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What is Digital Print?

February 10th, 2015

What is digital print?


Digital printing is often preferred over other forms of printing because of its flexibility, lower  cost and quicker turnaround time on short run work i.e. multiple variants of a larger base run or as in most of the work Romax handles, fully variable data driven print as a user of Xerox kit. Until the last 4-5 years comparative quality of digital print when compared with litho print has been unreliable on certain print work such as fine art print or bespoke print, but with the rise of new printers such as our Xerox iGen150, the quality of digital is now comparable to that of more expensive litho printing.

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Litho printing – is also known as lithography or lithographic printing or planography or planographic printing. The term Lithography literally means ‘writing on stone’ in Greek. Litho printing was discovered in 1798 by Alois Senefelder and has grown into a popular printing process with artists and commercially. Litho printing works on the basic principle that oil and water do not mix. Unlike relief printing and intaglio where the image and non-image areas are at different levels, in lithography there is only one surface. For more click HERE. Romax offer a full print management service including the purchase of litho print using our experience and purchasing power to ensure that our clients receive best quality and value.


Digital Printing – Static electricity is the principle behind digital laser printing which uses a revolving cylinder, a laser beam, fine powder toner, and heat to create images on paper. Black and white lasers (black toner) are relatively inexpensive and common in many homes and small offices. Colour lasers are typically found in service bureaus and commercial printers and may be used to produce high-resolution colour digital proofs. For a video and more technical information, click HERE

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Digital is far more flexible than other printing processes. This flexibility affords the opportunityfor greater personalisation and customisation, which has helped to grow the print on demand industry for such things as photobooks. Data driven printing has fuelled marketing communications, allowing personalisation based on buying behaviours. This is pivotal to delivering targeted content and growing loyalty from your customer base. An example of data driven digital printing is supermarket loyalty vouchers, which are based on previous purchases. These are designed to be highly targeted and drive further visits to the store or website over rivals.

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Digital presses print from a digital file, which is what makes it cost and time effective. There is no need to prepare printing plates or set up presses found in other printing processes. Preparing the file for digital printing is far easier than having to set up for the respective plates. Some printers will prefer the original application files such as a layered PSD (Photoshop) whilst others may prefer a high-quality PDF. PDF’s are perhaps the best approach, as they will include all fonts embedded in the file. Fonts will need to be supplied separately when supplying application files.

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Digital printing also has environmental benefits too. Less ink and far fewer chemicals are used compared to other forms of printing. Because digital doesn’t rely on plate making or colour separations, quality can be subject to the calibration of the screen that the file was made on. This is especially important where precise colour matching is required, for example in a logo or other branded materials. This makes proofing even more important, but it is easier to output a proof and make corrections with digital printing. For in-house digital printing, monitors and printers should be calibrated to work together for consistent results.

There are various types of digital printing, which have various quality grades and are suited to certain types of jobs. Laser and inkjet printing are the most widely known forms of digital printing, while dye sublimation is widely used by designers as it produces great quality colours and can sometimes be found in inkjet printers.

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The print industry is vast and technical, knowing which type of print for each required result is something that comes from knowledge built over years, Romax are here to assist you in the labyrinth of options to achieve the very best results for your marketing campaign.For more help please call 020 8293 8550 or email