We have witnessed the switch from expensive TV ads and high spend on creative agencies to low pay per click and next to nothing costs for social media marketing. This might sound like a great development. In fact, the majority of companies have been quite happy to cut their marketing budgets. Experienced marketers have also […]
How data management systems can help multi channel campaigns The rapid take up of new devices by consumers creates both a headache and a huge opportunity for companies seeking to market their products. The opportunity is that it has never been more possible to reach potential customers no matter where they are or what kind of […]
How multi-channel marketing is driving sales growth Increasing numbers of advertisers are using a multi-channel marketing approach to drive customers in store and online. This type of multi-pronged approach involves marketing through multiple channels, for example, through SMS, loyalty cards (for data collection), direct mail, and email. With this integration of traditional and modern media, […]
Romax brings multi-channel marketing in house In addition to offering data services and printed direct mail marketing, Romax will now be able to provide seamless integrated SMS and email campaigns thanks to a new content management system from Italian developer MagNews. Instead of sub-contracting out the email and SMS parts of multi-channel campaigns to […]
Direct Marketing – Innovation in a multi-screen, multi-device world In an age dominated by the Internet, social media and email, it is tempting for marketing executives to believe that the whole concept of Direct Marketing (DM) has had its day and should make way for the new, shiny world of digital media consumption. This may […]