Rugby World Cup Archives

Rugby World Cup Teamwork Lessons

Posted on September 28, 2015 (September 21, 2017) by Robin Sumner

Rugby World Cup Teamwork Lessons Rugby is widely accepted as one of the best sports to showcase teamwork. Here is why: Made up of two sub-teams who constantly interact but operate differently (8 forwards and 7 backs) Each sub-team has to interact well to perform at the highest level Each team member must have […]

Rugby World Cup 2015 – Marketing to a Mass Market

Posted on July 30, 2015 (September 21, 2017) by Robin Sumner

Rugby World Cup 2015 – Marketing to a Mass Market With the Rugby world cup just over 2 months away with England playing Fiji in the opening game at Twickenham on 18th September, you may be considering a marketing campaign associated with the event or trying to reach more affluent followers of Rugby. If so time is […]