Why Emails Get Spammed and What to Do About It: Detailed Guide on How to Write Effective Emails

One of the worst nightmares in email marketing is if your emails keep getting spammed. What’s the point in investing all that effort if the emails can’t get past the spam filters? Luckily, there are ways that you can avoid this inconvenience. Mostly, the problem is that businesses don’t give it much thought. They don’t […]

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5 ways to save money in your direct marketing communication

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. It’s a fact that printed communication is back and it’s necessary for every marketing strategy. However, most of the digital marketers are worried about the price of printing and postage and how to measure direct mail campaign success. At Romax we have talked a lot about the […]

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Mail marketing is too expensive….

Marketing Budget

Mail marketing is too expensive….Stick to email and social media – it’s cheaper. I completely understand being addicted to social media, tweeting ‘interesting’ facts or retweeting videos. Achieving Facebook ‘likes’ is ‘acid’ for marketing professionals desperate for their brand to go viral; that one opportunity to hit their 15 minutes of social media fame. However, […]

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11 reasons to increase your Summer marketing activity

Summer Marketing Trends

11 reasons to increase your Summer marketing activity In business to consumer (B2C) marketing, the users of your services have more time to absorb your message when not at work surely? But are they at home? Does that matter? According to an article in the Telegraph published in February 2015, the staycation is an increasingly […]

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Two Sides Press Release

The is an extract from a recent ‘Two Sides’ Press release. We welcome discussion around this subject so please do let us know how you feel. Two Sides launches new global initiative to stop the use of misleading “go green – go paperless” environmental claims New research reveals major global corporations are still flouting regulations […]

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Sustainable Marketing

Sustainable Marketing – Environmental and ROI considerations – Why direct mail is the smart choice.  With the modern dependence on email marketing, the value of direct mail has been somewhat overlooked. The email boom and the public’s misunderstanding about the environmental impact of this area of marketing has conspired to leave an awful lot of businesses […]

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Mailmen – Direct Mail Report Endorsed by Marketing Leaders

  Mailmen: Marketing Leaders Endorse Royal Mail MarketReach Direct Mail Report Robert Senior Comments on the effectiveness in the use of Direct Mail in a marketing campaign Mailmen: Marketing Leaders Endorse Royal Mail’s MarketReach Campaign endorsed by five influential industry leaders: Robert Senior, Worldwide CEO, Saatchi & Saatchi Fallon Group; Karen Blackett OBE, CEO MediaCom; […]

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New Email Marketing Platform at Romax

Romax are pleased to announce from July, the launch of a new online marketing platform that enables customers to create and track email and SMS marketing communications. This new platform guarantees a high performance, through a wide range of traditional and advanced features – such as WYSIWYG editor and unique landing pages, this high degree […]

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