Growing Your Organisation? Double Down on Membership Management

Membership Management is essential to growing an organisation. Especially when you own a subscription-based business like a gym, club or a dance studio. If you own a business like any of these and are looking to scale, a combination of traditional and digital techniques can help you achieve your goal. It’s important, for example, to […]

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Interview with Lisa Nugent, Head of Donor Recruitment at DKMS

DKMS began in Germany 1991 when the founder, Dr Peter Harf, formed the charity in honour of his wife, Mechtild who had lost her battle with blood cancer, following the family’s unsuccessful search to find a potentially lifesaving matching blood stem cell donor.  Peter had the vision to change this and create a future where […]

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The Value of Membership Marketing

According to a Membership Marketing Report, written by Marketing General Incorporated, membership programmes are growing and fast becoming an essential part of the marketing toolbox, which is why a lot of businesses are using membership marketing to drive and sustain growth. So here we’re going to look at what membership marketing is, why it’s important and […]

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Webinar | 20th February | 1 pm

February Live Free Webinar “Boost Your Membership Programme” To make your Membership Programme a real success, you need to truly understand and engage your members through conversation on media platforms of their choosing. Learn what works best to welcome members and ensure that they both benefit from their membership whilst increasingly supporting your organisation. From […]

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3 Reasons to Outsource Your Membership Management

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. Direct Mail is one of the top three recruitment channels for new members (32%.) *   According to the 2017 Membership Marketing Benchmarking Report by Marketing General Incorporated*, Word-of-Mouth WOM and digital marketing are the top two recruitment channels for  recruiting members, followed closely by Direct Mail […]

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[Webinar] 5 Successful Strategies to Improve Your Membership Programme

Free Webinar: 5 Successful Strategies to Improve Your Membership Programme 24th January 2018 | 1 pm GMT To make your Membership Programme a real success, you need to truly understand and engage your members through conversation on media platforms of their choosing. Learn what works best to welcome members and ensure that they both benefit from their […]

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How a Membership Programme Increases Loyalty and Renewals

Marketing for London Zoo

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution.   Are you looking for new ways to convert and reactivate new and old customers? The answer is most likely yes, who doesn’t want to reduce the time spent on converting a new client, whilst increasing the number of membership renewals? As a marketer, are you wondering how to […]

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5 reasons to introduce more printed client communication

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution.   In business, there are a series of strategies to build loyalty from your clients and prospects. There are companies which include loyal programs to encourage their customers to reach goals, such as an amount of points collected, to receive discounts or other benefits. Moreover, […]

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