All too often, when a promotional marketing campaign is produced it comes across as fragmented and not carefully considered. As a result, it has led to many businesses wasting time and valuable resources delivering a failing marketing campaign to its customers. Although larger organisations can have allocated departments that deal with specific marketing channels, there is the possibility that a lack of communication occurs. As such, an integrated marketing campaign could be the process you need to avoid these unwanted business problems. An integrated marketing campaign can help align your brand messaging to ensure consistent delivery across marketing channels, and similar assets to your customers.