketing solutions

B2C Database Management

Poor data kills marketing effectiveness – according to the Office of National Statistics (ONS), over 500,000 people pass away every year and 4 million move house.

Customer data deteriorates rapidly, in fact, if you fail to maintain it, you will find that much of it is useless within three years.

The fourth data protection principle requires personal data to be accurate, so keeping your customer information accurate and up to date is vital. Failure to do so could result in costly and possibly embarrassing mistakes and potential fines.

You could be throwing money down the drain by attempting to reach people whose details have changed, heaven forbids, you could even be trying to contact someone on the deceased list.


Contact us for a tailored and cost-effective solution: hello@romax.co.uk +44 (0) 20 8293 8550

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You will receive 1 or 2 emails a month about Industry News, Regulations, Insight and Exciting Developments.

You will receive 1 printed newsletter every 3 months containing useful articles about marketing and communication.

Occasionally call you for a chat about interesting stuff like data-driven communications, Marketing, GDPR and Compliance in Communications and Print.

How will Romax use your data

As an Evangelist of Best Data Practice and holder of ISO27001 Data Security and Management, we like make it clear how we will use your data to give you an informed choice around future communications. For full details on how we look after, respect and seek permissions to use your data click here.

At Martin Randall Travel, we like to use suppliers with similar values to our own – excellent customer service and attention to detail are important to us and Romax have never disappointed.

We are always impressed by the level of response and care from the team.

They deal with our requirements swiftly and intelligently and it seems that no job is too challenging for them.

Martin Randall