9 Tips for Re-energising Your Print Marketing Collateral

Is your print marketing collateral stale and ineffective? We have put together nine tips to help you freshen up your print.   Tip One: Use speciality card and paper in different shapes and sizes One way to breathe life into your print collateral is to use speciality paper. It can help you stand out and be […]

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2018 Direct Mail Facts & Figures – JICMAIL Report

2018 Direct Mail Report   The JICMAIL, a Joint Industry Committee set up to represent clients who use mail and the industry that delivers it, have just launched their 2018 Direct Mail Annual Report “New Currency for Mail.” Over a 3 month period, JICMAIL tracked the mail activity of around 1,000 households. Participants recorded via an App the mail they […]

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Top 9 Christmas Campaigns

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. Top 9 Direct Mail Christmas Campaigns With the preparation for your Christmas and New Year campaign either underway or about to begin (yes, it’s July, but, it’s never too early for Christmas), as a marketer you should consider including Direct Mail in your marketing plans. Why? There are multiple reasons to include Direct Mail in your […]

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Client Services in Print and Direct Mail

A view from Client Services in Print and Direct Mail Being the head of client services in print and direct mail marketing, I have to help our teams manage vital marketing for our clients, under tight deadlines within a pressured environment – all part of a day’s work. By Charlene Plows, Head of Client Services How many […]

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The Humble White Envelope? Should You Use Printed Envelopes

The Humble White Envelope? Should You Use Printed Envelopes? Direct-mail print marketing is one of the most widely practised and successful methods adopted by organisations to advertise themselves to a large volume of consumers. Proven to be a powerful method of driving sales, marketing experts have developed some ingenious and artfully deceptive methods to guarantee their […]

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