The pendulum has swung back to make direct marketing very effective. For a long time email has muscled in on the act and, as it’s free and instant, it’s been a very popular marketing tool. It still is, but direct marketing also works very well. Give your direct marketing a makeover and get a much higher […]
Here at Romax, we know that your companies’ marketing strategy is a crucial component to your business’ success and enhancement. We supply data-driven customer communication to companies that want to improve the overall quality and save resources in the long run. In light of our continued success, we’ve been named a leading company for direct […]
The Internet has become an essential part of our lives and today’s communications are mostly online. The appearance of smartphones and other new technology have given us the ability to communicate in many different ways. However, not all communications online are harmless. In order to grab customers’ attention, online brands are competing in a bidding […]
Lenti What? I hear you say…. Let us expand Lenticular printing is a technology in which lenticular lenses are used to produce printed images with an illusion of depth. Common terms for lenticular print include “flickers”, “winkies” (our favourite), “wiggle pictures” and “tilt cards”. Effects range across: 3D depth (without glasses) FLIP – 2 or […]
With Netflix joining the long list of digital brands using print, the phenomenon of ‘reverse publishing’ is one of the biggest developments in brand content The latest digital brand turning to print to reach a new audience has been announced as Netflix. With a market value of $21.2bn and a global user base of 150m, […]
We all know that skin is the largest organ in the body. Given that skin is largely responsible for touch sensations, it makes you wonder why some marketers underestimate the influence of touch on a buyer’s decision-making process. Touch can build a connection between the buyer and the seller, between the customer and the product. […]
It’s a fact that including Direct Mail in a marketing campaign helps to increase the overall campaign ROI. At Romax we have several great case studies where the ROI has rocketed by 350%. But the question is how a company can use direct mail to reach those figures? Let’s Start with the Basics Mail is hard to […]
In a previous blog post, we talked about the relationship between a person’s age and their mail consumption, based on the study “The Life Stages of Mail” by Royal Mail MarketReach. The result shows clearly how every age group reacts to direct marketing, ranging from an ask for more information, to purchasing or other action with brands. In this article, […]
In our previous article we explored Royal Mail MarketReach research and looked at Correlation Between Age and Direct Mail Interaction. Now let us guide you further through the research and highlight how mail is consumed through different life stages. The study separates the participants by age and also by their life stage: Fledgelings – adults living in […]
In the age of digital marketing, there are some questions about how digital natives respond to direct mail, how a consumer’s experience of mail affects the way they respond. And which groups are more likely to respond by mail or telephone, among others. The study “The Life Stages of Mail” by Royal Mail MarketReach responds […]
Print marketing is not dead. In fact, it could be the next big opportunity for businesses. Here the seven reasons why… ONE: Millennials respond to print marketing Millennials are people born between the early 80s and the early 90s. They are said to be more digitally connected and media savvy than previous generations. […]
According to a Membership Marketing Report, written by Marketing General Incorporated, membership programmes are growing and fast becoming an essential part of the marketing toolbox, which is why a lot of businesses are using membership marketing to drive and sustain growth. So here we’re going to look at what membership marketing is, why it’s important and […]
February Live Free Webinar “Boost Your Membership Programme” To make your Membership Programme a real success, you need to truly understand and engage your members through conversation on media platforms of their choosing. Learn what works best to welcome members and ensure that they both benefit from their membership whilst increasingly supporting your organisation. From […]
Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. Direct Mail is here to stay. With the recent re-birth of printed communication, due to both, new print technologies and the ability of digital print to provide true personalised communication, the inclusion of direct mail in your overall campaign is a must. As an experienced digital marketer you […]
Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. Everyone in marketing likes a statistic or two, so we thought 45 may be statistically enough to demonstrate some of the ‘must know’ facts surrounding direct mail! Mail addresses 30% of people are less likely to open a piece of mail if their […]
Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. In business, there are a series of strategies to build loyalty from your clients and prospects. There are companies which include loyal programs to encourage their customers to reach goals, such as an amount of points collected, to receive discounts or other benefits. Moreover, […]
The Client Fantastic Services provides cleaning and maintenance services to both consumers and businesses in the UK, operating under several sub-brands: Fantastic Cleaners, Fantastic Gardeners, Fantastic Handyman, Fantastic Pest Control, and many others specialising in different trades. The Challenge Fantastic Services engaged Romax to help organise their planned Direct Mail campaigns for 2017. The objective was […]
Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. Historically, the biggest shopping day around the World is Black Friday, which happens on the last Friday of November every year, just after the traditional American Thanksgiving. Everyone has the image of people in the US buying as if the end of the World is coming. Sales […]
LIVE FREE WEBINAR HOW TO IMPROVE YOUR DIRECT MAIL 20th September 2017 | 10.00 am BST As online marketing becomes increasingly saturated, where making your message stand out becomes harder amongst the clutter and spam. Marketers are returning to the trusted medium of Direct Mail. Huge advances in data and print technology now mean that direct mail is one […]
Written by Nilda Cerna, Marketing Manager, Romax. Are you afraid to run a Direct Marketing Campaign because you don’t know how to measure it? When you use the digital channel it appears easy to find the conversion path of a visitor from a website, and understand the impact of the campaign, but how does offline measurement work? With the recent […]