According to a Membership Marketing Report, written by Marketing General Incorporated, membership programmes are growing and fast becoming an essential part of the marketing toolbox, which is why a lot of businesses are using membership marketing to drive and sustain growth. So here we’re going to look at what membership marketing is, why it’s important and […]
February Live Free Webinar “Boost Your Membership Programme” To make your Membership Programme a real success, you need to truly understand and engage your members through conversation on media platforms of their choosing. Learn what works best to welcome members and ensure that they both benefit from their membership whilst increasingly supporting your organisation. From […]
Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. Are you looking for new ways to convert and reactivate new and old customers? The answer is most likely yes, who doesn’t want to reduce the time spent on converting a new client, whilst increasing the number of membership renewals? As a marketer, are you wondering how to […]
Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. UK PRINTING FACTS AND FIGURES WHAT IS PRINTING? “83% of people valued mail that kept them up to date.” It’s almost impossible to imagine the world without print. It’s all around us and plays a vital role in our daily lives, newspapers, magazines, invoices, brochures, […]
Membership and Brand Loyalty Management By Charlene Plows, Head of Client Services, Romax How often to you interact with your subscribers or customers? Every week, month, quarter, yearly, or just when you remember? How are you creating brand loyalty? Membership and subscriptions are vital for the survival of many companies. Regular communication with consumers is paramount in creating […]
Is it Time to Refresh Your Membership and Re-evaluate Your Approach? Members of an organisation are its lifeblood. But what is the perfect member? How many members do you want? Or need? Or can the organisation cope with? Who is your target member(s)? Which members bring the best to the organisation? The list goes on and […]
How Can Membership Cards Work? While loyalty cards are common for businesses such as grocery stores and gyms, they can also be applied to virtually any organisation that offers a service or benefit. These are particularly important in paid membership as the member expects to receive quality communication and the quality of the card and […]