Reach more people with partially addressed mail

This may sound counter-intuitive as ‘partially addressed mail’ may sound like there is missing information – and your mail may not get to the right place. But this is actually a very clever strategy to extend your marketing reach, without breaching the General Data Protection Regulations (GDPR). What is partially addressed mail? It’s an effective […]

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Three useful tips to remember | Planning a campaign

One Focus on the outcome What do you want the campaign to deliver?  It’s easy to get side-tracked by creating the artwork, getting the data sorted and all kinds of other things.  But first and foremost, it’s important to have a clear focus – that will make everything else much easier.  If everyone involved knows […]

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A marketing channel with the highest open rate in 2020

The Internet has become an essential part of our lives and today’s communications are mostly online. The appearance of smartphones and other new technology have given us the ability to communicate in many different ways. However, not all communications online are harmless. In order to grab customers’ attention, online brands are competing in a bidding […]

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Black Friday and Christmas incentives by Royal mail

On 1 September 2019 Royal mail are launching an exciting new Black Friday and Christmas Incentive, giving you an opportunity to effectively sell more to your target audience by sending incremental Advertising Mail, Responsible Mail and Partially Addressed Mail volume during these two important shopping periods – all for as little as 12 pence per […]

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Direct Marketing Tips for Age Group and Lifestyle

In a previous blog post, we talked about the relationship between a person’s age and their mail consumption, based on the study “The Life Stages of Mail” by Royal Mail MarketReach. The result shows clearly how every age group reacts to direct marketing, ranging from an ask for more information, to purchasing or other action with brands. In this article, […]

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Direct Mail consumption through the life stages

In our previous article we explored Royal Mail MarketReach research and looked at Correlation Between Age and Direct Mail Interaction. Now let us guide you further through the research and highlight how mail is consumed through different life stages.  The study separates the participants by age and also by their life stage: Fledgelings – adults living in […]

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Correlation Between Age and Direct Mail Interaction

In the age of digital marketing, there are some questions about how digital natives respond to direct mail, how a consumer’s experience of mail affects the way they respond. And which groups are more likely to respond by mail or telephone, among others. The study “The Life Stages of Mail” by Royal Mail MarketReach responds […]

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Top 5 Reasons to Use Direct Mail

Written by Nilda Cerna, Marketing Manager.   Consumers are constantly exposed to a series of digital advertisements and communications, according to “Direct Mail an opportunity to Grow” a study by Xerox, an individual receives 100 emails per week on average and 16 direct mail per week. Moreover, Royal Mail MarketReach in their “It’s all about Mail and […]

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The Value of Membership Marketing

According to a Membership Marketing Report, written by Marketing General Incorporated, membership programmes are growing and fast becoming an essential part of the marketing toolbox, which is why a lot of businesses are using membership marketing to drive and sustain growth. So here we’re going to look at what membership marketing is, why it’s important and […]

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Webinar | 20th February | 1 pm

February Live Free Webinar “Boost Your Membership Programme” To make your Membership Programme a real success, you need to truly understand and engage your members through conversation on media platforms of their choosing. Learn what works best to welcome members and ensure that they both benefit from their membership whilst increasingly supporting your organisation. From […]

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5 Successful Valentine’s Day Direct Mail Campaigns – Results included

Despite that people think Valentine’s Day is becoming too commercial, in the UK consumers spent £987 Million on gifts and cards in 2017, according to GlobalData retail. Anish Dosani, Retail Analyst for GlobalData, remarks:“While we expect there to be an increase in consumer spending on Valentine’s Day this year, the more general lack of interest in […]

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2018 Direct Mail Facts & Figures – JICMAIL Report

2018 Direct Mail Report   The JICMAIL, a Joint Industry Committee set up to represent clients who use mail and the industry that delivers it, have just launched their 2018 Direct Mail Annual Report “New Currency for Mail.” Over a 3 month period, JICMAIL tracked the mail activity of around 1,000 households. Participants recorded via an App the mail they […]

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[Webinar] 5 Successful Strategies to Improve Your Membership Programme

Free Webinar: 5 Successful Strategies to Improve Your Membership Programme 24th January 2018 | 1 pm GMT To make your Membership Programme a real success, you need to truly understand and engage your members through conversation on media platforms of their choosing. Learn what works best to welcome members and ensure that they both benefit from their […]

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3 Common Direct Marketing Mistakes to Avoid

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. Direct Mail is here to stay. With the recent re-birth of printed communication, due to both, new print technologies and the ability of digital print to provide true personalised communication, the inclusion of direct mail in your overall campaign is a must. As an experienced digital marketer you […]

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45 facts you should know about Direct Mail

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution.   Everyone in marketing likes a statistic or two, so we thought 45 may be statistically enough to demonstrate some of the ‘must know’ facts surrounding direct mail!   Mail addresses 30% of people are less likely to open a piece of mail if their […]

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5 reasons to introduce more printed client communication

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution.   In business, there are a series of strategies to build loyalty from your clients and prospects. There are companies which include loyal programs to encourage their customers to reach goals, such as an amount of points collected, to receive discounts or other benefits. Moreover, […]

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Direct Mail Case Study: 349% ROI

The Client Fantastic Services provides cleaning and maintenance services to both consumers and businesses in the UK, operating under several sub-brands: Fantastic Cleaners, Fantastic Gardeners, Fantastic Handyman, Fantastic Pest Control, and many others specialising in different trades. The Challenge Fantastic Services engaged Romax to help organise their planned Direct Mail campaigns for 2017. The objective was […]

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Can Direct Mail Boost Sales on Black Friday?

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. Historically, the biggest shopping day around the World is Black Friday, which happens on the last Friday of November every year, just after the traditional American Thanksgiving. Everyone has the image of people in the US buying as if the end of the World is coming.  Sales […]

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Direct Mail Beats Email – Neuroscience Confirms It

Written by Nilda Cerna, Marketing Manager at Romax. “I worry that the overwhelming rapidity of information is affecting cognition and deeper thinking” Eric Schmidt, Executive Chairman of Googles’ parent company Alphabet Inc.   Have you heard about the recent re-birth of Direct Mail Marketing? This revival is based on several reasons: on one hand, the increased number […]

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