[Webinar] 5 Successful Strategies to Improve Your Membership Programme

Free Webinar: 5 Successful Strategies to Improve Your Membership Programme 24th January 2018 | 1 pm GMT To make your Membership Programme a real success, you need to truly understand and engage your members through conversation on media platforms of their choosing. Learn what works best to welcome members and ensure that they both benefit from their […]

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5 ways to save money in your direct marketing communication

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. It’s a fact that printed communication is back and it’s necessary for every marketing strategy. However, most of the digital marketers are worried about the price of printing and postage and how to measure direct mail campaign success. At Romax we have talked a lot about the […]

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5 reasons to introduce more printed client communication

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution.   In business, there are a series of strategies to build loyalty from your clients and prospects. There are companies which include loyal programs to encourage their customers to reach goals, such as an amount of points collected, to receive discounts or other benefits. Moreover, […]

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Direct Mail Case Study: 349% ROI

The Client Fantastic Services provides cleaning and maintenance services to both consumers and businesses in the UK, operating under several sub-brands: Fantastic Cleaners, Fantastic Gardeners, Fantastic Handyman, Fantastic Pest Control, and many others specialising in different trades. The Challenge Fantastic Services engaged Romax to help organise their planned Direct Mail campaigns for 2017. The objective was […]

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3 ways to measure your Direct Marketing Campaign

Written by Nilda Cerna, Marketing Manager, Romax. Are you afraid to run a Direct Marketing Campaign because you don’t know how to measure it? When you use the digital channel it appears easy to find the conversion path of a visitor from a website, and understand the impact of the campaign, but how does offline measurement work? With the recent […]

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Personalising Direct Mail to Increase ROI

Written by Charlie Browning, Print & Data Manager at Romax Marketing & Distribution.   When clients come to Romax they always ask “How can I get a better ROI on the marketing I am already doing?”, Our response is – Personalisation, relevancy and segmentation.  This doesn’t mean just adding a name and an address with one […]

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Marketing to Millennials – Don’t miss the ‘un’obvious

Written by Robin Sumner, Managing Director at Romax Marketing & Distribution. Marketing to Millennials – Romax Marketing In our drive to find the best way of marketing to millennials and gain the attention of those individuals who make up that market, we often miss the obvious, that is to say, the route we take is […]

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7 reasons why B2B Direct Mail Works

7 Reasons why B2B Direct Mail Works Best for New Business If you need something these days you search for it online – simple. That’s great if you know you want it……BUT…what if you don’t know about it, could it be beneficial to you – woah – now we’re talking marketing….   Send an Email […]

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Further Equipment Investment – Mono Digital Press Nuvera 157

Xerox Mono Digital Press Nuvera 157 installed at Romax. As a leading digital print and mailing services supplier, Romax are well known for our continued investment in the latest equipment to ensure that our client work is produced to the highest quality in the most efficient time. Operating in a fast-paced direct mail marketing market, […]

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Streamline your client communication processes using single supplier outsourcing

Streamline your client communication processes using single supplier outsourcing  We all know that life for a professional working in membership or marketing communications can be hectic and it’s essential to make the best use of your time, to ensure the best results for your clients. One way to achieve this is by working with a […]

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How multi-channel marketing is driving sales growth

Multi Channel Marketing

How multi-channel marketing is driving sales growth Increasing numbers of advertisers are using a multi-channel marketing approach to drive customers in store and online. This type of multi-pronged approach involves marketing through multiple channels, for example, through SMS, loyalty cards (for data collection), direct mail, and email. With this integration of traditional and modern media, […]

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Mailmark Discounted UK Post Service

Discounted Advertising Mail

Mailmark Discounted UK Post Service, what does it mean to buyers of Direct Mail and what is it exactly? For a full insight into Mailmark visit Royal Mail’s website here. The key to the service is to allow true visibility and tracking of your mail from despatch to delivery, and ultimately for the platform to act as […]

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Romax Invest in IT Print Week Business Inspection Feature: A spacious and secure IT set-up

Romax Invest in IT Print Week Business Inspection Feature: A spacious and secure IT set-up Continued investment at Romax in our IT Structure does not go unnoticed. PrintWeek kindly reporting on our investment under their regular Business Inspection feature. Big and deserved thanks to Wes Dowding, Operations and Technical Director at Romax, who managed the […]

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Virtual Board Meeting Romax

Better a virtual board meeting than no meeting at all! There’s nothing better than a face to face meeting, the shake of a hand and the sharing of ideas is best done in person. However sometimes time constraints or unforeseen situations arise what used to mean a postponement. That was in the past – before […]

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Increase Customer Engagement Over Christmas With Direct Mail

Increase customer engagement over Christmas with direct mail Getting customers interested in or engaged with your brand during the Christmas season can be tricky. While consumers are more willing to spend their hard-earned money during this time of year, they’re also bombarded by adverts and seasonal marketing campaigns, all clamouring for their attention. As such, it can […]

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Royal Mail Exceed Delivery Targets

Distribution and delivery

ROYAL MAIL BEATS FIRST AND SECOND CLASS QUALITY OF SERVICE TARGETS Romax use a combination of Royal Mail and other UK and overseas operators to deliver our clients mail based on optimum cost and format criteria. For a detailed analysis of your post and where savings can be made – contact hello@romax.co.uk or visit romax.co.uk […]

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Quick Response Codes – A Quick Overview

WHAT’S A QR CODE? A QR Code (it stands for “Quick Response”) is a mobile phone readable bar-code that’s been big in Japan forever, broke into Europe a while back, and is now getting traction in USA.In its simplest sense think “print based hypertext link” – simply encode a URL into the QR Code and […]

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