Direct Mail Marketing: Communicate to Your Audience Directly

A survey shows that 76 per cent of small businesses practice online marketing, while only 14 per cent are still using offline methods, like direct mail. They spend up to £5000 a year on marketing, but the majority of the cost goes to online methods. But not all businesses find online marketing easy, and some […]

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Direct Mail Case Study: 349% ROI

The Client Fantastic Services provides cleaning and maintenance services to both consumers and businesses in the UK, operating under several sub-brands: Fantastic Cleaners, Fantastic Gardeners, Fantastic Handyman, Fantastic Pest Control, and many others specialising in different trades. The Challenge Fantastic Services engaged Romax to help organise their planned Direct Mail campaigns for 2017. The objective was […]

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Can Direct Mail Boost Sales on Black Friday?

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. Historically, the biggest shopping day around the World is Black Friday, which happens on the last Friday of November every year, just after the traditional American Thanksgiving. Everyone has the image of people in the US buying as if the end of the World is coming.  Sales […]

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Data Driven Marketing

By Charlene Plows, Head of Client Services at Romax marketing. Data Driven Marketing Gone are the days, when you had a database of 50,000 consumers to whom you would simply ‘blanket mail’ the same message or offer hoping for interaction. You now need to stand out from the crowd using data driven marketing. Nowadays, with […]

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Royal Mail Printed Stamp Trial

Royal Mail Printed Stamp Trial gives our clients a great Marketing Opportunity to improve Response In partnership with Royal Mail Wholesale and our Downstream Access partners, Romax are inviting our customers to take part in the trial of a new digital stamp indicia. (Stamp). On-going testing is an important route to improving mail response and effectiveness.  With this […]

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The increasing role Direct Mail plays in cross channel campaigns

The increasing role Direct Mail plays in cross channel campaigns   Cross channel campaigns are increasingly being used to great effect by companies, but one traditional marketing tactic is not being left behind. While a lot of industry experts wondered if the rise of mobile and social media marketing might spell the end for direct […]

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To build a great working relationship, involve the marketing experts

To build a great working relationship, involve the marketing experts   To make the most of your business, you need every element of it all to be operated as efficiently as it can be; a principle that also extends out to your relationship with your suppliers. Just as the ‘Just in time’ concept helped revolutionise […]

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Sustainable Marketing

Sustainable Marketing – Environmental and ROI considerations – Why direct mail is the smart choice.  With the modern dependence on email marketing, the value of direct mail has been somewhat overlooked. The email boom and the public’s misunderstanding about the environmental impact of this area of marketing has conspired to leave an awful lot of businesses […]

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List Management How Ready are You for Your Campaigns?

List management how ready are you for your campaigns? You may be wondering who some of the people on your database actually are, how they came to be there, whether they have changed their address – or name – have moved, and so on, when did they last purchase or donate, let alone interact with […]

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Virtual Board Meeting Romax

Better a virtual board meeting than no meeting at all! There’s nothing better than a face to face meeting, the shake of a hand and the sharing of ideas is best done in person. However sometimes time constraints or unforeseen situations arise what used to mean a postponement. That was in the past – before […]

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Pay peanuts – get monkeys! No more monkey business for Direct Mail Marketing!

Pay peanuts – get monkeys! No more monkey business for Direct Mail Marketing!   Would you put your brand’s future in the hands of monkeys? Direct mail marketing is enjoying a resurgence as advertisers realise the power of this channel. The increase in postage rates has been no barrier to this within the sector with greater […]

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Postage Price Increase

Postage Price Increase – January 2015 As previously reported in a previous blog on postage increases being brought forward to January rather than the historical April increase, Royal Mail have now released their new pricing structure for the New Year. In Summary: Advertising Mail will increase on average by 2.5% Business Mail will increase on average […]

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