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DKMS – Case Study and Testimonial

launched in the UK in February 2013 with a key mission to increase the pool of lifesaving blood stem cell donors. They believe that no one suffering from a blood cancer should die because they are unable to find a matching blood stem cell donor.

DKMS (known as Delete Blood Cancer UK at the time) started working with Romax February 2015 seeking advice and assistance initially with their requirements to help with the daily fulfilment of donor swab kits for potential donor registration. The clear need for donors to be registered to help in deleting blood cancer led to huge demand for the swab kits.

Following detailed discussions and access to test data files, Romax were tasked with providing a solution to receive and despatch as a matter of urgency, the daily requests. Understandably the need to provide a cost-effective and streamlined service that in turn removed the need for DKMS’ internal resource to be overwhelmed was needed.

What Romax Provided:

Using our extensive knowledge of data-driven personalised print, mailing fulfilment and postage discounts, our developers wrote a data script based on the data test files to produce a daily print run. Barcoded Printed Letters with integral barcode stickers digitally colour personalised, to be dispatched along with a cheek swab kit return envelope and information in a branded outer.

Daily donor requests are uploaded through Romax’s dedicated secure resource portal which is processed within strictly adhered to turnaround schedules as Romax prints on demand and fulfils a daily consignment.


The client continues to be extremely pleased with the result.

The savings and efficiencies made by DKMS by using Romax as a specialist in this type of work have been clear.

A trackable, efficient and rapid process from request to donor pack delivery, has reduced waiting times for the potential donors and increased donor registration.

Savings on print, stationery and process, combined with an agreed daily cost per pack provide a transparent price per donor, and registration from the swab kit production process is very clear.

Romax have continued to provide insight and advice across all of the DKMS printed communication and fulfilment requirements, including donor acquisition mailings, donor welcome pack management as well as the continued Donor Swab Kit management, resulting in further savings and increased donor engagement.

“We cannot praise Romax enough for their proactive, efficient and accurate service. Their ability to solve issues that other suppliers were unable or unwilling to do, place them in the premiere league.”

Andrew Eastmond – Print Manager



Romax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2CDirect Mail, Data Management, Printing, Discount Postage, Membership Communication Services and Consultancy.  Contact us: +44 (0) 20 8293 8550

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DKMS are entirely satisfied with the way that Romax manage our daily donor swab kit management – I have no hesitation in recommending them.

Caroline Portlock – Head of Donor Recruitment



DKMS - Delete Blood Cancer