The importance of data in today’s world.
Marketing data is the information that helps you to build a sound knowledge of your customers and competitors. Data means fact, knowing the facts means you can plan for the future.
Data is like air for marketers: Whether B2C or B2B, What marketing done today is not data-driven?
Data is a tremendously powerful tool that, if used properly, can create on-going, relevant communication, that people respond to.