Communication is vital in our world, it connects and informs, improving our life with knowledge whilst providing business and the consumer with choice and benefits. Understanding how to reduce the carbon footprint of your communications plays a big part in your brand strategy and planning. All communication has an impact on our world in terms […]
It’s easy to look at your internal processes and decide that they’re just too complicated to automate. But you might be surprised at what is possible, even complicated mailings with a number of variable elements. Case study Metfriendly provide financial products and services to the police service. One of their challenges was to process complicated […]
Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. Direct Mail is one of the top three recruitment channels for new members (32%.) * According to the 2017 Membership Marketing Benchmarking Report by Marketing General Incorporated*, Word-of-Mouth WOM and digital marketing are the top two recruitment channels for recruiting members, followed closely by Direct Mail […]
Free Webinar: 5 Successful Strategies to Improve Your Membership Programme 24th January 2018 | 1 pm GMT To make your Membership Programme a real success, you need to truly understand and engage your members through conversation on media platforms of their choosing. Learn what works best to welcome members and ensure that they both benefit from their […]
Written by Robin Sumner, Managing Director at Romax Marketing & Distribution. Marketing to Millennials – Romax Marketing In our drive to find the best way of marketing to millennials and gain the attention of those individuals who make up that market, we often miss the obvious, that is to say, the route we take is […]
What are the benefits of on-demand print services? If you’ve not heard of it before, on demand printing means only producing copies of a piece of literature, whether that’s flyers, posters, brochures or member communication, in small quantities as and when you need them. You simply print what you need, when you need it. It’s something that developed […]
The value of direct mail for membership communications Direct mail is one of the longest standing sales and marketing techniques. Before the internet, if institutions wanted to send out updates, promotional letters or catalogues to members then they used direct mail to do this. Physical posting of material to home and work addresses of members […]
How Can Membership Cards Work? While loyalty cards are common for businesses such as grocery stores and gyms, they can also be applied to virtually any organisation that offers a service or benefit. These are particularly important in paid membership as the member expects to receive quality communication and the quality of the card and […]