Marketing to Millennials – Don’t miss the ‘un’obvious

Written by Robin Sumner, Managing Director at Romax Marketing & Distribution. Marketing to Millennials – Romax Marketing In our drive to find the best way of marketing to millennials and gain the attention of those individuals who make up that market, we often miss the obvious, that is to say, the route we take is […]

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Logo Design the use of Colour in your Brand

The use of colour in your brand is a big decision, what to remember when designing a logo: The use of colour in your brand creates a great deal of thought and discussion. Recommendations range from: Use colours near to each other on the colour wheel (e.g. for a “warm” palette, use red, orange, and yellow hues). Don’t […]

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Finishing – Don’t fall at the final hurdle!

Finishing

Finishing – Don’t fall at the final hurdle!   Being in the print industry, I genuinely love print; the feel, the look (not so much the smell) and the enthusiasm I feel when seeing the final product. So much energy and time is spent by marketing professionals, designers and the printers themselves to produce the […]

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