{"id":1815,"date":"2024-03-19T10:42:00","date_gmt":"2024-03-19T10:42:00","guid":{"rendered":"https:\/\/romax.co.uk\/digital\/?p=1815"},"modified":"2024-03-21T08:36:31","modified_gmt":"2024-03-21T08:36:31","slug":"benefits-of-digital-membership-cards","status":"publish","type":"post","link":"https:\/\/romax.co.uk\/digital\/blog\/benefits-of-digital-membership-cards\/","title":{"rendered":"What are the benefits of digital membership cards to customers?"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><strong>Less plastic<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Sustainability, climate, carbon reduction and being green are values that influence purchasing decisions. By offering a digital solution that helps them to achieve these goals \/ life choices through small changes, your relationship with them is boosted.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Speed<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Digital membership cards can be issued and used by customers much more quickly than physical cards.<br>The world is instant \u2013 and your digital membership cards can (almost) be too.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Convenience<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Almost everyone has a phone with them, which means their digital membership card will always be with them\u2026they won\u2019t lose or damage it and it\u2019ll always be there ready for when they need it.<br>Tickets, discounts, information \u2013 all conveniently available at the touch of a phone button.<br>Upgrades can be accessible quickly on the phone, loyalty points, discount codes \/ coupons etc too. Some organisations use geo-locating for partner discounts\u2026when the customer is in the location of a partner that offers a discount, they are alerted to the partner and discount. Good for the customer, good for your business relationship with that partner and useful for your data.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Better marketing<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Digital membership cards allow you to take and collect further information about each and every subscriber.<br><br>Potentially, you could have transactional data, location data, visiting data and much more.<\/p>\n\n\n\n<p>It means that you can create tailored marketing communications which are relevant, effective and create conversion.<\/p>\n\n\n\n<p>For example, you\u2019ve got a new rock concert to promote \u2013 market it to your known rock concert customers in one way, and to other audiences in other ways, tailored to what will better resonate with them. Perhaps a discount for trying a rock concert, perhaps a super kick-back if they give it a go, perhaps another reward for someone else in their membership\u2026a free toy for their under 10 child that appeals?<br><br>The options are endless but must be what a customer wants to hear\u2026no one wants irrelevant information that proves the organisation that holds it knows nothing about you \u2013 it feels like they don\u2019t value you. Also, have you ever been sent a \u2018fantastic offer\u2019 that you have zero interest in? It never feels fantastic if you don\u2019t want it\u2026you feel a bit short changed and like you\u2019ve missed out. Your brand risks being less valued by them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Are digital membership cards safe to use?<\/strong><\/h2>\n\n\n\n<p>Yes \u2013 stored on the smart phone\u2019s wallet, they are safe, secure and encrypted.<br>On both Apple or Android, they take up roughly the space of a photograph, so won\u2019t hog your storage.<br>The Romax platform has been built around current security standards and is upgraded to meet changing requirements.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>How to create a digital membership card<\/strong><\/strong><\/h2>\n\n\n\n<p>Romax will assist with everything, from design, to personalisation, to database set-up and roll-out.<br>When you choose to offer a digital membership card for the first time or choose us as your new supplier, we can get you up and running in 4-6 weeks.<br>Your digital membership cards will be branded, customised, and can also include personalisation, QR codes, and membership level information.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Create your own sample digital membership card with our quick and easy demo.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-base-3-color has-romax-blue-background-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/romax.co.uk\/digital\/products\/digital-membership-cards\/#demo\" style=\"border-radius:10px\">Try it out! <\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>How to introduce digital membership cards<\/strong><\/strong><\/h2>\n\n\n\n<p>Invite your members to go digital \u2013 email them, post them the information and make sure they know all the reasons why digital will be better for them. Make sure it\u2019s quick and easy; an email to click on and set up, with clear instructions about adding to the phone wallet and future use. If it\u2019s not easy, it\u2019ll put them off \u2013 and if there are complaints, they are likely to be made public, resulting in reputational&nbsp; damage.<br>You could offer an incentive to encourage sign-up. The more you have convert to digital, the more time and money you will save.<br><br>Romax can help with your campaigns to promote a digital membership card alternative \u2013 email, social media, videos and benefits messages.<br>Adding an FAQ page to your website will also help \u2013 if people are asking the same questions, an FAQ page allows you to answer more people quickly and easily, without a drain on your resources.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Is it time for your membership to go digital?<\/strong><\/strong><\/h2>\n\n\n\n<p>Romax is here to set up your digital membership card, train you on how to use the dashboard, teach you how to use your data and assist you when you grow.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-base-3-color has-romax-blue-background-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/romax.co.uk\/digital\/products\/digital-membership-cards\/#demo\" style=\"border-radius:10px\">Try our demo today<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-base-3-color has-romax-blue-background-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/romax.co.uk\/digital\/contact-us\/\" style=\"border-radius:10px\">&nbsp;Contact us to get started<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-base-3-color has-romax-blue-background-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"https:\/\/romax.co.uk\/digital\/products\/digital-membership-cards\/#pricing\" style=\"border-radius:10px\">Check our pricing \u2013 from \u00a389 per month for up to 500 cards<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sustainability, climate, carbon reduction and being green are values that influence purchasing decisions. By offering a digital solution that helps them to achieve these goals \/ life choices through small changes, your relationship with them is boosted. Digital membership cards can be issued and used by customers much more quickly than physical cards.The world is &#8230; <a title=\"What are the benefits of digital membership cards to customers?\" class=\"read-more\" href=\"https:\/\/romax.co.uk\/digital\/blog\/benefits-of-digital-membership-cards\/\" aria-label=\"Read more about What are the benefits of digital membership cards to customers?\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":1833,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,9],"tags":[],"class_list":["post-1815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-membership-card","category-digital-memberships"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/romax.co.uk\/digital\/wp-json\/wp\/v2\/posts\/1815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/romax.co.uk\/digital\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/romax.co.uk\/digital\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/romax.co.uk\/digital\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/romax.co.uk\/digital\/wp-json\/wp\/v2\/comments?post=1815"}],"version-history":[{"count":9,"href":"https:\/\/romax.co.uk\/digital\/wp-json\/wp\/v2\/posts\/1815\/revisions"}],"predecessor-version":[{"id":1832,"href":"https:\/\/romax.co.uk\/digital\/wp-json\/wp\/v2\/posts\/1815\/revisions\/1832"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/romax.co.uk\/digital\/wp-json\/wp\/v2\/media\/1833"}],"wp:attachment":[{"href":"https:\/\/romax.co.uk\/digital\/wp-json\/wp\/v2\/media?parent=1815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/romax.co.uk\/digital\/wp-json\/wp\/v2\/categories?post=1815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/romax.co.uk\/digital\/wp-json\/wp\/v2\/tags?post=1815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}