July 12, 2017
Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution.
Top 9 Direct Mail Christmas Campaigns
With the preparation for your Christmas and New Year campaign either underway or about to begin (yes, it’s July, but, it’s never too early for Christmas), as a marketer you should consider including Direct Mail in your marketing plans. Why?
There are multiple reasons to include Direct Mail in your Christmas Campaign – If you need inspiration for your Christmas Direct Mail Campaign here are our favourite top 9 direct mail Christmas campaigns.
1. Emma Bridgewater
This handmade pottery company matched an image of the coffee mug with the client’s name to look like the final result and promote personalised pottery sales. 
British retailer Emma Bridgewater, who create personalised handmade mugs and pottery, increased their Direct Mail Christmas campaign responses by 25% thanks to the targeted mail which matched an image with the coffee cup with the client’s name. Read the Emma Bridgwater Case Study here.
2. Smart
Smart promoted their brand following their own concept of reduced size. For Christmas, they sent a card with miniature Christmas Tree accessories. Cute and Smart!
3. John Lewis
The British Retailer sent a Christmas Pack that included a Christmas card, wrapping paper and a brochure with a range of gift ideas. The recipients of the direct mail also received a free mince pie and hot drink when they visited the John Lewis stores.
Printing communications are a highly effective medium, offering a real-world experience. It’s not surprising that 83% of people value mail that is up-to-date and relevant. Moreover, sending meaningful communications helps to keep your brand front of mind and increase your online sales.
4. OgilvyOne
The agency OgilvyOne created an oil painting showing a modern British family at Christmas painted in a traditional style. Each detail in the painting represents one of their clients and their products. What a great way to show customer loyalty and promote yourself at the same time!
5. OgilvyOne
Another great piece of direct mail from OgilvyOne, that mixed direct and digital channels, was a card and 3-D glasses that referred to a YouTube greeting video. The mail was sent to 500 clients, suppliers and prospects with huge success.
Direct marketing will increase visitors to your website. 59% of people have visited a company website to find out more after receiving a direct mail.
6. Lancashire County Cricket Club
An interactive direct mail piece that plays on the traditional English Christmas cracker.
7. Selfridges
Selfridges’ Christmas direct mail campaign brought the excitement of the season with a package that included a book of Christmas stories and a pop-up Victorian diorama.
Marketing campaigns that include direct mail are up to 40% more likely to deliver top-ranking acquisition levels than campaigns without mail. Furthermore, stand-alone direct mail campaigns can rocket your ROI if they incorporate personalised text and images that resonate with your target audience.
This stationery company has a series of Christmas cards, why don’t you use their ideas to promote your own brand this Christmas?
9. Bray Leino
This Cream Award-winning Bray Leino Christmas card was sent as dimensional direct mail. A tasty cookie carried a serious message while reminding clients of the agency’s strengths.
“This year, instead of Christmas cards we’re donating money to the No More Landmines Trust. Best wishes from everyone at Bray Leino Bristol.”
Resources: Canadapost, Thedrum, Campaignlive, Romax Marketing.
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