Data Decoded: Using Customer Data for a Better Marketing Campaign

The digital landscape has caused a shift in how marketing strategies are developed. Different platforms and communication channels provide businesses with unparalleled access to customer data. Now, you can determine your target audience’s demographics and preferences, making it easier to create personalised marketing campaigns. But several businesses still struggle to understand the importance of their […]

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Direct mail provides an opportunity for brands to cut through the noise

The continuing spread of Covid-19 and its tragic effects has left very little of the print world untouched. The combination of an economic lockdown and staff either furloughed, laid off or working from home has completely transformed the industry landscape, with the majority of print companies reporting a significant decrease in order levels. There are […]

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5 ways to give your direct marketing a boost

The pendulum has swung back to make direct marketing very effective. For a long time email has muscled in on the act and, as it’s free and instant, it’s been a very popular marketing tool. It still is, but direct marketing also works very well. Give your direct marketing a makeover and get a much higher […]

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Top 5 best Christmas print campaigns

With its power to grab attention and communicate brand messages in a single glance, print advertising is still a marketing force to be reckoned with. And it’s during the festive season that it really shines. While we’re rushing around doing all kinds of Christmassy stuff, a well-crafted print advert can cut through the noise and put a smile on our faces while at the same time […]

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Advantages of Direct Mail

Advantages of Direct Mail

Direct mail is a great form of communication simply because it provides intimate, person-to-person conversation which commands attention by taking advantage of an individual’s habit of reading and responding to mail. When do you use direct mail? It can be used for various purposes, such as: soliciting new orders, generating leads, create a positive brand […]

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What does GDPR mean for Print Marketing?

Direct Mail

The new GDPR legislation doesn’t only affect digital marketing, it also has an impact on traditional print channels. We have taken a little look at what GDPR means for print marketing communications. Let’s dive in.   You may need to update some of your print collateral The first thing to remember is that GDPR applies to […]

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There really is such a thing as FREE ADVICE – Ask Robin

You know that there are thousands of excellent digital marketing and website experts who share the latest trends, tools and advice. We love and follow them because we combine digital and direct marketing in our campaigns. But if we want to find an expert in direct marketing the story is slightly different. There are a […]

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5 ways to save money in your direct marketing communication

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. It’s a fact that printed communication is back and it’s necessary for every marketing strategy. However, most of the digital marketers are worried about the price of printing and postage and how to measure direct mail campaign success. At Romax we have talked a lot about the […]

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5 reasons to introduce more printed client communication

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution.   In business, there are a series of strategies to build loyalty from your clients and prospects. There are companies which include loyal programs to encourage their customers to reach goals, such as an amount of points collected, to receive discounts or other benefits. Moreover, […]

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Personalising Direct Mail to Increase ROI

Written by Charlie Browning, Print & Data Manager at Romax Marketing & Distribution.   When clients come to Romax they always ask “How can I get a better ROI on the marketing I am already doing?”, Our response is – Personalisation, relevancy and segmentation.  This doesn’t mean just adding a name and an address with one […]

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Direct Mail Facts & Figures

Written by Nilda Cerna, Marketing Manager at Romax Marketing & Distribution. Direct Mail Are you trying to increase the open rate of your emails to bring more traffic to your website and grow sales? What if I told you that Direct Mail delivered a great return on investment (ROI) and creates strong, emotional connections and brand associations? Let’s show […]

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Mailmen – Direct Mail Report Endorsed by Marketing Leaders

  Mailmen: Marketing Leaders Endorse Royal Mail MarketReach Direct Mail Report Robert Senior Comments on the effectiveness in the use of Direct Mail in a marketing campaign Mailmen: Marketing Leaders Endorse Royal Mail’s MarketReach Campaign endorsed by five influential industry leaders: Robert Senior, Worldwide CEO, Saatchi & Saatchi Fallon Group; Karen Blackett OBE, CEO MediaCom; […]

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How multi-channel marketing is driving sales growth

Multi Channel Marketing

How multi-channel marketing is driving sales growth Increasing numbers of advertisers are using a multi-channel marketing approach to drive customers in store and online. This type of multi-pronged approach involves marketing through multiple channels, for example, through SMS, loyalty cards (for data collection), direct mail, and email. With this integration of traditional and modern media, […]

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Virtual Board Meeting Romax

Better a virtual board meeting than no meeting at all! There’s nothing better than a face to face meeting, the shake of a hand and the sharing of ideas is best done in person. However sometimes time constraints or unforeseen situations arise what used to mean a postponement. That was in the past – before […]

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Postage price rises: what next for direct mail?

Postage price rises: what next for direct mail?   Royal Mail driving the postage price rise price rises are not  a surprise in themselves, but those in the direct mail industry were generally shocked to discover that, with very little notice, pricing changes expected for April 2015 will now take effect from the week beginning 2nd January 2015. […]

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