Case Study

INEOS – Grenadier

INEOS Automotive Limited was formed in 2017 with the aim of a senior team of automotive professionals to bring a fresh perspective of 4×4 development and manufacturing. This resulted in the creation of the INEOS Grenadier. Combining rugged British spirit with German engineering rigour, the Grenadier.

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Countries to be reached

The brief

INEOS Automotive employed Romax to implement a global aftersales warranty communication platform across multiple geographies and languages

The solution

The development of a flexible system that receives multiple data sources and language formats to deliver critical time-sensitive communications to Grenadier owners.

Results that matter

We created a platform to receive and process data, worldwide communication sent via the communication channel of preference.

Nothing lost in Translation

The nature of the communication from both a branding and service perspective required the translation into multiple languages, and for those translated documents to be distributed via print, SMS and email, for both outbound and inbound communication from a worldwide customer base.

Central point of communication management.

Having a single knowledgeable supplier to manage the worldwide communications for INEOS provided time and cost savings by removing delay in set-ups and approval process.

Ensuring that the ‘cost per piece’ is reduced for the whole business through process sharing

Experience that works

Using our in-house development team and years of experience in automotive communication, we created a platform to receive and process data, and produce branded and region-based communication sent via the communication channel of preference.