Romax proactively presented to Cranfield School of Management ways to improve their data accuracy – particular overseas addresses.
We worked with the customer, making suggestions for design, and copy format, ensuring the size was within the parameters of letter format for cost effective postage.
By cleansing and running suppression on both the UK and Overseas addresses, Romax were able to ensure that the customer communicated only to those customers whose details had been validated, therefore reducing postage and production costs by ensuring nonmailable records were removed.
We continually make recommendations on data processing, pack sizes, format and distribution to reduce cost and improve impact for clients.
The Result was a substantial saving of several thousand pounds was made on postage and production for the client.
The message reached the correct target audience successfully
Romax Marketing & Distribution, a Greenwich-London based company, provides a wide range of services in Direct Marketing for B2B and B2C, Direct Mail, Data Management, Printing, Discount Postage, Membership Communication Services and Consultancy.
Contact us: firstname.lastname@example.org +44 (0) 20 8293 8550