August 13, 2019

Growing Your Organisation? Double Down on Membership Management

Membership Management is essential to growing an organisation. Especially when you own a subscription-based business like a gym, club or a dance studio.

If you own a business like any of these and are looking to scale, a combination of traditional and digital techniques can help you achieve your goal.

It’s important, for example, to take the time to listen to your members and hear from them directly what exactly it is they are looking for. And as we live in an era where technology is so intertwined with our day-to-day lives, it makes sense to use technology to get in touch with your members and hear what they have to say, first-hand. It’s no exaggeration to say that the key to succeeding as a business is literally right in the palm of your hands.

Here are some ways you can combine technology and traditional methods to improve member management and, consequently, grow your business:

Give Your Members a Warm Welcome

Welcoming new members, naturally, is a crucial step in ensuring that you won’t go out of business. However, onboarding can be troublesome, given that there’s just so much to do. Like for example reaching out to people, convincing them of the rewards and bonuses that your business can offer, showing them around the organisation, and so on and so forth.

So, if you are looking for ways to make onboarding a little less stressful, seek the services of a company that offers a membership welcome pack. Romax, for example, provides weekly, monthly, and annual communication, on top of an impressive membership welcome pack.

With this service, you get to make new members feel welcome while giving them a great first impression of your organisation. Regular newsletters and emails also allow your members to review their perks and benefits. And be updated on any rewards and gift programs, promos and discounts, and other happenings in your business.

Keep Your Database Organised

Another thing most subscription-based businesses face is the challenge of reporting and managing analytics. It truly is difficult to pull out all of your membership reports when you need them when you’re looking to sort through tens, maybe even hundreds or thousands of files. Moreover, it’s even more of a challenge to ensure their accuracy. At times, this leaves you with an additional cost just to get consistent status reports.

This is why it’s important to keep your database as updated as possible. Add, edit and delete entries as often as necessary. If you’re in the process of scaling the business, you can always choose the traditional way of updating a database. But there is a high chance for human error, and it can be a very time-consuming process.

You may want to consider integrating software that lets you add, edit and delete entries accurately and with ease. This system should automate most of your admin processes without jeopardising its quality.

Communicate, communicate, communicate

A smooth communication process is crucial to sustaining your business. We’re not only pertaining to communication within the business, but also with your members.

Use communication tools that are accessible to everyone that needs to be on-board, but still secure enough that no crucial information is compromised. Additionally, they should be efficient. Ensure you are connected and reachable by your audience at all times. Something that is particularly important for the modern organisation.

It also pays to customise the way you communicate. Your members enjoy personalised interactions that address their needs. Emails with personalised subject lines, for example, are more likely to be opened compared to those with a generic subject. Delivering custom messages allows your members to feel their personal value to the organisation.

Grow Your Club Through Effective Membership Management

In the end, a membership-based business will start with a few members. If successful will eventually grow to over a hundred and more. And the more your business succeeds and expands, the harder it can be to meet the needs of your customers when you aren’t equipped with the right resources.

And as a business owner, you know for a fact that organising club dues and scheduling events can be tiring. All of these are part of membership management and it can really take up all your time, making it difficult, sometimes even impossible, to attend to other core operations. But that’s precisely what Romax is about —making membership management more efficient and convenient for you.

We offer robust and customisable membership management services that can assist you in welcoming and engaging your members – two factors that are pivotal to membership retention. Sustain and scale your business with help from Romax.

Visit our website today and see how Romax can help you ease your membership-based business processes.

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