Case Study

ZSL London and Whipsnade Zoo

ZSL (Zoological Society of London), is an international conservation charity, their vision is a world where wildlife thrives. They’re working every day to achieve this, through their science, their field conservation around the world and engaging millions of people through their two Zoos, ZSL London and ZSL Whipsnade Zoos.


Regular communications to 100k customers managed seamlessly

The brief

Provide on-demand environmentally sustainable membership communications and welcome packs that include multiple photo ID membership cards across a range of subscription levels.

The solution

We developed an automated platform designed to manage ZSL specific data flows, with appended image files for personalised pack and card creation.

Results that matter

Engaging, environmentally sustainable, highly personalised and member specific packs are created on demand through an automated data flow, that reduces long wait times for members at their venues.

Providing what the member needs

A key problem for ZSL is to reduce wait times for members at the entrance to their venues and for new members that need to collect their photo ID membership card. For security each card must have a photo, which requires an image to be taken and the card to be printed for each individual member. At renewal new photos are not always needed, so this solution removed the need for queuing, improving the member experience and reducing the staffing levels needed at the zoos.

Working together to understand exactly what is needed

Our development team worked closely with the IT and membership teams at ZSL to ascertain the exact requirements and complexities involved. Building an automated workflow to securely receive data that drives the merged print fields across envelopes, letters and personalised membership cards with multi-way matching for pack enclosing and despatch.

Streamlined, sustainable and future proof

The streamlined automated system for membership communications provided by Romax for ZSL, provides a future-proof and flexible tool for ZSL to easily and efficiently update content and copy across their full range of member communications. Membership renewals and reminders are efficiently managed through a carbon balanced supplier, using renewable resources and materials to meet ZSL’s stringent, environmentally sustainable membership communications requirements.

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