Romax employee Nick Kenyon-Muir became The Ironman!

On Saturday 25th May 2019 one of our colleagues Nick Kenyon-Muir, who is Business Development Manager at Romax, participated in the Ironman Lanzarote, Spain. The Ironman Lanzarote is one of the toughest Ironman events in the World and is one of the longest-standing races in Europe. John Collins, a Naval officer stationed in Hawaii invented […]

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Experts in Direct Mail – Romax Open Day Celebrates 20 Years

If the “10,000 hours of practice theory” is correct, then after 20 years in business (50,000 hours plus!) Romax should be an expert in direct mail marketing by now? We’ll leave that judgement for our clients to decide! To celebrate our anniversary, Romax hosted an Open Day for clients, stakeholders and friends. We opened our doors to welcome visitors and demonstrate […]

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Marketing to Millennials – Don’t miss the ‘un’obvious

Written by Robin Sumner, Managing Director at Romax Marketing & Distribution. Marketing to Millennials – Romax Marketing In our drive to find the best way of marketing to millennials and gain the attention of those individuals who make up that market, we often miss the obvious, that is to say, the route we take is […]

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Romax Marketing Open Day – 20 years in Business

SAVE THE DATE! Thursday 25th May Romax Marketing is inviting you to celebrate 20 years of trading Start your long weekend a few hours early by helping us celebrate 20 years of providing direct mail services. We will open our doors to clients, stakeholders and VIPs to recognise our history and provide insight into how […]

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7 reasons why B2B Direct Mail Works

7 Reasons why B2B Direct Mail Works Best for New Business If you need something these days you search for it online – simple. That’s great if you know you want it……BUT…what if you don’t know about it, could it be beneficial to you – woah – now we’re talking marketing….   Send an Email […]

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Safe Harbour – Preparing for the New Data Protection Laws

With ever-evolving tech and more of our data going online by the day, it’s no secret that the law has struggled to keep up. There have been many developments in Data Protection laws recently, and although it sounds about as much fun as a hole in the head, in the wake of the Safe Harbour ruling […]

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Email the great marketing tool! Build your brand using digital marketing!

multi channel marketing

Email ­the great marketing tool! Build your brand using digital marketing! Mantras that have been around now for a few years however there is one sure fire way to  harm your brand’s reputation ­ ignore the unsubscribers. I recently realised that my inbox was getting to overload and it needed a serious pruning of my previously subscribed (or maybe not but we will discuss that later) email nirvana. So I went through a pretty tedious exercise of unsubscribing from those communications that were now irrelevant to me.   It seems however, that just following the link is not enough you then have to give a reason and in some cases your email address. Why? Then to rub salt in the wound you find yourself still receiving the emails you asked to be stopped. A particular case for myself was a renowned Marketing email alert (I won’t embarrass them by naming them directly) who after  4 attempts to unsubscribe are still sending me their daily digest email that I immediately  delete! So this experience got me thinking on how other marketing communications could harm a  brand’s identity and what you can do to limit any damage when you build your brand using digital marketing.   For a start always running your data against MPS (Mailing Preference Service) or TPS  (Telephone Preference Service) depending on the chosen communication route ­- don’t  forget this is obligatory for “cold data”. Running your data against other suppression files such as NCOA (National Change of Address) and most importantly Mortascreen will help  ensure your data is as clean and up to date as possible.   Ensure what is being communicated is relevant, timely and engaging. Nothing will turn your clients and prospects off more than poorly executed campaigns. Remember evoke an emotional  response and the benefits will follow. And finally talk to your customers and prospects how they have indicated they would like to  be. Don’t email someone when they have asked to receive updates by mail for example.   In short, respect people’s wishes, including unsubscribing from emails, and your brand will  be stronger as a result. Blog written by Wes Dowding, Operations […]

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Mo v Malc – The Great North Run – The outcome…”He jumped the start!!!”

Mo v Malc –  The Great North Run – The outcome…”He jumped the start!!!” Some of you may have read my blog a month ago, leading up to my preparation to my first Half-Marathon – The Great North Run. Here’s how the weekend panned out….. My running partner and I arrived in Newcastle around 4.30pm […]

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Support International Print Day 2015!

International Print Day Wednesday, 14th October.   Print and marketing professionals, around the world are being encouraged to participate in International Print Day 2015 (IPD15), a global 24-hour event in which social media will be used to highlight the creativity, importance and power of print and paper. This fantastic event, where all things print and […]

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Working 9 to 5 – What a way to make a living?

‘Working 9 till 5! – what a way to make a living’ Gone are the Dolly Parton days. Harking back to the rigid structure of a working week, can anyone honestly say they work Monday – Friday, 9am – 5.00pm I doubt it and if so, very few… we work in a more flexible environment […]

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Mo Farah – Should be worried as competition heats up for this weekend’s Great North Run

 From ‘No Run’ to ‘Mo Run’ in a year…. By Malcolm Saunders My story of my start to running, to entering a half marathon in which Mo Farah is competing:  I have participated in many sports over the years, including football, horse-riding, trampolining, gymnastics, kickboxing, Thai-boxing…..but I had always envied those who could just chuck […]

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Report summarises the unique benefit to advertisers of print advertising.

Printed Marketing

Two sides report summarises the unique benefit to advertisers of print advertising. While on-screen reading occupies an increasing amount of consumer time, people’s preferences are still for a paper reading which they believe to be a ‘safe’ medium which is more informative, less distracting and less harmful to their eyes.” With more and more time […]

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My ILM Degree Journey….. by Charlene Plows, Head of Client Services, Romax

Training

BPIF ILM Level 5 Degree Certificate in Leadership and Management My Journey….. by Charlene Plows, Head of Client Services, Romax Well what can I say, I started this course two years ago and honestly thought about dropping out on at least a million occasions! No seriously, it was hard balancing work and home life ( not […]

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Famous Five – Success Blooms with 5 BPIF ILM Level 5 Degree Graduation

Famous Five – Success Blooms with 5 BPIF ILM Level 5 Degree Graduation Congratulations must go out to our Famous 5 of internal candidates who yesterday graduated on their BPIF ILM Level 5 Degree courses. After a further 2 years following on from their level 3 study courses to attain higher degree status, the graduates were […]

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Two Sides launches European fact sheets

Two Sides launches European fact sheets to combat environmental misconceptions of print and paper   Print and paper is a highly sustainable form of communication in today’s digital society. Despite this, there are still misconceptions that it is wasteful, detrimental to the environment and responsible for deforestation. More worrying is the misunderstanding that digital communication […]

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What does your direct mail say about your brand?

What does your direct mail say about your brand?   Poor branding can hurt in more ways than one. How do you stand out from the herd? Every business strives to create a brand that connects with their audience and results in leads and sales. However, each facet of marketing should be handled differently, and there […]

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What did you say? Colour Envelopes With Full Variable Print?

Yes That’s Right: Colour Envelopes With Full Variable Print! Recent technology improvements have lead to the development of a litho quality, variable colour print capability for overprinting envelopes for direct mail campaigns, so that a unique message, image as well as the recipient’s delivery details can be printed directly onto plain stock. What does this […]

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London Mailing House Tour a Success as Romax Can Organise a ‘Drinking Session’ in a Brewery!

London Mailing House Tour a Success Couldn’t organise the proverbial ‘P*** Up’ in a brewery, couldn’t be further from the truth for Romax, as we host members of the South East Board for a tour of the Romax Facilities followed by a tour of the local Meantime Brewery in Greenwich. As a digital manufacturing and […]

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