How Can Data Guide Marketing and Communications Strategy?

Data is everywhere nowadays. Continued improvements in computing technology have empowered individuals and organisations to create diverse data (e.g. online content, time-stamped and machine data etc.) on a mass scale. Becoming increasingly aware about the benefits of data-driven decision making, businesses are finding more efficient ways to extract insights. In marketing and communication initiatives, there […]

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Customer Data: Using Available Information to Drive Business Revenue

Data is increasingly a vital factor in today’s businesses. With the sheer amount and complexity of data, some businesses hire data management services to help then make sense of available information in efforts to drive revenue. The smart use of data is the key to succeeding in today’s increasingly competitive market. Here are three ways to use […]

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Doing the Data Hokey-Cokey

Data-enhancement

Are you Doing the Data Hokey-Cokey?   You put your tick box in; You take your tick box out; In Out, In Out – Shake it all about; You do the Data Hokey-Cokey; And you turn yourself around; That’s what it’s all about…. OOOOOOoooo The Hokey Cokey     Although you’re now humming what has to be […]

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List Management How Ready are You for Your Campaigns?

List management how ready are you for your campaigns? You may be wondering who some of the people on your database actually are, how they came to be there, whether they have changed their address – or name – have moved, and so on, when did they last purchase or donate, let alone interact with […]

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