Data Decoded: Using Customer Data for a Better Marketing Campaign

The digital landscape has caused a shift in how marketing strategies are developed. Different platforms and communication channels provide businesses with unparalleled access to customer data. Now, you can determine your target audience’s demographics and preferences, making it easier to create personalised marketing campaigns. But several businesses still struggle to understand the importance of their […]

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5 ways to save money in your direct marketing communication

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. It’s a fact that printed communication is back and it’s necessary for every marketing strategy. However, most of the digital marketers are worried about the price of printing and postage and how to measure direct mail campaign success. At Romax we have talked a lot about the […]

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Finishing – Don’t fall at the final hurdle!

Finishing

Finishing – Don’t fall at the final hurdle!   Being in the print industry, I genuinely love print; the feel, the look (not so much the smell) and the enthusiasm I feel when seeing the final product. So much energy and time is spent by marketing professionals, designers and the printers themselves to produce the […]

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Virtual Board Meeting Romax

Better a virtual board meeting than no meeting at all! There’s nothing better than a face to face meeting, the shake of a hand and the sharing of ideas is best done in person. However sometimes time constraints or unforeseen situations arise what used to mean a postponement. That was in the past – before […]

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Can marketing automation software systems improve DM results?

How marketing automation software can be used to improve DM results   The emergence of marketing automation systems has added a new dimension to companies’ direct marketing campaigns. The evidence suggests that these systems are effective in improving the monitoring of results from campaigns and better targeting precious marketing resources. According to the 2013 Lenskold […]

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