Can Direct Mail Boost Sales on Black Friday?

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. Historically, the biggest shopping day around the World is Black Friday, which happens on the last Friday of November every year, just after the traditional American Thanksgiving. Everyone has the image of people in the US buying as if the end of the World is coming.  Sales […]

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3 ways to measure your Direct Marketing Campaign

Written by Nilda Cerna, Marketing Manager, Romax. Are you afraid to run a Direct Marketing Campaign because you don’t know how to measure it? When you use the digital channel it appears easy to find the conversion path of a visitor from a website, and understand the impact of the campaign, but how does offline measurement work? With the recent […]

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Marketing to Millennials – Don’t miss the ‘un’obvious

Written by Robin Sumner, Managing Director at Romax Marketing & Distribution. Marketing to Millennials – Romax Marketing In our drive to find the best way of marketing to millennials and gain the attention of those individuals who make up that market, we often miss the obvious, that is to say, the route we take is […]

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7 reasons why B2B Direct Mail Works

7 Reasons why B2B Direct Mail Works Best for New Business If you need something these days you search for it online – simple. That’s great if you know you want it……BUT…what if you don’t know about it, could it be beneficial to you – woah – now we’re talking marketing….   Send an Email […]

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Postal Industry News – and it’s all Good

Mailing House London

“Consumers should have the utmost confidence in using postal services. We want to ensure that letters which haven’t been tracked but may still contain important contents, arrive safely,” Jonathan Oxley, Ofcom Competition Director. The latest postal industry news from Ofcom, about the Universal Service (Royal Mail’s obligation through law to deliver mail to every address in the […]

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Arts and Culture Marketing for London

London Marketing Services

Written by Charlene Plows, Head of Client Services at Romax Marketing. Maybe it’s because I am a Londoner…… So what do I love about London?? The arts and culture in London for a start, not to mention the multi-billion-pound retail industry. It is just so accessible, I can simply jump on a tube and within ten […]

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Are You Postage Discount Fit?

Are you postage fit

Are you gaining the correct postage discount for your bulk mailings? Are you Postage Fit? Romax are pleased to announce Royal Mail’s forthcoming trial of ‘Advertising Mail Catalogue’, a new service option geared to customers who sell their products and services from a catalogue or a brochure and wish to ‘send more for less’. The trial […]

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2015 – A year in summary

Happy New year – Welcome to 2016! 2015 was a year of extraordinary events. Here’s our summary of 2015 in a nutshell: Movies: Star Wars – The Force Awakens took top spot in our opinion and at the box office! Critics at the Telegraph thought differently: The British Royals We have witnessed the birth of Princess Charlotte. Queen Elizabeth […]

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London Mailing House Tour a Success as Romax Can Organise a ‘Drinking Session’ in a Brewery!

London Mailing House Tour a Success Couldn’t organise the proverbial ‘P*** Up’ in a brewery, couldn’t be further from the truth for Romax, as we host members of the South East Board for a tour of the Romax Facilities followed by a tour of the local Meantime Brewery in Greenwich. As a digital manufacturing and […]

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Is this the final Whistl for End to End?

Whistl, the postal operator (previously known as TNT) has suspended its End to End mail collection and delivery service after funding was withdrawn by Lloyds Banking Group. were the main competitor to Royal Mail for the complete collection and delivery service, but were accused by Royal Mail of ‘cherry picking’ city centre, highly populated areas […]

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To build a great working relationship, involve the marketing experts

To build a great working relationship, involve the marketing experts   To make the most of your business, you need every element of it all to be operated as efficiently as it can be; a principle that also extends out to your relationship with your suppliers. Just as the ‘Just in time’ concept helped revolutionise […]

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Sustainable Marketing

Sustainable Marketing – Environmental and ROI considerations – Why direct mail is the smart choice.  With the modern dependence on email marketing, the value of direct mail has been somewhat overlooked. The email boom and the public’s misunderstanding about the environmental impact of this area of marketing has conspired to leave an awful lot of businesses […]

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Romax Achieve Double Bubble ISO 9001 & ISO 27001 Data Security

Romax Achieve Double Bubble ISO 9001 & ISO 27001 Data Security Last week Romax received further confirmation that the level of quality and data security associated with the business services and output was still excellent. Having been externally assessed by independent adjudicators, Romax once again exceeded the standards required to retain our ISO credentials.   […]

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Mailmen – Direct Mail Report Endorsed by Marketing Leaders

  Mailmen: Marketing Leaders Endorse Royal Mail MarketReach Direct Mail Report Robert Senior Comments on the effectiveness in the use of Direct Mail in a marketing campaign Mailmen: Marketing Leaders Endorse Royal Mail’s MarketReach Campaign endorsed by five influential industry leaders: Robert Senior, Worldwide CEO, Saatchi & Saatchi Fallon Group; Karen Blackett OBE, CEO MediaCom; […]

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Mailmark Discounted UK Post Service

Discounted Advertising Mail

Mailmark Discounted UK Post Service, what does it mean to buyers of Direct Mail and what is it exactly? For a full insight into Mailmark visit Royal Mail’s website here. The key to the service is to allow true visibility and tracking of your mail from despatch to delivery, and ultimately for the platform to act as […]

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